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Media Studies

Media are at the heart of contemporary life. From social media to print, from websites to television, from search engines to apps: our understanding of the world is shaped by media.

Media have a major impact not only on how we communicate with one another, but also on how societies are organised: culturally, politically and economically. This academic programme therefore studies the informative and social function of media and conceives 'culture' in its anthropological definition: as the ideas, customs and social behaviour of particular (groups in) societies.

You will acquire knowledge and a variety of theoretical perspectives on the way different media platforms are structured, how they operate and how they relate to each other; how media systems are underpinned politically and economically; and how patterns of media use, production and content develop and change. You will learn to apply and critically reflect on different types of academic research methods on a variety of topics. In addition, you will also get acquainted to the professional fields related to media, develop your professional skills to help you perform in media-related internships and jobs.

The programme's distinctive features are:

  • an international, comparative and interdisciplinary curriculum
  • a focus on the informative and social function of media
  • emphasis on the theoretical perspectives, methodological skills to understand and research practices of media use and production
  • attention for professional skills
Facts & Figures
Degree
BA in Media Studies
Course type
Bachelor
Duration
36 months (180 ECTS)
Croho code
50906
Language of instruction
English
Start
September
Faculty
Arts
Studie in Cijfers
Why study this programme in Groningen?

The programme has a specific focus on the informative and social function of media, providing a comparative perspective by studying media in their cultural, international, historical, economic and political contexts, using methods and theories from social sciences. It has attention for the practices of media use and production, as well as for professional skills. The perspective of other programmes is more often grounded in popular culture, arts, language and/or film and television studies.

Programme

Students get familiar with different relevant media platforms and industries and with Media Studies as an academic discipline, as well as acquiring the necessary academic skills.

Periods
CoursesCourse Catalog >1234
Media, Culture and Society (5 EC)
Media Platforms and Industries I (5 EC)
Studying Media in Everyday Life (5 EC)
Academic Skills (5 EC)
Media History (5 EC)
Media Platforms and Industries II (5 EC)
Digital Culture (5 EC)
Introduction to Media Studies I (5 EC)
Professional Writing (5 EC)
Introduction to Media Studies II (5 EC)
Media Spaces and Practices (5 EC)
Social Lab (5 EC)

The focus shifts to a thorough theoretical and methodological training. Besides mandatory courses, students follow a profile of their choosing: Audiovisual Culture, Cultural Industries, Digital Cultures, Journalism Studies or Politics and Global Citizenship.

Periods
CoursesCourse Catalog >1234
Audiovisual Culture (5 EC)
Profiles (elective courses, with choice from Audiovisual Culture, Cultural Industries, Digital Cultures, Journalism Studies, Politics and Global Citizenship) (10 EC)
Analysing Media Texts (5 EC)
Profiles (continuation of chosen profiles) (10 EC)
Analysing Media Production and Use (5 EC)
Media Theory I: Mediatisation and Effects (5 EC)
Profiles (continuation of chosen profiles) (5 EC)
Media Theory II: Form and Thecnology (5 EC)
Profiles (continuation of chosen profiles) (5 EC)
Transmedia Production (5 EC)

Students do (semi-)independent research as well as make a choice as to which minor (university minor; faculty minor; career minor, including a placement; minor abroad) they would like to follow.

Periods
CoursesCourse Catalog >1234
Minor (elective) (15 EC)
Minor (elective) (15 EC)
Research Seminar/Thesis Lab (5 EC)
Specialization course (5 EC)
Thinkers and Theories (5 EC)
Research Seminar/Thesis Lab (5 EC)
Thesis (10 EC)

Curriculum

Throughout the curriculum there are three distinctive learning pathways: a theoretical, methodological and a professional learning pathway. These aim to provide students with the combination of a solid knowledge base, substantial understanding of a diversity of theoretical perspectives, sound methodological training, and a thorough preparation for the labour market. Students earn 150 ECTS credits in their major, 30 ECTS can be filled with a minor during the third year.

Programme options
Honours Programme (honours program)

The Bachelor's Honours Programme is a complementary programme of 45 ECTS that you can follow next to your regular Bachelor's degree programme. There is no extra tuition fee.

The Programme has a duration of two and a half year, in which deepening and broadening of knowledge and understanding are central themes. On that account the interdisciplinary approach will be very important, next to intensifying the knowledge of your own degree programme. Together with other students from all faculties you will look into scientific and social issues from different disciplinary angles.

