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OnderwijsOpleidingenBacheloropleidingenKunsten, Cultuur en Media
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Kunsten, Cultuur en Media


Once you have graduated, you will be qualified to work within organisations related to the arts, such as theatres, arts companies, concert halls, popular music venues, orchestras and museums. You could also work for a publishing firm, within government institutions, for research companies, or within public media organizations (radio, TV or internet). Your employment tasks will range from arts curatorship and arts research and evaluation to management and policy consultation.

Als je de opleiding Kunsten, Cultuur en Media hebt afgerond, heb je inzicht in de kunsten en de manier waarop zij functioneren in de samenleving. Verder beschik je over inhoudelijke kennis van tenminste een kunstdiscipline en ben je bekend met kunstkritiek en -analyse, kunst, beleid en management of kunsteducatie. Met deze bagage ben je een goede kandidaat voor een baan in de kunstwereld, de media of de wetenschap. Omdat de opleiding breed is, kun je als afgestudeerde veel kanten op.

Potentiële beroepen

  • Analyse & Kritiek

    Omdat denken en schrijven over kunst en cultuur in deze specialisatie de boventoon voeren, sluit een baan als kunstjournalist, redacteur of recensent goed aan bij Analyse & Kritiek. Deze functies kun je onder andere vervullen bij uitgeverijen, omroepen, kranten en tijdschriften.

  • Kunsteducatie

    Als je voor de specialisatie Kunsteducatie hebt gekozen, ga je werken aan inhoud en beleid op het gebied van kunst- en of cultuuronderwijs. Dat kan onder andere bij de (nationale, provinciale of lokale) overheid of op de educatieve afdeling van instellingen zoals culturele centra en musea.

  • Kunst, Beleid en Management

    Met Kunst, Beleid en Management kun je bijvoorbeeld aan de slag als organisator, manager, marketing- of publiciteitsmedewerker. Dit kan bij een schouwburg, festival, orkest, uitgeverij of museum. Ondersteunende beleids- en/of adviesfuncties bij de nationale, provinciale of lokale overheid sluiten ook goed aan bij deze specialisatie.

  • Onderzoeksfuncties

    Heb je onderzoeksambities op het gebied van kunst? Dan volg je eerst een master Kunst en Cultuur of de onderzoeksmaster (research master) Literary and Cultural Studies. De laatste heeft een wel een selectieprocedure. Ben je benieuwd naar het soort onderzoek dat je zou kunnen doen als je afgestudeerd bent? Bekijk dan eens de pagina van het Expertisecentrum Arts in Society, opgezet door de afdeling KCM.

  • Andere mogelijkheden

    Er zijn ook afgestudeerden met een commerciëlere functie bij een mediabedrijf of in de reclamewereld. Anderen hebben een eigen organisatie-, advies- of onderzoeksbureau op het gebied van kunst en cultuur of evenementenorganisatie.

  • Testimonial van Carola van Dijk

    Alumnus Carola van Dijk

    Volunteer at the safety collection of the EYE Film Museum in Amsterdam

    Studying film in Groningen gives you so many opportunities to broaden and/or deepen your interest in the field. Attending the Summer Film School in Antwerp, volunteering at the university's film archive and enjoying the support of dedicated staff members really helped channel my career orientation.

    – Carola van Dijk
  • Testimonial van Mateo Palencia Morales

    Alumnus Mateo Palencia Morales

    ERASMUS exchange student from Complutense University Madrid

    I highly recommend the Film and Media Studies department at the University of Groningen. I was a visiting student here in 2014, and I had the chance to study film in all its variants, focusing on theory and history, analyzing movies, and making an audiovisual essay. I couldn't like it more! What impressed me in particular was the enthusiasm of the professors and their assistants in teaching as well as their domain of the subjects. They also created extracurricular activities and the classes were equally effective in both practice and theory. I felt really welcomed by the whole department and therefore I highly recommend you to study there. If film is the field you would like to make yours and you have the opportunity to do so, go ahead!

