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About usHow to find usprof. dr. B.M. (Bob) Fennis

prof. dr. B.M. (Bob) Fennis

Full Professor in Consumer Behavior


Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas

Other positions

Member Advisory Board Behavior and Communication, Food and Nutrition Centre, the Hague
Board member Knowledge Institute Beer
Sr. Researcher Research program "Life history strategies and health-related behaviors in wealthy environments"
Sr. Researcher Research program "Improving the effectiveness of nudges in promoting positive health behaviors"
(Parttime) Professor of Marketing, School of Marketing and International Business, Victoria University Wellington
Last modified:11 September 2019 2.14 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Working hours:
spreekuur/contact hour: ma 16.00-17.00 hrs