Would you like to become a market-oriented leader in the modern economy? Then this double degree programme is the Master's for you!
The double degree programme combines the expertise in Marketing Analytics and Data Science (MADS) (formerly known as Marketing Intelligence) from Groningen with the expertise on Strategic Marketing from the BI Norwegian Business school in Oslo.
During the first year in Groningen, students will be educated thoroughly on methods that allow them to analyse and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) are used as a basis for making research-based strategic and tactical marketing decisions.
The second part in Oslo is based on three central topics: marketing theory, statistical methods and the financial implications of marketing investments. You will learn how to oversee the market research that provides the knowledge to guide your decisions on a wide range of issues, ranging from which markets to target and which new products to develop, to what price will optimise sales and what communication themes and channels will best build brand value.
All students will write a Master's thesis (20 ECTS) in Groningen and a research paper (10 ECTS) in Norway.
You cannot apply for this double degree programme as such, but you first need to follow the Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) of the MSc Marketing. After the first semester, you can apply for the add-on year in Oslo. Selection will take place based on grades and motivation. You will receive two degrees: an MSc in Marketing with Marketing Analytics and Data Science (MADS) profile (formerly known as Marketing Intelligence) and an MSc in Strategic Marketing Management.