    – Mateo Palencia Morales
  • Testimonial van Omar Larabi

    Alumnus Omar Larabi

    Freelance writer for De Filmkrant and, editor for Stand van Stad (The film edition), contributor to Movie Insiders podcast, Cineragua Festival, Glasnost Radio

    For me, studying in the Film and Media Studies program was a way to use my already existing love for film, and mould that into a theoretical framework. I was challenged to dismantle movies, and put them together again. I still use these academic theories and techniques in my work as a film critic. You learn to watch film in another, elaborate way.

    – Omar Larabi
  • Opleidingsvideo

    Tessa Mol, student Arts, Culture and Media

    – Opleidingsvideo
  • Opleidingsvideo

    Introduction to Film Studies

    – Opleidingsvideo
  • Testimonial van Student Neesha Kanagarajah

    Studying Arts, Culture and Media promotes independence

    I chose to study Arts, Culture and Media as I've always had a keen interest in art history and the creative machineries that make daily life so much more interesting. After trailing down various paths in life, studying other courses and working in a professional environment, I decided to follow my passion and it proved to be the most challenging of them all. The Arts aren't a rigid set of rules - unlike other studies which I have done- therefore learning it is completely at your own capacity to understand it. This promotes independence and thinking critically about what you are learning.

    – Student Neesha Kanagarajah
  • Testimonial van

    Unifocus 6: Film Studies

  • Testimonial van

    Placement at the Press and Publicity department of BNN, Hilversum

    My time at BNN taught me how to work hard and accurately in an informal atmosphere and how a public broadcasting company operates. I acquired new skills, such as writing press releases and dealing with audience reactions. I also discovered my strengths and weaknesses and decided which direction I want to take after I graduate.

    I would advise other students to do a placement because it gives you a unique opportunity to look behind the scenes of a potential working field. Apart from acquiring new skills, you also find out whether a particular sector lives up to your expectations. But the most important thing is that you can build up a network, which will stand you in good stead in the future.

    There’s always something going on at BNN: from an evening recruiting subscribers at the Kamasutra fair, to supervising the press backstage during the Golden Oldies concert in Koninklijk Theater Carré, to getting Rihanna to do a BNN promo on Facebook. I was particularly proud to see my own press releases in the newspapers, on and broadcast on NOS op 3 and the like. But I certainly won’t forget the ‘regular’ hours in the office either.

  • Testimonial van Joanna Zienkiewicz

    Whether you are interested in examining arts from a theoretical point of view or in the practical side of arts policy and marketing, this study can be something for you!

    Hello! My name is Joanna and I come from Poland. I’m currently living my dream of studying abroad and making friends coming from various cultures and backgrounds and I’m here to help you achieve your dream if it happens to be similar. I’m interested in theatre, creative writing, music, politics and much more, and I’m trying to make the most out of every day I spend in the wonderful city of Groningen!

    Why Arts, Culture & Media?

    I had a hard time choosing a discipline that interests me the most. At the beginning of high school, I still wanted to study physics! Gradually, I discovered my love for theatre and music and I decided that this is what I want to pursue the most. I always enjoyed writing and giving my opinions on art, which I engaged in at all opportunities. That’s why a study like Arts, Culture and Media – broad, contemporary and with the possibility to go more in-depth on chosen specializations (in my case: Analysis & Criticism, Theatre, and Music) seemed perfect for my interests. Whether you are interested in examining arts from a theoretical point of view or in the practical side of arts policy and marketing, this study can be something for you!

    Why Groningen?

    Arts, Culture & Media is not a popular study to find in Europe and for me, this was one of the determining factors that helped me decide on coming to the University of Groningen. However, before I made the final choice, I visited Groningen for two weeks during holidays and I was amazed by the vibrant and colourful town full of students and open people that I saw. Moreover, it was important for me to attend a high-quality university - but after checking the World Universities rankings I had no doubts that RUG is one of them!

    – Joanna Zienkiewicz
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