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EducationMaster's and PhD degree programmesMedia StudiesSocial Media and Society
Header image Social Media and Society

Social Media and Society

Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?

This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

Facts & Figures
Degree
MA in Media Studies
Course type
Master
Duration
18 months (90 ECTS)
Croho code
60831
Language of instruction
English
Start
September
Faculty
Arts
Why study this programme in Groningen?

This programme trains you to critically engage with the profound societal changes that social media bring about, with hands-on experience with analysis of social media data. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:

  • Cutting-edge knowledge of social media
  • Social media analysis
  • Profound insights in social media use
  • Excellent communication and writing skills
  • Social media management skills
  • Entrepreneurial skills
Programme
Periods
Courses1234
Capturing Media Use (5 EC, optional)

One of three elective methodology courses

Discourse Analysis (5 EC, optional)

One of three elective methodology courses

Network Culture (5 EC)
Statistics with R (5 EC, optional)

One of three elective methodology courses

Transformation in the Digital Society (5 EC)
Digital Ethnography (5 EC, optional)

One of three elective methodology courses

Platform Studies (5 EC)
Social Media Analysis (5 EC, optional)

One of three elective methodology courses

Studying Media Use (5 EC)
Visual Analysis (5 EC, optional)

One of three elective methodology courses

Data for Society: Civic Media (5 EC, optional)

One of two elective professional skills courses

Media Law and Politics (5 EC, optional)

One of two elective professional skills courses

Theoretical Specialization (5 EC)
Research Seminar (10 EC)
Entrepreneurship (5 EC, optional)

One of two elective professional skills courses

Story Lab (5 EC, optional)

One of two elective professional skills courses

Thesis Lab (5 EC)
Periods
Courses12
Thesis (15 EC)
Internship (15 EC)
Programme options
Master's Honours Programme (honours program)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

More information about this option

Study abroad

  • Study abroad is unaccommodated
Entry requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). If you have a VWO diploma a language test is not required.

Registration procedure

Transfer options

Study programmeOrganizationTransition
All Research universitiesVia a pre-master with a maximum of 30 EC
Study programmeOrganizationTransition
All Universities of applied sciencesVia a pre-master with a maximum of 60 EC
Study programmeOrganizationTransition
Media StudiesUniversity of GroningenNo additional requirements
Communication and Information StudiesUniversity of GroningenNo additional requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English: A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components).

Application deadlines

Type of studentDeadlineStart course
Dutch students01 May 202001 September 2020
EU/EEA students01 May 202001 September 2020
non-EU/EEA students01 May 202001 September 2020
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2019-2020€ 2083full-time
non-EU/EEA2019-2020€ 12500full-time

Practical information for:

After your studies

Job prospects

This track leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Research

Research environment

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

Apply nowBrochureEventsContact
Master's WeekBroerstraat 5More information

Contact

If you want to know more about the programme Social Media and Society, please contact:

Study associations

MESA

MESA is the study association of the bachelor of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students
https://mesagroningen.nl
Read more
Student profile

If you are interested in how social media transform society and want to learn how you can analyse social media data for research and professional purposes, this program is the right one for you.