prof. dr. L.M. (Laurens) Sloot
Laurens Sloot (1967) is Distinguished Professor of Entrepreneurship in Retailing at the Department of Marketing of the University of Groningen (0,2 fte). This chair has been inaugurated by the LRO-foundation. Furthermore, Laurens is the program director of the Food & Retail track of the Executive MBA program at the University of Groningen Business School (0,3 fte).
He obtained his PhD at the Erasmus University Rotterdam in 2006. He then joined the University of Groningen in January 2007. His research interests concern retailing, new channel development, category management and brand management. Furthermore, he has a special interest in emerging topics in the national and international food industry and economic developments in general.
His research has been published in academic journals such as Journal of Marketing Research, Journal of Retailing and the Journal of Business Research. He also frequently contributes to trade journals via columns, interviews and managerial articles.
Besides his academic work Laurens is director at EFMI Business School (0,5 fte). At EFMI he teaches in several programs for managers in the food industry.
In 1994 he was awarded Teacher of the Year at the Erasmus University Rotterdam. In 2017 he was awarded the title Foodmanager of the Year and in 2019 MOA-Insight Scientistr of the Year.
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|Last modified:||25 June 2022 3.36 p.m.|