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Marketing

How to generate and use customer insights and create sustainable customer relationships?

**Top rated programme and best MSc Marketing in the Netherlands - Higher Education Guide Masters  2017 **

**Best MSc Marketing in the Netherlands - Elsevier 2016 **

In this programme you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).

Within the MM track, students will be educated and trained more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MI track, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Oslo or M ünster. Selection will take place based on grades and motivation.

How to generate and use customer insights and create sustainable customer relationships?

**Top rated programme and best MSc Marketing in the Netherlands - Higher Education Guide Masters 2017 **

**Best MSc Marketing in the Netherlands - Elsevier 2016 **

In this programme you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).

Within the MM track, students will be educated and trained more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.

Within the MI track, students will be educated and trained more thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.

It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester you can apply for the add-on year in Oslo or M ünster. Selection will take place based on grades and motivation.

Meer over deze opleiding
  • Opleidingsvideo

    Study Marketing in Groningen

    Marketing concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment. Without this knowledge, the company will not be successful. Therefore, insight into consumer behaviour is indispensable, as is knowledge of the strategies and instruments that can be used to identify consumer needs and serve the market. You analyze consumer markets and business markets, and the markets for goods and services..

    Sluiten
    – Opleidingsvideo
  • Opleidingsvideo

    – Opleidingsvideo
  • Testimonial van Ana Oshkalo

    Courses are modern and applicable to real-life situations

    The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment.

    "I did my Bachelor's degree in Russia, but I always wanted to do my Master's abroad. I spent a lot of time browsing the internet to find a nice university and found the RUG. I decided to study in the Netherlands because the school of marketing is very good here and there is a wide variety of international Master's programs. I chose Marketing because in Russia in the last 2 years of my degree I specialised in marketing and then worked in marketing for a year, so it was a logical step for me. The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment. I think the study here is really great. The workload is quite high as well, which is challenging, but makes student life very dynamic and interesting. After finishing my degree I would like to work in the marketing department of some international company, dealing with different markets and all the cultural differences. It is exciting! I believe the education I receive in the Netherlands will help me to build a great career and realise my potential. I also plan to learn more languages, in addition to Russian, English and Spanish, the ones I already speak."

    Sluiten
    – Ana Oshkalo
  • Testimonial van Thom Neeleman

    "Theory and practice are optimally combined during this Master's degree."

    "I opted for the MSc in Marketing Management because I gained significant knowledge during the specialist Marketing course unit I took during my BSc in IB.

    During my Master's degree I acquired in-depth knowledge of issues across a broad marketing spectrum. Some course units offered a practical understanding of the way customers think and react while others explored ways of doing research within marketing. Additional course units in business topics, such as Purchasing, are also offered to give you a broader practical understanding of business.

    While studying this Master's programme I found out that the workload, especially the reading material, is significantly more than during your Bachelor's degree. However, because the literature is directly applicable to marketing it is worth reading. Moreover, the lecturers have good contacts with actual marketing practitioners, who they often invite to give guest lectures and provide insights into the current world of marketing. Theory and practice are optimally combined during this Master's degree."

    Sluiten
    – Thom Neeleman
Feiten & Cijfers
Titel/Graad
MSc in Marketing
Croho code
60048
Type opleiding
Master
Voertaal
Engels (100%)
Duur
12 maanden (60 ECTS)
Start
Februari, SeptemberFebruari, September
Vorm
voltijd
Faculteit
Economie en bedrijfskunde
AACSB accredited
printOok beschikbaar in het: English