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Education Master's and PhD degree programmes Media Studies Social Media and Society
Header image Social Media and Society

Social Media and Society

Why do some posts go viral on social media and others do not? How can social media analysis be used in business and policy decisions? How do platforms like Facebook change how we live and do business?

Important information for prospective students starting a BA or MA programme in September 2020.

This MA programme offers a critical exploration of social media within contemporary networked societies and trains students to work with (big) data in a responsible way. Social media have changed the fabric of everyday life and society. This has had important implications for how we inform ourselves, with whom we connect and in which ways, how we organize our daily lives, and how we perform as citizens. Knowledge of the ways these quickly emerging communication infrastructures are fundamentally transforming society is indispensable. At a time when intensive data-gathering and analysis is key for companies and governments, this MA programme’s theoretical approach to social media and their data-driven impact on society helps students in understanding and reflecting on critical issues in order to respond to current societal transformations. From a practical perspective, students are trained to investigate social media data in the context of social, political and economic change.

Facts & Figures
Degree
MA in Media Studies
Course type
Master
Duration
18 months (90 ECTS)
Croho code
60831
Language of instruction
English
Start
September
Faculty
Arts
Why study this programme in Groningen?

This programme trains you to critically engage with the profound societal changes that social media bring about, with hands-on experience with analysis of social media data. The internship familiarizes yourself with the job market and kick-starts your career. Acquired skills include:

  • Cutting-edge knowledge of social media
  • Social media analysis
  • Profound insights in social media use
  • Excellent communication and writing skills
  • Social media management skills
  • Entrepreneurial skills
Programme
Periods
Courses1234
Multimodal Discourse Analysis (5 EC, optional)

One of four elective methodology courses

Network Theory (5 EC)
Statistics with R (5 EC, optional)

One of four elective methodology courses

Transformations in the Digital Society (5 EC)
Capturing Media Use (5 EC, optional)

One of four elective methodology courses

Conceptualizing Media Use (5 EC)
Platform Studies (5 EC)
Social Media Analysis (5 EC)

One of four elective methodology courses

Connectivity: Contemporary Debates (5 EC)
Data for Society: Civic Media (5 EC, optional)

One of four elective professional skills courses

Media Policy and Regulation (5 EC, optional)

One of four elective professional skills courses

Research Seminar SMS (10 EC)
Start-up Lab (5 EC, optional)

One of four elective professional skills courses

Story Lab (5 EC, optional)

One of four elective professional skills courses

Thesis Lab (5 EC)
Periods
Courses123456
Thesis SMS (15 EC)
Internship (15 EC)
Programme options
Master's Honours Programme (honours program)

The Master's Honours Programme was developed especially for students who want to get more from their studies.

It is a programme worth 15 ECTS that is followed in addition to the standard Master's programme. It is a one-year interdisciplinary programme that is designed to introduce students to various aspects of leadership.

More information about this option

Study abroad

  • Study abroad is unaccommodated
Entry requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180. If you have a VWO diploma a language test is not required.

previous education

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Social Media & Society. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information on how to proceed.

Registration procedure

Note: it's not possible to start in February. For more information, please contact the study advisor.

Transfer options

Study programmeOrganizationTransition
All Research universitiesVia a pre-master with a maximum of 30 EC
Study programmeOrganizationTransition
All Universities of applied sciencesVia a pre-master with a maximum of 60 EC
Study programmeOrganizationTransition
Media StudiesUniversity of GroningenNo additional requirements
Communication and Information StudiesUniversity of GroningenNo additional requirements

Admission requirements

Specific requirementsMore information
language test

Additional requirements English (also for pre-master applicants): A VWO diploma or a subject certificate for VWO English (mark 6 or higher), minimum requirement of TOEFL iBT 90 (with a minimum of 21 on all items), or IELTS 6.5 (with a minimum of 6 on all items). Language Centre English Test (LCET) level C1 (B2 for no more than two components). Cambridge C1 Advanced or C2 Proficiency with a minimum score of 180.

previous education

Students with a BA degree from a University for Applied Sciences (HBO) cannot apply directly for the MA Media Studies track in Social Media & Society. You will need to do a pre-master first. Please contact admission.mediastudies rug.nl for more information on how to proceed.

Registration procedure

Note: it's not possible to start in February. For more information, please contact the study advisor.

Application deadlines

Type of studentDeadlineStart course
Dutch students15 August 202001 September 2020
15 August 202101 September 2021
EU/EEA students01 June 202001 September 2020
01 June 202101 September 2021
non-EU/EEA students01 June 202001 September 2020
01 June 202101 September 2021
Tuition fees
NationalityYearFeeProgramme form
EU/EEA2020-2021€ 2143full-time
non-EU/EEA2020-2021€ 13500full-time

Practical information for:

After your studies

Job prospects

This track leads to positions in data analysis, market research, marketing, communication and public relations, consultancy, entrepreneurship, policy advice.

Research

Research environment

You are taught by lecturers who are internationally renowned in media studies. You benefit from and can be involved in the research of the Centre for Media and Journalism Studies, assessed as an excellent and world-leading research centre. The department is well-known for its informal and vibrant atmosphere, allowing for fruitful exchange between staff and students.

Apply nowBrochureEventsContact

Contact

  • Erika Kastelein MA (study advisor)
    Email: studyadvicemediastudies rug.nl
    Telephone: 050 363 5984
  • Admission Office
    Telephone: +31-(0)50 363 8976
  • 
						Testimonial of Marleen van Dijk

    I am a student representative in the program committee of the bachelor and master programs of Media Studies

    – Marleen van Dijk
    Read more

    I am Marleen van Dijk, a 22-year-old Social Media and Society student. Within the university, I am also a student representative in the program committee of the bachelor and master programs of Media Studies. Besides that, I like to spend my spare time with friends or hobbies, such as photography, reading and making music.

    In 2019, I finished my bachelor Media Studies, at the University of Groningen. During this bachelor, my interest in media, and more specifically social media, further expanded. I also did my minor in psychology, which has stimulated my interest in the influence of social media on society even more. When the university announced that 3 new tracks within the Media Studies masters would start, I have not doubted a single second between the different tracks. Furthermore, the international character of this study is really instructive and interesting.

    Read more about Marleen van Dijk and why she chose to study Social Media and Society in Groningen!

    Questions? Send Marleen an e-mail!

    Close

Study associations

MESA

MESA is the study association of the bachelor and master programs of Media Studies. The association aims to help the cultural and academic growth of its members as well as improve contact between them. Additionally, the association plays a vital role in promoting and introducing the bachelor to both new and prospective students.
MESA is comprised of various committees, each with their own objectives to help us achieve our goals. Numerous events are organized all year round such as the first years introduction camp, parties, trips, excursions and debates amongst other things and offers services such as high-quality summaries.
https://mesagroningen.nl/
Read more
Student profile

If you are interested in how social media transform society and want to learn how you can analyse social media data for research and professional purposes, this program is the right one for you.