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Education Master's and PhD degree programmes Marketing DDM Strategic Marketing Intelligence
Header image DDM Strategic Marketing Intelligence

DDM Strategic Marketing Intelligence

Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!

The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.

During the first year in Groningen, students will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.

The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.

All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.

You cannot apply for this double degree programme as such, but you first need to follow the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) of the MSc Marketing. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) and an MSc in Strategic Marketing Management.

Facts & Figures
Degree
MA/MSc in Marketing
Course type
Double Degree master
Duration
24 months (120 ECTS)
Croho code
60048
Language of instruction
English
Start
September
Faculty
Economics and Business
Why study this programme in Groningen?

This programme is a unique combination of two degrees, one in Groningen and one in Oslo. You will learn about marketing intelligence and strategic marketing management in an international environment. Furthermore, the programme is internationally accredited, guaranteeing a high-quality education that meets both the AACSB and EQUIS standards, a status only one percent of universities worldwide achieve.

Programme

In Groningen, you will follow the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) courses (40 ECTS) focusing on advanced marketing research methods and marketing modelling. You will also write a Master's thesis worth 20 ECTS.

CoursesCourse Catalog >
Consumer Psychology (5 EC)
Customer Models (5 EC)
Data Science and Marketing Analysis (5 EC)
Digital Marketing Intelligence (5 EC)
Electives for students from FEB (5 EC)
Marketing Research Methods (5 EC)
Market Models (5 EC)
Master's Thesis Marketing (20 EC)
Strategic Marketing for MSc Marketing (5 EC)

In Oslo you will take courses in strategic marketing management and write a 10 ECTS research paper.

CoursesCourse Catalog >
Study at BI, Oslo (60 EC)
Programme options
Energy Focus Area (specialization)

Focus your MSc on Energy and open up extra career opportunities. There are two steps to the Energy Focus Area-

1) complete two of four chosen electives 2) write and round off an MSc thesis on an energy topic

More information about this option

Study abroad

  • Study abroad is required
  • Maximum of 64 EC

Our double degree partner is BI Norwegian Business School, Oslo, Norway

http://www.bi.edu/

Entry requirements

Admission requirements

Specific requirementsMore information
previous education

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence). After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence)of the MSc in Marketing with an average grade of at least 7.2

For more information, see: https://www.rug.nl/feb/education/admission-application/apply-msc/

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

Application deadlines

Type of studentDeadlineStart course
Dutch students01 June 202101 September 2021
EU/EEA students01 June 202101 September 2021
non-EU/EEA students01 June 202101 September 2021

Admission requirements

Specific requirementsMore information
certified competences

A GMAT/GRE test is required from all candidates who obtained their bachelor's degree from a university in a non-EU/EEA country. For specific scores and exemptions, please see https://www.rug.nl/feb/gmat-gre.

Both GMAT and GRE are now being offered by mba.com and ETS as an online option to take from home worldwide. Please check their websites for more information.

grade list

A certified grade list(s) is considered in the evaluation.

language test

IELTS Academic overall score 6.5 (Speaking 6, Writing 6.5); TOEFL internet-based overall score 90 (Speaking 20, Writing 24); C1 Advanced, C2 Proficiency (with minimum score 180); University of Groningen Language Centre Test (Speaking B2, Writing C1).

  • ETS is offering the TOEFL tests as an online option to take from home worldwide. Please check their website for more information.
previous education

To be eligible for admission to this double degree programme, you can not apply for this programme as such, but you first need to follow the MSc Marketing - Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence). After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation.

Open to students on the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) of the MSc in Marketing with an average grade of at least 7.2

For more information, see: https://www.rug.nl/feb/education/admission-application/apply-msc/

If you have any questions concerning admission, please contact our Admissions Office: http://www.rug.nl/education/international-students/application-procedure/support/admissions-office

Application deadlines

Type of studentDeadlineStart course
Dutch students01 June 202101 September 2021
EU/EEA students01 June 202101 September 2021
non-EU/EEA students01 June 202101 September 2021
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2020-2021€ 2143full-time

The tuition fees above are for the one year studying in Groningen. For an estimation of the total tuition fees for the double degree, please see DD fees.

Practical information for:

After your studies

Job prospects

After completing the programme, you will be qualified for a range of positions in international, multinational or transnational companies.

Because all our programmes are EQUIS and AACSB accredited, a standard which only one percent of universities worldwide achieve, your degree will be highly valued on the labour market.

FEB Career Services
To support you in developing your career and strengthen your employability skills, our FEB Career Services empowers you to achieve lifelong success through various career services during your studies. Check: FEB Career Services.

Job examples

  • Brand or Product manager (national or international)
  • Strategic marketing consultant (national or international)
  • Market researcher
  • Customer relations manager
  • Market intelligence expert or Database analyst
  • Researcher at a university (Research Master's & PhD programmes)
Research

Linking education to research and career preparation

Our education is strongly rooted in business practice and society. Right from the start of your degree programme attention is paid to academic research and preprofessional development, since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.

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Contact

Study associations

EBF

The Economics and Business Faculty association (EBF) is the faculty association for all students studying at the faculty of Economics and Business of the University of Groningen.
The EBF is your partner during your time in Groningen by organising events that support you with your studies and help you prepare for your future career.
https://www.ebfgroningen.nl/
Read more
Study support

Studying means working independently and planning your studies yourself. But successful studying depends on many different factors, so it is understandable that you may need to consult an impartial expert to discuss your study progress and personal circumstances that influence your studies. The faculty's study advisors are available to help you. Obviously, everything discussed with the study advisor remains confidential.