prof. dr. B.M. (Bob) Fennis
Full Professor in Consumer Behavior
Telephone:
+31 50 36 39365 (Secretary)
E-mail:
b.m.fennis rug.nl
Field/Discipline
Expertise
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Other positions
Member Advisory Board Behavior and Communication, Food and Nutrition Centre, the Hague
Board member Knowledge Institute Beer
Sr. Researcher Research program "Improving the effectiveness of nudges in promoting positive health behaviors"
Lecturer EDEN/EIASM seminar in (Advanced) Experimental Research Design
Occasional (executive) lecturing and consulting
Board member Knowledge Institute Beer
Sr. Researcher Research program "Improving the effectiveness of nudges in promoting positive health behaviors"
Lecturer EDEN/EIASM seminar in (Advanced) Experimental Research Design
Occasional (executive) lecturing and consulting
| Last modified: | 21 June 2021 10.02 a.m. |