Staff members with discipline Business
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.
Social and environmental strategies for enterprises
Educational effectiveness, Information and Data Retrieval, Knowledge Management, Data Management.
* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment
* General fields of interest: food trends, new business models and business valuation.
Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)
Sales Management and Customer Relationship ManagementP
ricing (e.g., Online-Offline Pricing, Dynamic Pricing)
* Innovative organizational designs, such as multiteam systems, that can be used for combining the unique expertise of diverse groups in complex and dynamic task environments.
Science, Business & Policy
Sociology of organizations - sociology of work - sociological theory - economic sociology - sociology of aging
Sustainable cooperation - governance - organizational control - organizational change - administrative reform - institutional change - decentralization - social network dynamics - humanitarian action