Vinci blogs

 Globally, the ranks of firms with an explicit corporate purpose statement are quickly growing. Advice on how to “get purpose done” is proliferating. Should you join the bandwagon? What approach to purpose suits your firm?

Suppose, you are the director of a large museum in which local, national and international art is exhibited. You observe that the public who visits the museum are mostly middle-aged tourists and other one-time visitors. Local inhabitants are sporadically...