prof. dr. B.M. (Bob) Fennis

Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas

Member Advisory Board Behavior and Communication, Food and Nutrition Centre, the Hague
Board member Knowledge Institute Beer
Sr. Researcher Research program "Improving the effectiveness of nudges in promoting positive health behaviors"