prof. dr. B.M. (Bob) Fennis
Full Professor in Consumer Behavior
Telephone:
+31 50 36 39365 (Secretary)
E-mail:
b.m.fennis rug.nl
Field/Discipline
Expertise
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Other positions
Lecturer EDEN/EIASM seminar in (Advanced) Experimental Research Design
Occasional (executive) lecturing and consulting
Occasional (executive) lecturing and consulting
| Last modified: | 19 June 2025 07.39 a.m. |