Staff members with discipline Psychology, Social
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.
My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
PhD on women’s empowerment in the context of microfinance services. Focus on the impact of training and social contexts.
Field research experience Ethiopia, Vietnam, and Sri Lanka (social impact evaluation; mixed methods).
- European Economic and Private Law
- Behavioural Finance
- Decision Making
- Financial Literacy
For creativity and brainstorming, I'm interested in the way in which sharing ideas helps or harms people's creativity, which will likely differ per person. Whereas novel and flexible ideas will be beneficial for some, others' creativity and productivity will benefit more from everyday and structured ideas.
For flow, I'm interested in how flow experiences help to reach your full potential, and how such an experience adds to your (creative) performance.
See also: www.kikidejonge.nl
Public evaluation of natural gas, biogas and hydrogen,
Autarky in energy production,
Designing behavioural change programs,
organisational change, development and formal reorganisation/restructuring
Topics: undergraduate curriculum change, medical education, complexity, challenges and strategies of change leaders, situational awareness, governance, the role of local institutional contexts in international curriculum development projects.
diversity management, intersectionality, gender diversity interventions, women of color