prof. dr. B.M. (Bob) Fennis
Hoogleraar
Telefoon:
050 36 39365 (Secretariaat)
E-mail:
b.m.fennis rug.nl
Expertise
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making, sustainable consumption.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Overige functies
Lecturer EDEN/EIASM seminar in (Advanced) Experimental Research Design
Occasional (executive) lecturing and consulting
Occasional (executive) lecturing and consulting
| Laatst gewijzigd: | 14 juli 2025 07:39 |