How do processes of mediation influence artistic innovation? In what ways are the audio-visual arts, such as film, theatre and music, interrelated and which artistic values do they share?
What is the specific impact of audio-visual media upon individuals and culture? How do arts events contribute to our collective cultural memory, individual identity, and sense of place? And, through recent processes of globalisation, how does the transnational consolidation of the creative industries relate to the local organization, symbolic meaning, and marketing of music, film and theatre and their collective interpretation?
These are some of the issues addressed by the Film, Music, Theatre/ Performing and Audio-visual Arts degree within the Arts, Culture, and Media Department for Dutch and international students who want to study the arts in an international and digitally mediated context. Because the international perspective, this innovative three-year English-language Bachelor's degree specifically highlights the prominent role of arts as interactive forms requiring multidisciplinary theoretical paradigms. To accomplish this, the programme offers both a specialization framework ( Analysis and Criticism or Policy and Marketing ) and in-depth study into three of the most dominant internationally mediated and interconnected artistic forms within sonic and visual cultures ( Music , Film and Theatre). During the programme students acquire a fundamental understanding of the most relevant perspectives and methodologies for studying the arts as mediated processes including arts philosophy, arts cognition, media theory, arts aesthetics, and arts sociology. Because the programme develops a framework for thinking about the mediation of the arts in international contexts especially in a climate of increased competition and decreased funding, the themes of arts legitimization, globalisation, digitalisation, and intertextuality remain important issues from which to situate current patterns of evaluation, distribution, organization, and creativity.
During the programme, students enrol for two of these three arts disciplines for their major:
I think it's important to gain a practical understanding of the arts world. That's why I did (and still do!) volunteer work at several art institutions alongside studying for my Bachelor's degree.
Self-development outside your studies
‘I think it’s important to gain a practical understanding of the arts world. That’s why I did (and still do!) volunteer work at several art institutions alongside studying for my Bachelor’s degree. I was also actively involved in IK, the ACM study association, as the secretary of the Museum Committee, and as chair of the Party and Introduction committee I’ve organized several parties and the introduction camp. That was so much fun. As one of the international student ambassadors for ACM I inform prospective international students about the programme. Last month I went to a recruitment fair in Germany.
I have learned a lot from being actively involved in the study
programme, the association and the Faculty – not only by
working in a project team, but also by chairing a committee,
monitoring its tasks and being responsible for an activity.
Groningen is a lively city with a rich cultural life and there is always something to see and experience. All the culture, sport and leisure facilities and amenities provide excellent opportunities for self-development outside your studies.’
Not only the aesthetics and history of artworks are studied, but you also examine subjects on sociology, cognition and philosophy
Hi! My name is Susanne van Rest. I am 22 years old and I am studying Arts, Culture and Media at the University of Groningen. I am in my third year, currently working on my minor of Art and Religion. The minor you choose in your third year can broaden or specialize your degree programme. My main subject of study is Theatre, thus I am often found spending and enjoying my time in the theatre. I also love visual art, music, reading, dancing and I am an active member of a church, where I write the children's programme, among other things.
I knew quite quickly that I wanted to be a part of the art community. The Arts, Culture and Media programme initially appealed to me because it views art from many different perspectives. Not only the aesthetics and history of artworks are studied, but you also examine subjects on sociology, cognition and philosophy. With this programme you study the arts on a deeper level. In addition, it appealed to me that you can delve into many different art forms, not just focusing on one. Since I am interested in theatre and visual art, this suited me well.
My job is to 'know what's going on', not only in the artistic world but also in society as a whole.
‘I work as a programmer and decide the artistic policy of the Felix Meritis cultural centre, as well as the theatre programme for the Welcome to the Village festival. My job is to ‘know what’s going on’, not only in the artistic world but also in society as a whole. I am continuously busy creating links between current affairs, artists, the works and the audience. On a practical level, this means I go to a lot of performances, read blogs, newspapers and specialist literature, and invest in a professional network. Programmers are also constantly working on fundraising, marketing and communication, finances and internal policy. The programme was absolutely essential to my work; as well as a thorough knowledge of theatre, it also provided me with a sociological and philosophical foundation. It’s precisely that link with other parts of society that you need to create a relevant artistic programme.’
Alumnus Carola van Dijk
Volunteer at the safety collection of the EYE Film Museum in Amsterdam
Studying film in Groningen gives you so many opportunities to broaden and/or deepen your interest in the field. Attending the Summer Film School in Antwerp, volunteering at the university's film archive and enjoying the support of dedicated staff members really helped channel my career orientation.
