Does transforming large datasets into valuable marketing programs sound interesting to you? Then this double degree programme is for you!
The School of Business and Economics at the University of Münster and the Faculty of Economics and Business at the University of Groningen have joined forces to set up a high quality, two-year double degree Master’s programme in Marketing & Information Systems.
In Groningen, the focus is on customer relations and insights. You will learn how to collect customer data and how to analyse these using the latest and most advanced marketing research methods. Also, you will be trained in methods that allow you to analyse and model secondary data and big data, to track the marketing performance of firms and generate new customer insights.
In Münster, the programme is founded on two pillars: value-based marketing and information systems. You will learn how marketing programs can be designed to create value for both customers and firms.
You will write a Master’s thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Münster. Note that you cannot directly apply for the two-year double degree programme as such. Instead, you have to apply for the second year in Münster after you have completed the first semester of the MSc in Marketing - Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) in Groningen.