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Media Studies

Research in Media Studies

Our Media Studies staff implements diverse research projects in the field of Media Studies, sometimes collaborating with other international universities based in cities such as Sheffield and Cardiff. During the bachelor's programme you will learn about the staff's research projects with themes such as social media and politics; media literacy; startup culture; datafication and the music industry and more. Such knowledge feeds into the research seminars and the specialisation courses...

  • Testimonial van Victor Bouwmeester

    We are continually confronted by media

    I chose Media Studies because the media in the broadest sense of the word have an impact on our daily lives – it is something we are continually confronted by. This means that the lectures are dealing with subjects you can also discuss in the breaks. The material thus becomes much more concrete and ensures that you look differently at your own media use.

    Media Studies looks at the social and informative role of media and the ways that media can influence society, and vice versa. The programme is mainly theoretical, but is also combined with a practical part. In the course unit Transmedia Production I am working with a few other students on a project where we use different media, for example cameras and a written piece, to tell a story about the homeless in Groningen. We ventured out into the city to interview homeless people and share their stories with the world.

    – Victor Bouwmeester
  • Testimonial van Puck Swarte

    Very diverse and exciting

    I had a hard time finding the right study. Luckily for me, that year Media Studies was introduced in Groningen. What I really like about this study is that it is multidisciplinary. This means that you use different disciplines when studying media phenomena. Sometimes you use a cultural approach, sometimes more of a sociological approach, an economic approach etc. All these different angles and perspectives make the study very diverse and exciting.

    Within this study, you are quite free to write essays and papers about subjects of your own interest. For instance, I was fascinated by the satirical news shows in the United States (like the Daily Show) which are able to inform and motivate (young) people to participate in politics and current news events. Due to their motivating abilities, these shows are able to influence the public agenda. In the Netherlands, the Dutch satirical news show Zondag met Lubach (ZML) is starting to become quite popular. Therefore, I investigated whether ZML has agenda setting abilities as well and really enjoyed doing research about this topic.

    In short, media is becoming such a huge part of our daily lives and therefore it is relevant but also interesting to study these phenomena!

    – Puck Swarte
  • Testimonial van Rutger Brood

    Online Marketeer at NDC Mediagroup

    'I work for a newspaper publisher as an online marketer. News media, especially print media, are still in the transition towards digital business models that started a couple of years ago. It's my job to examine our current digital news products and advise on their development, as well as to introduce new digital initiatives.

    The job combines my fields of interest; online marketing and journalism. My desk is in the middle of the newsroom, an atypical but interesting office environment. The field is developing so rapidly and I really feel I'm at the forefront of the reinvention of journalism.

    The University of Groningen taught me how to think. Not that it told me what to think, but my courses and professors provided me with a thinking-structure so to speak. It changed my perspective on literature, art, culture, and life in general.

    I enjoy what I do, but student exchanges and a year of studying abroad gave me an appetite for new environments as well. I'm ambitious in the sense that I like to grow, learn and be successful. How, where and when? We'll see.'

    – Rutger Brood
  • Testimonial van Rik Smit

    PhD student in Media Studies

    While writing my master's thesis, I discovered my passion for research. Now I'm working towards a PhD in Media Studies, and my research project is on the relationship between media and collective memory.

    Media are extremely important to how we remember and how cultures operate. On the one hand, media provide 'the first draft of history'. On the other, we use all kinds of media - from statues to movies - to memorialize important events. My question is how these processes change in the context of 'new' media like Facebook and YouTube.

    Next to my studies I've always written for various magazines, did camerawork for the university newspaper and I was the president of a student sport club. My dream would be to continue teaching and doing research at a university. I'd like to combine this with minor jobs at advisory boards for media and maybe one day have my own column in a major newspaper or magazine.

    – Rik Smit
  • Testimonial van Patricia Zayan

    I'm interested to see how much media influences our society and us as individuals

    About Patricia

    Hi! My name is Patricia Zayan and I am half French and half Dutch. I grew up in many different countries across the world such as China, Cuba, Indonesia and Kenya amongst others. As I was exposed to many different cultures and people from an early age on, my interests mainly include the learning of languages, discovering new cultures and traditions and first and foremost food! I love cooking and eating and especially trying out new dishes and exploring new flavours.

    Why Media Studies?

    I chose to do Media Studies for a variety of reasons. As most of us know, media is now-a-days everywhere; wherever you look and whatever you interact with, there will be a link with media. The interesting part about that is to see how much media influences our society and influences us as individuals. I am also really interested in the more business side of media; that is how media can increase the popularity of a business and increase revenues and sales profits.

    Why Groningen?

    I chose Groningen because both my parents lived here when they were university students and they really enjoyed their time here. They remembered Groningen as a lively student city with a lot of activities to do and buzzing with young and vibrant people, and they were not wrong. Furthermore, the testimonies of alumni of the university only increased my desire to go, with RUG ranking in the top 100 universities in the world when I decided to come here, it only seemed like the most fitting option for me.

    Career perspective

    As most people at my age, I am not quite sure what I want to be when I’m ‘older’, however I do know that I would like to get a master’s degree in International Business after my bachelor. I hope to find a job where I can travel the world as much as possible and, in my own way, contribute to society.

    Good advice

    The best advice I can give to all prospective students is to approach one of us if you have any doubts or questions. The reason I say this is because when I was applying I lived all the way in China so attending open days was definitely not an option. On top of that I was too scared to actually email anyone for advice or help and I can tell you it would have made my move a lot easier had I actually done that. Finally, if you start feeling nervous and stressed out, don’t forget that there are thousands of students going through the same process as you and that it will all be ok in the end.

    – Patricia Zayan
  • Testimonial van Alexander Bayer

    Learning about the information era in which we live

    I moved from Germany to the Netherlands to study International Business Management in Rotterdam. I wanted to learn more about how to set up your own business, but IBM turned out to involve a lot of maths, so it wasn't really for me. I dropped out of the degree programme during the first semester and went to work for a while on social media marketing at a webshop.

    In marketing, you have to know how to get through to your audience, so I started looking for a degree programme focused on the future, something new. Media Studies really grabbed my interest! It’s a completely new programme and I have to say it’s exceeded my expectations. What I really like about Media Studies is learning about the information era in which we live and how powerful and influential the media are. For example, we don’t choose what news we read any more – instead, we have apps that do that for us. In the “social lab” we analyse our own media use, which makes us all the more aware of the media’s influence. To study Media Studies, the most important things are to be a critical thinker, to not just take what you see in the media as fact and to be able to think outside the box.

    – Alexander Bayer
  • Testimonial van Student Ambassador Nathalie Fridzema

    I eventually chose Media Studies because I am interested in the digitalisation of the modern world, its related impact on society and the new online worlds that emerge.

    About Nathalie

    My name is Nathalie Fridzema and I am a Dutch student currently in my third years of Media Studies. Besides being a student ambassador, I am also active in the board of Network of Arts, as student assistant for the board of cluster 5 and as mentor guiding and teaching first years of the BA. Next to my university life I manage a local tattoo shop where I am also currently learning to become a tattoo artist myself.

    Why Media Studies?

    In high school I never was sure what program to choose. I was drawn to the different cultural, political and economic aspects of the social science field and I went to information days for international relations, multiculturalism, communication etc. These programs did not have the complete package for me. In 2016 I discovered Media Studies, a new program that just started in 2015, and it immediately got my attention. I eventually chose Media Studies because I am interested in the digitalisation of the modern world, its related impact on society and the new online worlds that emerge. I also wanted to study something which was international and interdisciplinary. I am very happy with my choice because this BA program gives you the opportunity to explore what exactly it is that you like and to specialize further from there.

    Read more about Nathalie Fridzema and why she chose to study Media Studies in Groningen!

    Questions? Send Nathalie an e-mail!

    – Student Ambassador Nathalie Fridzema
  • Testimonial van Student Ambassador Bart Talens

    I liked how Media Studies starts with a broad, general focus on media in the first year, and ends with a defined and personalized focus, through a profile and a minor.

    About Bart

    Hello, my name is Bart Talens. I am 24 years old, and the student ambassador, mentor, and member of the education committee for the Media Studies programme at the University of Groningen. I love sports and music. In addition to my studies, I am active in the student football association and I work in the kitchen of a restaurant in the city.

    Why Media Studies?

    In my first year at the university, I studied History, because I wanted to do a Bachelor's degree that would allow me access to the Master's in Journalism. Through a first year course I came into contact with the Media Studies department. The content and practice of this course perfectly matched my expectations and interests, so I decided to switch. I liked how Media Studies starts with a broad, general focus on media in the first year, and ends with a defined and personalized focus, through a profile and a minor.

    Read more about Bart Talens and why he chose to study Media Studies in Groningen!

    Questions? Send Bart an e-mail!

    – Student Ambassador Bart Talens
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