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Education Bachelor's degree programmes Communication and Information Studies
Header image Communication and Information Studies

Communication and Information Studies

Communication is at the centre of human social action. From everyday family life to communication in organizations, our lives are shaped and organized through communication.

Communication plays a crucial role in society. How can people be persuaded to live a healthy life? How can teachers find out what students understand? How can doctors successfully communicate with low-literate patients? These are all questions about Communication design.

In the bachelor programme Communication and Information Studies (CIS) you will learn:

  • to find where communication succeeds or fails
  • to design and implement interventions to improve communication
  • to measure the success of these interventions.

CIS focuses on communication from a language perspective in the broadest sense: CIS is about text, talk, gestures, pictures and digital media.

Communication is not only about products, but also about processes involving people, attitudes and opinions. Therefore, you will receive a multidisciplinary training with elements from linguistics, psychology, sociology and marketing.

CIS is an international degree programme taught in English. You will be part of an international group of students. You will collaborate with students abroad. And you will have guest lecturers from universities outside the Netherlands. The programme also provides the possibility to follow a Dutch Track.

Facts & Figures
BA in Communication and Information Studies
Course type
36 months (180 ECTS)
Croho code
Language of instruction
Studie in Cijfers
Why study this programme in Groningen?

Students get familiar with CIS topics (multimodal communication, persuasive communication, digital communication, intercultural communication), the analytic methods used within CIS and CIS research methodology (qualitative and quantitative). Throughout the year students receive training in English language proficiency (speaking and writing)

CoursesCourse Catalog >1234
Academic Skills 1 (5 EC)
Digital Communication (5 EC)
Persuasive Communication (5 EC)
Academic Skills 2 (5 EC)
Intercultural Communication (5 EC)
Language optimization (5 EC)
Corporate and Marketing Communication 1 (5 EC)
Methodology for CIS: Qualitative Methods (5 EC)
Text Analysis I (5 EC)
Conversation Analysis I (5 EC)
Methodology for CIS: Quantitative Methods (5 EC)
Multimodal Communication (5 EC)

The programme focusses on the process of communication design: evaluation, intervention and measurement of outcomes in various domains (e.g. pictures in professional communication, design and evaluation, corporate marketing communication).

CoursesCourse Catalog >1234
Design and Evaluation (5 EC)
Pragmatics (5 EC)
Statistics (5 EC)
Conversation Analysis II (5 EC)
Corporate & Marketing Communication 2 (5 EC)
Questionnaire and Interview Design (5 EC)
ASP for Dutch Track (5 EC)
Corporate & Marketing Communication 3 (5 EC, optional)
Health Communication (5 EC, optional)
Language and Literacy Development (5 EC, optional)
Pictures in Professional Communication (5 EC)
Webdesign (5 EC, optional)
Philosophy of Communication (5 EC, optional)
Social Media (5 EC)
Statistics II (5 EC, optional)
Text Analysis II (5 EC)
Usability (5 EC, optional)

Students do (semi-) independent research and follow a minor. Students can also choose to do a placement.

CoursesCourse Catalog >1234
Minor (30 EC)
Corporate & Marketing Communication 3 (5 EC, optional)
Health Communication (5 EC, optional)
Language and Literacy Development (5 EC, optional)
Webdesign (5 EC, optional)
CIS BA Thesis and Seminar (10 EC)
CIW Case Study (10 EC)
Philosophy of Communication (5 EC, optional)
Statistics II (5 EC, optional)
Usability (5 EC, optional)


Disclaimer: The second and third-year course units shown in the table are subject to change in the event of alterations to the programme.

Programme options
Dutch track (specialization)

If you sign up for the Dutch Track you will still be part of the International programme and the majority of your courses will still be in English.

However, the Dutch track provides Dutch speaking students with the opportunity to develop their academic skills in the Dutch language. The track also allows students to prepare themselves for the Dutch language labour market. The Dutch track consists of seven Course Modules and the BA thesis. In these modules students will work with Dutch materials, seminars will be in the Dutch language and exams will also be in Dutch. Lectures and course readings are still in English. Participation in the Dutch Track is noted on the diploma. Courses in the Dutch Track: Pragmatics, Linguistics, Text Analysis 1 & 2, Conversation Analysis 1 & 2, Academic communication (Dutch version), BA thesis.

Minor (minor)

The fifth semester of your studies is dedicated to your Minor: a coherent set of future-oriented course units. It prepares you for a follow-on Master's degree program or for entering the labour market. You can opt for a Career Minor, a Minor abroad, a University Minor or a Faculty Minor.

More information about this option

University of Groningen Honours College (honours program)

The Honours College will give talented, motivated students the chance to be challenged even more by following Honours programmes and taking part in numerous other activities.

The Honours College comprises a broadening part and a deepening part and has a study load of 45 ECTS credit points besides the 180 ECTS credit points from your regular Bachelor programme.

More information about this option

Study abroad

  • Study abroad is recommended
  • For an average of 16 weeks
  • Maximum of 30 EC
Entry requirements

Admissible Dutch diploma profiles

  • Natuur & Techniek

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • Natuur & Gezondheid

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • Economie & Maatschappij

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • Cultuur & Maatschappij

    If you have passed the VWO (pre-university education) exam in English, you satisfy the language requirement.

  • HBO propedeuse

    Language requirement English: Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

Choice of degree programme check

The degree programme will organize a matching procedure. Attendance is optional. The advice is not binding.

Explanatory notes

If you intend to start with a bachelor degree programme at the University of Groningen in September, make sure to apply before May 1 in Studielink. The degree programme will give you the option to participate in a matching activity to see if you and the degree programme are a match. Which matchings activity they provide depends on the faculty and programme.

Any questions about matching? Check

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202201 September 2022
EU/EEA students01 May 202201 September 2022
non-EU/EEA students01 May 202201 September 2022

Admission requirements

Specific requirementsMore information
previous education

Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university. Students with Dutch 'hbo-propedeuse' diploma also need to meet the language requirements mentioned below.

other admission requirements

English language requirement: Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202201 September 2022
EU/EEA students01 May 202201 September 2022
non-EU/EEA students01 May 202201 September 2022
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2021-2022€ 1084full-time
non-EU/EEA2021-2022€ 8916full-time

The Dutch government is halving tuition fees for first-year students in higher education.

Practical information for:

After your studies

Job prospects

As a graduate of Communication and Information Studies you are well prepared for a career in many different places. Thanks to your multidisciplinary research training in communication design, you will be perfectly capable of contributing to every organization or company that aims for successful communication. You can work in the communication department of (governmental) organizations, business communities, cultural organizations, non-profit organizations, and government or you can find a job a

Job examples

  • Communications Officer
  • Communications Consultant
  • Editor
  • Communications Manager
  • Press Officer
  • Media Advisor
  • Web co-ordinator
  • Journalist
  • Marketing Manager

All professors and teachers of Communication and Information Studies are part of the Discourse and Communication research group of the Center for Language and Cognition Groningen. They do research in their own area of expertise and implement diverse research projects, regularly collaborating with universities abroad. These projects focus on oral, written, audiovisual and digital communication in their mother tongues or in second or foreign languages, linking the functional characteristics of the various communication media and channels to the contexts and aims of the communication. In addition to careful analyses of the communication itself, experiments are conducted to measure its effects. Particular attention is paid to the effects of strategic persuasive communication in professional settings, such as organizational, media and health communication.

The education you receive is partly based on these research projects of the staff of Communication and Information Studies. You will acquire knowledge of theories and methodologies that you can apply in your own research projects, like your bachelor's thesis.

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						Testimonial of Mattie Kamminga

    Owner of Mattie Kamminga Tekst & Communicatie

    – Mattie Kamminga
    Read more

    After completing a Master's in Communication & Education, I was able to start immediately as a communications officer at Camerik Voorman Communicatie- en PR-adviseurs. My job involved supporting the communications advisor in implementing projects.

    That was anything from writing texts and collecting images to organizing press briefings and planning interviews. Every assignment was different. I really liked thinking up different ways to implement a communications assignment, but after two years it was time for something new.

    In 2016 I started my own communications and copywriting company. Since then I have been working for several different clients, particularly in the public sector. I’m now responsible for a project from start to finish. I draw up the offers, complete the assignments and submit the invoices. It’s hard work, but I get a lot of freedom in return.

    I chose the Communication & Education track because the curriculum dovetailed closely with the Bachelor’s programme in Communication and Information Sciences. The teaching part of the Master’s particularly appealed to me. How can you teach people communication skills? That was the trigger for me to choose that Master’s programme. Nowadays I occasionally give writing training. My studies equipped me with the skills to be able to do so.

						Testimonial of Vera Stevens

    Anything is possible in Groningen

    – Vera Stevens
    Read more

    I'm really interested in studying how you can communicate a message effectively through various channels and in various ways, so that the recipient understands it and can act upon it. I also really enjoy learning to apply the theoretical knowledge in real-life situations, for example in the first-year course unit Communication in Organizations.

    I moved to Groningen two years ago to live in student housing, and I love being able to make spontaneous plans to go out to eat with someone or play sports. In addition, I've been following a course in classical ballet at the USVA, the student cultural centre. So you see, anything is possible in Groningen!

