Communication is at the centre of human social action. From everyday family life to communication in organizations, our lives are shaped and organized through communication.
Communication plays a crucial role in society. How can people be persuaded to live a healthy life? How can teachers find out what students understand? How can doctors successfully communicate with low-literate patients? These are all questions about Communication design.
In the bachelor programme Communication and Information Studies (CIS) you will learn:
CIS focuses on communication from a language perspective in the broadest sense: CIS is about text, talk, gestures, pictures and digital media.
Communication is not only about products, but also about processes involving people, attitudes and opinions. Therefore, you will receive a multidisciplinary training with elements from linguistics, psychology, sociology and marketing.
CIS is an international degree programme taught in English. You will be part of an international group of students. You will collaborate with students abroad. And you will have guest lecturers from universities outside the Netherlands. The programme also provides the possibility to follow a Dutch Track.
Communication in the broadest sense of the word
At Communication and Information Studies you first get to study communication in the broadest sense of the word, and then specialise by choosing electives, a Minor and a thesis. I am mainly interested in persuasive communication; how you can persuade and influence people and how you determine whether a message has the desired effect.
My favourite course unit is Marketing Communication and Language Use. In this elective we each choose a brand and analyse its marketing strategy and communication media, based on which we then design and test our own communication medium. I really enjoy this type of course unit where you get to apply theory in practice.
Alongside my studies I work at an online marketing agency, I am a member of the study association, a student sports club and several committees. Coming up with creative ideas for online and offline communications with images and text, for example for a specific event or for social media, that's what I enjoy doing most.
Owner of Mattie Kamminga Tekst & Communicatie
After completing a Master's in Communication & Education, I was able to start immediately as a communications officer at Camerik Voorman Communicatie- en PR-adviseurs. My job involved supporting the communications advisor in implementing projects.
That was anything from writing texts and collecting images to organizing press briefings and planning interviews. Every assignment was different. I really liked thinking up different ways to implement a communications assignment, but after two years it was time for something new.
In 2016 I started my own communications and copywriting company. Since then I have been working for several different clients, particularly in the public sector. I’m now responsible for a project from start to finish. I draw up the offers, complete the assignments and submit the invoices. It’s hard work, but I get a lot of freedom in return.
I chose the Communication & Education track because the curriculum dovetailed closely with the Bachelor’s programme in Communication and Information Sciences. The teaching part of the Master’s particularly appealed to me. How can you teach people communication skills? That was the trigger for me to choose that Master’s programme. Nowadays I occasionally give writing training. My studies equipped me with the skills to be able to do so.
Anything is possible in Groningen
I'm really interested in studying how you can communicate a message effectively through various channels and in various ways, so that the recipient understands it and can act upon it. I also really enjoy learning to apply the theoretical knowledge in real-life situations, for example in the first-year course unit Communication in Organizations.
I moved to Groningen two years ago to live in student housing, and I love being able to make spontaneous plans to go out to eat with someone or play sports. In addition, I've been following a course in classical ballet at the USVA, the student cultural centre. So you see, anything is possible in Groningen!
Because communication is so important in everyday life, I was interested in how it really works.
Hi! My name is Varisha, I am 20 years old and I am in currently in my second year of Communication and Information Sciences. I have been living in Groningen for two years now. My week includes attending practicals and lectures, working on assignments and preparing for classes. Luckily there is enough time for hobbies, friends and more! Last year I was an active member of the study association ‘Commotie’. Together with my committee we organised a trip to Dublin. Commotie helped me to get to know more people who are also studying Communication and Information Sciences. Besides Commotie, I am also a member of a student association.
Communication takes part in every aspect of society, for instance: business, politics and health care. Because communication is so important in everyday life, I was interested in how it really works.
Communication and Information Sciences in Groningen focusses on the language perspective of Communication. Since I was a young girl, I was interested in language. I liked writing poems and small stories. For that reason, I thought it was interesting to learn more about it. And of course not only about grammar, but about how we are able to communicate with language!
Are you at secondary school and want to know what studying at university is like? The Communication and Information Studies programme is offering a web class! This online course from the University of Groningen is specially designed for secondary school students.
If you are interested in an Communication and Information Studies web class, register here.