Placement at the Press and Publicity department of BNN, Hilversum
My time at BNN taught me how to work hard and accurately in an informal atmosphere and how a public broadcasting company operates. I acquired new skills, such as writing press releases and dealing with audience reactions. I also discovered my strengths and weaknesses and decided which direction I want to take after I graduate.
I would advise other students to do a placement because it gives you a unique opportunity to look behind the scenes of a potential working field. Apart from acquiring new skills, you also find out whether a particular sector lives up to your expectations. But the most important thing is that you can build up a network, which will stand you in good stead in the future.
There’s always something going on at BNN: from an evening recruiting subscribers at the Kamasutra fair, to supervising the press backstage during the Golden Oldies concert in Koninklijk Theater Carré, to getting Rihanna to do a BNN promo on Facebook. I was particularly proud to see my own press releases in the newspapers, on nu.nl and broadcast on NOS op 3 and the like. But I certainly won’t forget the ‘regular’ hours in the office either.
Alumnus Mateo Palencia Morales
ERASMUS exchange student from Complutense University Madrid
I highly recommend the Film and Media Studies department at the University of Groningen. I was a visiting student here in 2014, and I had the chance to study film in all its variants, focusing on theory and history, analyzing movies, and making an audiovisual essay. I couldn't like it more! What impressed me in particular was the enthusiasm of the professors and their assistants in teaching as well as their domain of the subjects. They also created extracurricular activities and the classes were equally effective in both practice and theory. I felt really welcomed by the whole department and therefore I highly recommend you to study there. If film is the field you would like to make yours and you have the opportunity to do so, go ahead!
Whether you are interested in examining arts from a theoretical point of view or in the practical side of arts policy and marketing, this study is something for you!
Hello! My name is Joanna and I come from Poland. I’m currently living my dream of studying abroad and making friends coming from various cultures and backgrounds and I’m here to help you achieve your dream if it happens to be similar. I’m interested in theatre, creative writing, music, politics and much more, and I’m trying to make the most out of every day I spend in the wonderful city of Groningen!
I had a hard time choosing a discipline that interests me the most. At the beginning of high school, I still wanted to study physics! Gradually, I discovered my love for theatre and music and I decided that this is what I want to pursue the most. I always enjoyed writing and giving my opinions on art, which I engaged in at all opportunities. That’s why a study like Arts, Culture and Media – broad, contemporary and with the possibility to go more in-depth on chosen specializations (in my case: Analysis & Criticism, Theatre, and Music) seemed perfect for my interests. Whether you are interested in examining arts from a theoretical point of view or in the practical side of arts policy and marketing, this study is something for you!
The programme is theoretical in nature, but motivates you to discover the practical applications, and offers you the opportunity to explore the various artistic disciplines in depth
I’m really happy with my choice!
After studying Nursing for two years, I decided to rekindle my dormant interest in art and culture. I moved from Elburg to Groningen, and started the degree programme in Arts, Culture and Media. The programme is theoretical in nature, but motivates you to discover the practical applications, and offers you the opportunity to explore the various artistic disciplines in depth. In addition, you also follow course units in sociology and philosophy, for instance. ACM is tougher than it sounds, but with some commitment on your part, it’s perfectly possible to combine it with other activities. For example, I’m the PR Officer for the Party and Introduction Committee of the study association, where I’ve met lots of cool people from many different countries. I’m really happy with my choice!
Studying Arts, Culture and Media promotes independence
I chose to study Arts, Culture and Media as I've always had a keen interest in art history and the creative machineries that make daily life so much more interesting. After trailing down various paths in life, studying other courses and working in a professional environment, I decided to follow my passion and it proved to be the most challenging of them all. The Arts aren't a rigid set of rules - unlike other studies which I have done- therefore learning it is completely at your own capacity to understand it. This promotes independence and thinking critically about what you are learning.
Alumnus Omar Larabi
Freelance writer for De Filmkrant and Moviescene.nl, editor for Stand van Stad (The film edition), contributor to Movie Insiders podcast, Cineragua Festival, Glasnost Radio
For me, studying in the Film and Media Studies program was a way to use my already existing love for film, and mould that into a theoretical framework. I was challenged to dismantle movies, and put them together again. I still use these academic theories and techniques in my work as a film critic. You learn to watch film in another, elaborate way.