						Testimonial of Luise Leis

    Communication and Information Sciences is an interdisciplinary study with aspects from fields such as marketing, linguistics and sociology

    – Luise Leis
    Read more

    About Luise

    Heya, my name is Luise, I am 22 years old and originally from Germany. I am currently going strong in my second year of Communication and Information Studies. Studying obviously takes up a good part of my time but not enough to make me miss out on the various great aspects of student life in Groningen. I am part of two improv comedy groups, I like being creative and trying out new sports at ACLO, and I love exploring the city, e.g. on walks. I also work next to my study, as part of the D-Team and as a babysitter.

    Why Communication and Information Studies?

    It took me quite a while to figure out what I wanted to study, but in the end I landed on CIS because it is an interdisciplinary study with aspects from fields such as marketing, linguistics and sociology. The foundation for everything in the study however is language, which will reappear in almost everything you do and which I find very interesting as it shows just how quintessential the ways in which we communicate are for every aspect of life.

    Read more about Luise Leis and why she chose to study CIS in Groningen!

    Questions? Send Luise an e-mail!

						Testimonial of Mira Siderius

    Hoe erg de wereld ook verandert, er zal altijd communicatie zijn

    – Mira Siderius
    Read more

    Hoi! Mijn naam is Mira, ik ben 19 jaar oud en nu derdejaars bachelor student Communicatie- en Informatiewetenschappen. Dit eerste halfjaar ben ik bezig met de minor Filosofie. Studeren kost veel tijd, maar daarnaast heb ik ook zeker de ruimte om andere leuke dingen te doen, zoals sporten, met vrienden afspreken en werken. Ik korfbal bij de Groningse studentenkorfbalvereniging De Parabool en daarnaast maak ik graag muziek en lees ik boeken.

    Waarom CIW?

    Ik heb ervoor gekozen om Communicatie- en Informatiewetenschappen te studeren, omdat ik altijd geïnteresseerd was in taal en de manier waarop mensen met elkaar omgaan. Communicatie is een heel breed begrip en de studie is daarom erg veelzijdig. De reclames die je ziet op televisie, de informatiefolders bij de tandarts, je moeder die je elke week belt om te vragen of alles nog goed gaat: alles is communicatie! Bij CIW leer je niet alleen wat voor manieren van communiceren er zijn, maar ook welke invloed deze hebben. Hoe erg de wereld ook verandert, er zal altijd communicatie zijn. Dat is wat de studie CIW zo interessant maakt!

    Lees hier meer over Mira en waarom zij koos voor de studie CIW.

    Vragen? Stuur Mira een e-mail!

						Testimonial of Natasha Rebecca

    I had always been interested in how communication between individuals' works as it is an important aspect of our lives

    – Natasha Rebecca
    Read more

    Hello, my name is Natasha Rebecca from the beautiful country of Indonesia. I am currently in my second year of Communication and Information Studies (CIS) and doing the Honours degree programme. Inevitably studying takes up the majority of my week, however, I have partially dedicated my time to developing various soft skills and obtaining diverse experiences through joining organizations. Aside from university life, traveling is a big passion of mine..

    Why Communication and Information Studies?

    I had a difficult time selecting the right major, every program I came across did not seem to match my ideas. That is until I stumbled upon a major called CIS. I started searching this specific major in-depth and soon enough, I realized that this was the path for me. I had always been interested in how communication between individuals’ works as it is an important aspect of our lives. What cemented my decision was reading how the programme will be very broad, in the sense that it includes courses that provide communication in different perspectives, including marketing, psychology, linguistics, and sociology. You will not only learn the theoretical side of communication but also practice it in some courses, along with interesting discussions with your fellow students (Intercultural Communication, first year).

    Read more about Natasha and why she chose to study Communication and Information Sciences.

    Questions? Send Natasha an e-mail!


Web Class

Are you at secondary school and want to know what studying at university is like? The Communication and Information Studies programme is offering a web class! This online course from the University of Groningen is specially designed for secondary school students.

If you are interested in an Communication and Information Studies web class, register here.

Read more

Study associations


Commotie is the study association for all communication students in Groningen.They offer their members a wide range of both educational and social activities and want their members to get the most out of their student life. In-house days, workshops, lectures and congresses give a broad insight in the workfield and career possibilities of communication.
Social activities contain an annual trip abroad, monthly socials, parties and many other fun activities. These activities give members the opportunity to make new friends and meet new people. More info? Check the website.


The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
Read more
(Binding) study advice
  • A minimum of 45 EC in the first 12 months (binding)

You will be offered study advice after the first year of study. You can expect a positive result if you have earned more than 45 ECTS credit points (out of a total of 60 ECTS). If you have earned fewer than 45 ECTS and are issued a negative result, you will not be allowed to continue with your degree programme.

You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system. N.B. Some degree programmes use a tutoring system; please check with your study advisor.

Study support

If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the programme, minors, study abroad and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially. They can also help you find the right institutions and student desks for your problems.

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