More information about this option

Minors (minor)

The fifth semester of your studies is dedicated to your Minor: a coherent set of future-oriented course units. It prepares you for a follow-on Master's degree program or for entering the labour market. You can opt for a Career Minor, a Minor abroad, a University Minor or a Faculty Minor.

More information about this option

Study abroad

  • Study abroad is optional
  • For an average of 20 weeks
  • Maximum of 30 EC

To further encourage the international profile of the students, the programme structure allows students to spend one semester at a partner university abroad in the third year of their studies. The Department offers exchange programmes within the framework of the Lifelong Learning Erasmus and Marco Polo.

Entry requirements

Admissible Dutch diploma profiles

  • Cultuur & Maatschappij
  • Economie & Maatschappij
  • Natuur & Gezondheid
  • Natuur & Techniek
  • HBO propedeuse

    Additional requirements English: Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components).

Admission requirements

Specific requirementsMore information
previous education

Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university. Students with a Dutch 'hbo propedeuse' diploma also need to meet the language requirements mentioned above.

Choice of degree programme check

The degree programme will organize a matching procedure. Attendance is optional. The advice is not binding.

Explanatory notes

If you intend to start with a bachelor degree programme at the University of Groningen in September, make sure to apply before May 1 in Studielink. The degree programme will give you the option to participate in a matching activity to see if you and the degree programme are a match. Which matchings activity they provide depends on the faculty and programme.

Any questions about matching? Check www.rug.nl/matching

Choice of degree programme check

If you intend to start with a bachelor degree programme at the University of Groningen in September, make sure to apply before May 1 in Studielink. The degree programme will give you the option to participate in a matching activity to see if you and the degree programme are a match. Which matchings activity they provide depends on the faculty and programme.

Any questions about matching? Check www.rug.nl/matching

Admission requirements

Specific requirementsMore information
language test

Minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items.Language Centre English Test (LCET) level C1 (B2 for no more than two components).

previous education

Dutch VWO diploma, a German Abitur, an International Baccalaureate diploma, a European Baccalaureate or another diploma that is sufficient for acceptance to a Dutch university. Students with a Dutch 'hbo propedeuse' diploma also need to meet the language requirements mentioned above.

Registration procedure

For all admission-related questions, feel free to contact our admission officer via arts.ba.admission@rug.nl.

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202001 September 2020
EU/EEA students01 May 202001 September 2020
non-EU/EEA students01 May 202001 September 2020
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2019-2020€ 2083full-time
non-EU/EEA2019-2020€ 8900full-time

The Dutch government intends to halve the statutory tuition fees for specific groups of first year bachelor's students starting from the 2018/19 academic year.

https://www.rug.nl/education/tuition-fees-halved

Practical information for:

After your studies

Job prospects

As a graduate of Media Studies you have acquired the skills you need for the job market of the 21st century: creativity, critical thinking, communication, collaboration and commitment. Employers, whether in profit or non-profit organisations, are looking for people that are able to combine practical, conceptual and strategic thinking - exactly what we aim for with this degree.

Job examples

  • Advisor/consultant

    Advise on the e-consulting strategy for a major health institution.

  • Content and campaign manager

    Develop the website and the social media campaigns for a commercial broadcasting organisation

  • Digital product manager

    Develop and optimalize the digital product range for a medium sized youth and education publisher.

  • Social media strategy advisor

    Develop and implement the social media strategy for a non-profit crowd sourcing organisation.

  • Copy writer

    Produce audiovisual content for a digital television channel.

Research

Research in Media Studies

Our Media Studies staff implements diverse research projects in the field of Media Studies, sometimes collaborating with other international universities based in cities such as Sheffield and Cardiff. During the bachelor's programme you will learn about the staff's research projects with themes such as social media and politics; media literacy; startup culture; datafication and the music industry and more. Such knowledge feeds into the research seminars and the specialisation courses...

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Contact

If you want to know more about the programme Media Studies, please contact:

  • Watch this videoClose
  • 
						Testimonial of Puck Swarte

    Very diverse and exciting

    – Puck Swarte
    Read more

    I had a hard time finding the right study. Luckily for me, that year Media Studies was introduced in Groningen. What I really like about this study is that it is multidisciplinary. This means that you use different disciplines when studying media phenomena. Sometimes you use a cultural approach, sometimes more of a sociological approach, an economic approach etc. All these different angles and perspectives make the study very diverse and exciting.

    Within this study, you are quite free to write essays and papers about subjects of your own interest. For instance, I was fascinated by the satirical news shows in the United States (like the Daily Show) which are able to inform and motivate (young) people to participate in politics and current news events. Due to their motivating abilities, these shows are able to influence the public agenda. In the Netherlands, the Dutch satirical news show Zondag met Lubach (ZML) is starting to become quite popular. Therefore, I investigated whether ZML has agenda setting abilities as well and really enjoyed doing research about this topic.

    In short, media is becoming such a huge part of our daily lives and therefore it is relevant but also interesting to study these phenomena!

    Close
  • 
						Testimonial of  Rutger Brood

    Online Marketeer at NDC Mediagroup

    – Rutger Brood
    Read more

    'I work for a newspaper publisher as an online marketer. News media, especially print media, are still in the transition towards digital business models that started a couple of years ago. It's my job to examine our current digital news products and advise on their development, as well as to introduce new digital initiatives.

    The job combines my fields of interest; online marketing and journalism. My desk is in the middle of the newsroom, an atypical but interesting office environment. The field is developing so rapidly and I really feel I'm at the forefront of the reinvention of journalism.

    The University of Groningen taught me how to think. Not that it told me what to think, but my courses and professors provided me with a thinking-structure so to speak. It changed my perspective on literature, art, culture, and life in general.

    I enjoy what I do, but student exchanges and a year of studying abroad gave me an appetite for new environments as well. I'm ambitious in the sense that I like to grow, learn and be successful. How, where and when? We'll see.'

    Close
  • 
						Testimonial of  Rik Smit

    PhD student in Media Studies

    – Rik Smit
    Read more

    While writing my master's thesis, I discovered my passion for research. Now I'm working towards a PhD in Media Studies, and my research project is on the relationship between media and collective memory.

    Media are extremely important to how we remember and how cultures operate. On the one hand, media provide 'the first draft of history'. On the other, we use all kinds of media - from statues to movies - to memorialize important events. My question is how these processes change in the context of 'new' media like Facebook and YouTube.

    Next to my studies I've always written for various magazines, did camerawork for the university newspaper and I was the president of a student sport club. My dream would be to continue teaching and doing research at a university. I'd like to combine this with minor jobs at advisory boards for media and maybe one day have my own column in a major newspaper or magazine.

    Close
  • 
						Testimonial of  Patricia Zayan

    I'm interested to see how much media influences our society and us as individuals

    – Patricia Zayan
    Read more

    About Patricia

    Hi! My name is Patricia Zayan and I am half French and half Dutch. I grew up in many different countries across the world such as China, Cuba, Indonesia and Kenya amongst others. As I was exposed to many different cultures and people from an early age on, my interests mainly include the learning of languages, discovering new cultures and traditions and first and foremost food! I love cooking and eating and especially trying out new dishes and exploring new flavours.

    Why Media Studies?

    I chose to do Media Studies for a variety of reasons. As most of us know, media is now-a-days everywhere; wherever you look and whatever you interact with, there will be a link with media. The interesting part about that is to see how much media influences our society and influences us as individuals. I am also really interested in the more business side of media; that is how media can increase the popularity of a business and increase revenues and sales profits.


    Why Groningen?

    I chose Groningen because both my parents lived here when they were university students and they really enjoyed their time here. They remembered Groningen as a lively student city with a lot of activities to do and buzzing with young and vibrant people, and they were not wrong. Furthermore, the testimonies of alumni of the university only increased my desire to go, with RUG ranking in the top 100 universities in the world when I decided to come here, it only seemed like the most fitting option for me.


    Career perspective

    As most people at my age, I am not quite sure what I want to be when I’m ‘older’, however I do know that I would like to get a master’s degree in International Business after my bachelor. I hope to find a job where I can travel the world as much as possible and, in my own way, contribute to society.


    Good advice

    The best advice I can give to all prospective students is to approach one of us if you have any doubts or questions. The reason I say this is because when I was applying I lived all the way in China so attending open days was definitely not an option. On top of that I was too scared to actually email anyone for advice or help and I can tell you it would have made my move a lot easier had I actually done that. Finally, if you start feeling nervous and stressed out, don’t forget that there are thousands of students going through the same process as you and that it will all be ok in the end.



    Close
  • 
						Testimonial of  Alexander Bayer

    Learning about the information era in which we live

    – Alexander Bayer
    Read more

    I moved from Germany to the Netherlands to study International Business Management in Rotterdam. I wanted to learn more about how to set up your own business, but IBM turned out to involve a lot of maths, so it wasn't really for me. I dropped out of the degree programme during the first semester and went to work for a while on social media marketing at a webshop.

    In marketing, you have to know how to get through to your audience, so I started looking for a degree programme focused on the future, something new. Media Studies really grabbed my interest! It’s a completely new programme and I have to say it’s exceeded my expectations. What I really like about Media Studies is learning about the information era in which we live and how powerful and influential the media are. For example, we don’t choose what news we read any more – instead, we have apps that do that for us. In the “social lab” we analyse our own media use, which makes us all the more aware of the media’s influence. To study Media Studies, the most important things are to be a critical thinker, to not just take what you see in the media as fact and to be able to think outside the box.

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  • 
						Testimonial of Student Ambassador Nathalie Fridzema

    I eventually chose Media Studies because I am interested in the digitalisation of the modern world, its related impact on society and the new online worlds that emerge.

    – Student Ambassador Nathalie Fridzema
    Read more

    About Nathalie

    My name is Nathalie Fridzema and I am a Dutch student currently in my third years of Media Studies. Besides being a student ambassador, I am also active in the board of Network of Arts, as student assistant for the board of cluster 5 and as mentor guiding and teaching first years of the BA. Next to my university life I manage a local tattoo shop where I am also currently learning to become a tattoo artist myself.

    Why Media Studies?

    In high school I never was sure what program to choose. I was drawn to the different cultural, political and economic aspects of the social science field and I went to information days for international relations, multiculturalism, communication etc. These programs did not have the complete package for me. In 2016 I discovered Media Studies, a new program that just started in 2015, and it immediately got my attention. I eventually chose Media Studies because I am interested in the digitalisation of the modern world, its related impact on society and the new online worlds that emerge. I also wanted to study something which was international and interdisciplinary. I am very happy with my choice because this BA program gives you the opportunity to explore what exactly it is that you like and to specialize further from there.

    Read more about Nathalie Fridzema and why she chose to study Media Studies in Groningen!

    Questions? Send Nathalie an e-mail!

    Close
  • 
						Testimonial of Student Ambassador Bart Talens

    I liked how Media Studies starts with a broad, general focus on media in the first year, and ends with a defined and personalized focus, through a profile and a minor.

    – Student Ambassador Bart Talens
    Read more

    About Bart

    Hello, my name is Bart Talens. I am 24 years old, and the student ambassador, mentor, and member of the education committee for the Media Studies programme at the University of Groningen. I love sports and music. In addition to my studies, I am active in the student football association and I work in the kitchen of a restaurant in the city.

    Why Media Studies?

    In my first year at the university, I studied History, because I wanted to do a Bachelor's degree that would allow me access to the Master's in Journalism. Through a first year course I came into contact with the Media Studies department. The content and practice of this course perfectly matched my expectations and interests, so I decided to switch. I liked how Media Studies starts with a broad, general focus on media in the first year, and ends with a defined and personalized focus, through a profile and a minor.

    Read more about Bart Talens and why he chose to study Media Studies in Groningen!

    Questions? Send Bart an e-mail!

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Web Class

Are you at secondary school and want to know what studying at university is like? The Media Studies programme is offering a web class! This online course from the University of Groningen is specially designed for secondary school students.

If you are interested in an Media Studies web class, register here.

Read more

Study associations

MESA

MESA is the study association of the bachelor of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students
https://mesagroningen.nl
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(Binding) study advice
  • A minimum of 45 EC in the first 12 months (binding)

To proceed to the second year students need to acquire a minimum of 45 ECTS our of 60 ECTS (credits 1 ECTS = 28 hours of work) in the first 12 months (binding).

You will be offered study advice after first year of study. You will get a positive result if you have earned more than 45 ECTS (out of a total of 60 ECTS). If you have earned less than 45 ECTS, resulting in a negative study advice, you will not be allowed to continue with your degree programme. You will receive preliminary study advice in December to make sure that you know where you stand. Please contact your study advisor as soon as possible if you have any questions about the BSA system. In the first year a tutor system is in place to get students acquainted to the study program and its demands and strategies for success.

Study support

If you have any questions or doubts about your studies, you can always contact the study advisor. He or she knows all the ins and outs of the programme, the profiles offered, studying abroad and personal planning. Study advisors are impartial and everything that is discussed is treated confidentially. They can also help you find the right institutions and student desks for any problems you might encounter.

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