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EducationMaster's and PhD degree programmesMedia StudiesMedia Creation and Innovation
Header image Media Creation and Innovation

Media Creation and Innovation

Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA programme is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organisational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Facts & Figures
Degree
MA in Media Studies
Course type
Master
Duration
18 months (90 ECTS)
Croho code
60831
Language of instruction
English
Start
September
Faculty
Arts
Why study this programme in Groningen?

This programme combines cutting-edge knowledge of innovation and creativity in media with diverse practical skills. A variety of courses enable students to work in the cultural and creative industries. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:

  • Knowledge of digital formats and storytelling
  • Media innovation and entrepreneurialism
  • Excellent creative, communication and writing skills
  • Media production and analytics
Programme

In the 1st year, courses on transformations in the digital society, cultures of media creativity, formats and use provide you with a solid theoretical foundation. Methods courses prepare you for doing research independently. In professional skills courses, you learn about media law, economy, ethics and policy, and gain practical experience in media production, storytelling and entrepreneurship. In the 3rd semester you write your MA thesis and apply your knowledge and skills in an internship.

Periods
Courses1234
Capturing Media Use (5 EC, optional)

One of three elective methodology courses

Cultures of Creativity (5 EC)
Discourse Analysis (5 EC, optional)

One of three elective methodology courses

Statistics with R (5 EC, optional)

One of three elective methodology courses

Transformation in the Digital Society (5 EC)
Digital Ethnography (5 EC, optional)

One of three elective methodology courses

Media Forms and Formats (5 EC)
Social Media Analysis (5 EC, optional)

One of three elective methodology courses

Studying Media Use (5 EC)
Visual Analysis (5 EC, optional)

One of three elective methodology courses

Data for Society: Civic Media (5 EC, optional)

One of two elective professional skills courses

Media Law and Politics (5 EC, optional)

One of two elective professional skills courses

Theoretical Specialization (5 EC)
Research Seminar (10 EC)
Entrepreneurship (5 EC, optional)

One of two elective professional skills courses

Story Lab (5 EC, optional)

One of two elective professional skills courses

Thesis Lab (5 EC)
Periods
Courses12
Thesis (15 EC)
Internship (15 EC)
Programme options
Master's Honours Programme (honours program)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

More information about this option

Study abroad

  • Study abroad is unaccommodated
Entry requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). If you have a VWO diploma a language test is not required.

Registration procedure

Transfer options

Study programmeOrganizationTransition
All Research universitiesVia a pre-master with a maximum of 30 EC
Study programmeOrganizationTransition
All Universities of applied sciencesVia a pre-master with a maximum of 60 EC
Study programmeOrganizationTransition
Media StudiesUniversity of GroningenNo additional requirements
Communication and Information StudiesUniversity of GroningenNo additional requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components).

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202001 September 2020
EU/EEA students01 May 202001 September 2020
non-EU/EEA students01 May 202001 September 2020
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2019-2020€ 2083full-time
non-EU/EEA2019-2020€ 12500full-time

Practical information for:

After your studies

Job prospects

This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organisations, entrepreneurship and start-ups.

Research

Research environment

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

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Contact

If you want to know more about the programme Media Creation and Innovation, please contact:

Study associations

MESA

MESA is the study association of the bachelor of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students
https://mesagroningen.nl
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Student profile

If you are interested in media creation and the way creativity and different forms of (digital) storytelling shape its practices, this programme is the right one for you.

Study support

If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the program and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially. They can also help you find the right institutions and student desks for your problems.