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Education Master's and PhD degree programmes DDM Marketing & Information Systems
Header image DDM Marketing & Information Systems

DDM Marketing & Information Systems

Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!

The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing & Information Systems.

In Groningen, the focus is on customer relations and insights. You will learn how to collect customer data and how to analyse these using the latest and most advanced marketing research methods. Also, you will be trained in methods that allow you to analyse and model secondary data and big data, to track the marketing performance of firms and generate new customer insights.

In Münster, the programme is founded on two pillars: value-based marketing and information systems. You will learn how marketing programs can be designed to create value for both customers and firms.

You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster. Note that you cannot directly apply for the two-year double degree programme as such. Instead, you have to apply for the second year in Münster after you have completed the first semester of the MSc in Marketing - Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) in Groningen.

Facts & Figures
Degree
MSc in Marketing
Course type
Double Degree master
Duration
24 months (120 ECTS)
Croho code
60048
Language of instruction
English
Start
February, September
Faculty
Economics and Business
Why study this programme in Groningen?

Our Marketing department is among the top 5 Marketing departments in Europe. All of our programmes are research-based, combining lectures by high-quality lecturers who teach course units related to their research with, for example, guest lectures, real-life cases and simulation games.

Moreover, the programme is internationally accredited, guaranteeing high-quality education that meets both the AACSB and EQUIS standards, a status achieved by only one percent of business schools worldwide.

Programme

In Groningen, you will follow the Marketing Intelligence track course units (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.

CoursesCourse Catalog >
Companies, Brands and Consumers (5 EC)
Customer Models (5 EC)
Data Engineering (5 EC)
Data Science (5 EC)
Digital Marketing Intelligence (5 EC)
Electives for FEB students (5 EC)
Market Models (5 EC)
Master's Thesis Marketing (20 EC)

In Münster, you will follow courses from the MSc BA Major Marketing & Minor Information Systems, comprised of 60 ECTS in total.

CoursesCourse Catalog >
Study at Munster University (60 EC)

Study abroad

  • Study abroad is required
  • Maximum of 60 EC

Our double degree partner is Münster University, Münster, Germany ► https://www.uni-muenster.de/en/

Entry requirements

Admission requirements

Specific requirementsMore information
grade list

A certified grade list(s) is considered in the evaluation.

previous education

You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence). After the first semester, you can apply for the add-on year in Münster.

This is only open to students of the Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) profile of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

Application deadlines

Type of studentDeadlineStart course
Dutch students15 October 202001 February 2021
01 June 202101 September 2021
15 October 202101 February 2022
EU/EEA students15 October 202001 February 2021
01 June 202101 September 2021
15 October 202101 February 2022
non-EU/EEA students15 October 202001 February 2021
01 June 202101 September 2021
15 October 202101 February 2022

Admission requirements

Specific requirementsMore information
certified competences

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.

Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide. Please check their websites for more information.

grade list

A certified grade list(s) is considered in the evaluation.

language test

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180); University of Groningen Language Centre Test (Speaking B2, Writing C1).

  • ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
previous education

You cannot directly apply for admission to this Double Degree programme as such. Instead, you will first have to enrol in the MSc in Marketing - Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence). After the first semester, you can apply for the add-on year in Münster.

This is only open to students of the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) of the MSc in Marketing who have an average mark of at least 7.2. Selection will take place based on marks and motivation.

For more information, see: https://www.rug.nl/feb/apply-msc

If you have any questions concerning admission, please contact our Admissions Office: https://www.rug.nl/admissions

Application deadlines

Type of studentDeadlineStart course
Dutch students15 October 202001 February 2021
01 June 202101 September 2021
15 October 202101 February 2022
EU/EEA students15 October 202001 February 2021
01 June 202101 September 2021
15 October 202101 February 2022
non-EU/EEA students15 October 202001 February 2021
01 June 202101 September 2021
15 October 202101 February 2022
Tuition fees

The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DD fees.

Practical information for:

After your studies

Job prospects

Upon completing this double degree programme, you will be qualified to work with various methods of analysing and modelling data, including secondary and big data, to track a company's marketing performance and generate new customer insights.

Because all of our programmes are EQUIS and AACSB accredited, a standard achieved by only one percent of universities worldwide, your degree will be highly valued in the labour market.

Our FEB Careers Services aim to help you develop your career and strengthen your employability skills and to empower you to achieve life-long success.

Check: FEB Career Services

Job examples

  • Strategic marketing expert
  • Market intelligence expert
  • Data scientist
  • Market researcher in the private or public sector
  • Researcher at a university (Research Master's & PhD programmes)
Research

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Right from the beginning of your degree programme, attention is paid to academic research and pre-professional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career to which our students aspire.

Our Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice. In collaboration with external partners, we conduct research projects on, for example, banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.
Check: Customer Insights Center (RUGCIC)

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Contact

Study associations

EBF

The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
https://www.ebfgroningen.nl/

Marug

The Marketing Association of the University of Groningen (MARUG) is the inter-departmental study association for students who are interested in marketing.
The MARUG acts as an intermediary between marketing theory and marketing practice and organises several career events and social activities during the year, such as a monthly social. At this moment, the MARUG has more than 1500 members from different fields of knowledge.
https://www.marug.nl/
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Study support

Studying at university means you have to work independently and plan your studies yourself. And then there are many other situations that you may run into as a student, so it is therefore understandable that you may at some point need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The Faculty's study advisors are there to help you. Obviously, everything discussed with the study advisor remains confidential.