Discourse and Communication
The Discourse and Communication group conducts quantitative and qualitative research on language and communication. Our research addresses a variety of themes within the broad field of communication research. Object of study are communication processes in general, but also more specifically the design and optimization of communication products, the persuasive effects of these communication products, the development of communication skills, and the way these skills are taught in primary and secondary education and trained in the workplace. Communication is investigated primarily in professional settings such as health care (persuasive health campaigns, doctor-patient conversations), and education (teacher-student interaction), but also in public and private organisations (persuasive effects of advertisements, interaction and conversation during meetings, campaigns on sustainability). Our research program is closely linked to the University of Groningen research focus areas Healthy Ageing and Sustainable Society.
|Laatst gewijzigd:||23 juli 2018 13:11|