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Education Master's and PhD degree programmes Media Studies Media Creation and Innovation
Header image Media Creation and Innovation

Media Creation and Innovation

Want to understand how new media technologies are used to create innovative formats and ways of storytelling, and how media innovation and start-up culture are rooted in creative processes?

Important information for prospective students starting a BA or MA programme in September 2020.

In this MA students explore how media are produced and (re-)used in a digital era. You study how new media technologies enable innovative formats and distinctive practices of media use, re-use and consumption. Key to this MA programme is the insight that all innovation starts from creativity. Yet new start-ups in cultural and media production also need to balance commercial interest and creative drive. Students are invited to put academic knowledge into creative practice - building upon a profound understanding of how media industries have developed over time, how media genres evolve and how changing media (re-)use plays into economic, policy, organisational, labour and legal issues, including piracy, web streaming, and remixing of media content.

Facts & Figures
Degree
MA in Media Studies
Course type
Master
Duration
18 months (90 ECTS)
Croho code
60831
Language of instruction
English
Start
September
Faculty
Arts
Why study this programme in Groningen?

This programme combines cutting-edge knowledge of innovation and creativity in media with diverse practical skills. A variety of courses enable students to work in the cultural and creative industries. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:

  • Knowledge of digital formats and storytelling
  • Media innovation and entrepreneurialism
  • Excellent creative, communication and writing skills
  • Media production and analytics
Programme

In the 1st year, courses on transformations in the digital society, cultures of media creativity, formats and use provide you with a solid theoretical foundation. Methods courses prepare you for doing research independently. In professional skills courses, you learn about media law, economy, ethics and policy, and gain practical experience in media production, storytelling and entrepreneurship. In the 3rd semester you write your MA thesis and apply your knowledge and skills in an internship.

Periods
CoursesCourse Catalog >1234
Cultures of Creativity (5 EC)
Multimodal Discourse Analysis (5 EC, optional)

One of four elective methodology courses

Statistics with R (5 EC, optional)

One of four elective methodology courses

Transformations in the Digital Society (5 EC)
Capturing Media Use (5 EC, optional)

One of four elective methodology courses

Conceptualizing Media Use (5 EC)
Forms and Formats (5 EC)
Social Media Analysis (5 EC, optional)

One of four elective methodology courses

Data for Society: Civic Media (5 EC, optional)

One of four elective professional skills course

Innovation: Contemporary Debates (5 EC)
Media Policy and Regulation (5 EC, optional)

One of four elective professional skills course

Research Seminar MCI (10 EC)
Start-up Lab (5 EC, optional)

One of four elective professional skills course

Story Lab (5 EC, optional)

One of four elective professional skills course

Thesis Lab (5 EC)
Periods
CoursesCourse Catalog >123456
Thesis MCI (15 EC)
Internship (15 EC)
Programme options
Master's Honours Programme (honours program)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

More information about this option

Study abroad

  • Study abroad is unaccommodated
Entry requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180. If you have a VWO diploma a language test is not required.

previous education

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Media Creation and Innovation. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information on how to proceed.

Registration procedure

Note: it's not possible to start in February. For more information, please contact the study advisor.

Transfer options

Study programmeOrganizationTransition
All Research universitiesVia a pre-master with a maximum of 30 EC
Study programmeOrganizationTransition
All Universities of applied sciences

Via a pre-master with a maximum of 60 EC

More information:

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply for the MA Media Studies track in Media Creation and Innovation. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information.

Study programmeOrganizationTransition
Media StudiesUniversity of GroningenNo additional requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English (also for pre-master applicants): minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

previous education

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Media Creation and Innovation. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information on how to proceed.

Registration procedure

Note: it's not possible to start in February. For more information, please contact the study advisor.

Application deadlines

Type of studentDeadlineStart course
Dutch students15 August 202001 September 2020
15 August 202101 September 2021
EU/EEA students01 June 202001 September 2020
01 June 202101 September 2021
non-EU/EEA students01 June 202001 September 2020
01 June 202101 September 2021
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2020-2021€ 2143full-time
non-EU/EEA2020-2021€ 13500full-time

Practical information for:

After your studies

Job prospects

This track leads to positions in media management, media production, (online) communication, online publishing, advertising, audiovisual archives, web curating, content management, tool development, content creation, cultural organisations, entrepreneurship and start-ups.

Research

Research environment

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

Apply nowBrochureEventsContact

Contact

  • Admission Office
    Telephone: +31 (0)50 363 8976
  • Erika Kastelein MA (study advisor)
    Email: mastermediastudies rug.nl
  • 
						Testimonial of Silke Wester

    I have chosen the master track Media Creation and Innovation, because I am very interested in the production of media

    – Silke Wester
    Read more

    Hi! I am Silke, and I am studying Media Creation and Innovation, one of the Media Studies master tracks of the University of Groningen. I also did the Bachelor Media Studies here. Besides my studies, I also work at the university as a web editor, and I am the student assistant of one of my professors. I like to spend my free time with photography. I was superexcited when I heard that the University of Groningen offered three new media master tracks.

    I have chosen the master track Media Creation and Innovation, because I am very interested in the production of media, for example content management, developing social media strategies, and conducting research in media effects. In addition, I also find the concept innovation very interesting. For example, how is the contemporary media world changing, and what effect does that have on our culture?

    Read more about Silke Wester and why she chose to study Media Creation and Innovation in Groningen!

    Questions? Send Silke an e-mail!

    Close

Study associations

MESA

MESA is the study association of the bachelor and master programs of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students.
MESA is comprised of various committees, each with their own objectives to help us achieve our goals. Numerous events are organized all year round such as the first years introduction camp, parties, trips, excursions and debates amongst other things and offers services such as high-quality summaries.
https://mesagroningen.nl/
Read more
Student profile

If you are interested in media creation and the way creativity and different forms of (digital) storytelling shape its practices, this programme is the right one for you.

Study support

If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the program and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially.