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Over onsWaar vindt u onsprof. dr. B.M. (Bob) Fennis

prof. dr. B.M. (Bob) Fennis

Hoogleraar

Expertise

Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
 
My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas

Overige functies

Lid Adviescommissie Gedrag & Communicatie, Voedingscentrum
Bestuurslid Kenniscentrum Bier
Sr. Researcher Research program "Life history strategies and health-related behaviors in wealthy environments"
Sr. Researcher Research program "Improving the effectiveness of nudges in promoting positive health behaviors"
(Parttime) Professor of Marketing, School of Marketing and International Business, Victoria University Wellington
Laatst gewijzigd:01 november 2018 07:41

Contactgegevens

Nettelbosje 2
9747 AE Groningen
Nederland

Duisenberg Gebouw

Kamer:
5411-327
Werktijden:
spreekuur/contact hour: ma 16.00-17.00 hrs
Telefoon: