Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?
In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA programme is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organisational, labour and legal issues, including piracy, web streaming, and remixing of media content.
I have chosen the master track Media Creation and Innovation, because I am very interested in the production of media
Hi! I am Silke, and I am studying Media Creation and Innovation, one of the Media Studies master tracks of the University of Groningen. I also did the Bachelor Media Studies here. Besides my studies, I also work at the university as a web editor, and I am the student assistant of one of my professors. I like to spend my free time with photography. I was superexcited when I heard that the University of Groningen offered three new media master tracks.
I have chosen the master track Media Creation and Innovation, because I am very interested in the production of media, for example content management, developing social media strategies, and conducting research in media effects. In addition, I also find the concept innovation very interesting. For example, how is the contemporary media world changing, and what effect does that have on our culture?