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How to find us prof. dr. B.M. (Bob) Fennis

prof. dr. B.M. (Bob) Fennis

Full Professor in Consumer Behavior


Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas

Other positions

Member Advisory Board Behavior and Communication, Food and Nutrition Centre, the Hague
Board member Knowledge Institute Beer
Sr. Researcher Research program "Improving the effectiveness of nudges in promoting positive health behaviors"
Lecturer EDEN/EIASM seminar in (Advanced) Experimental Research Design
Occasional (executive) lecturing and consulting
Last modified:22 November 2021 09.17 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Working hours:
spreekuur/contact hour: ma 16.00-17.00 hrs