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About us Practical matters How to find us prof. dr. L.M. (Laurens) Sloot

prof. dr. L.M. (Laurens) Sloot

Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Profile picture of prof. dr. L.M. (Laurens) Sloot
+31 50 36 33686 (Secretary)


* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, business models, chain cooperation

Other positions

* Academic director and General manager at EFMI Business School (0,5 fte, since 1997)
* Member of the supervisory board of Expert Groep Nederland (since sept 20)
Founder and co-owner of EFMI Business School. EFMI is a research and training institute in the food sector. Since 2017, EFMI has been involved with the data tech startup Superscanner from Haarlem, which collects real-time data on assortments, prices, and promotions based on retail websites. EFMI also holds a very small percentage in Founders of Loyalty. This company develops loyalty programs for (international) retailers.
* With the family holding, I also participate in three companies where my expertise does not lie, but they are undertaken from a familial perspective (none in a UBO position): * Industrielinqs Pers & Platform: This is a publishing company owned by a family member, producing trade journals such as Utilities, Industry & Energy, Petrochem, iMaintain, Watervisie, and Duurzaam Geproduceerd. * Intermail: This is a printing company with locations in Hoofddorp and Nieuw-Vennep. I acquired shares from a family member. * FDGH bv: This is my son's company, who became a franchisee at New York Pizza in 2022.
Last modified:17 July 2024 07.43 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Job title:
Distinguished professor of Entrepreneurship in Retailing (LRO-Chair)
Working hours:
Monday and friday
+31 50 36 33686 (Secretary)