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Staff members with discipline Marketing

Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.

Overview of all disciplines

Marketing Models, Marketing Analytics, Price Promotions, Customer Segmentation, Marketing ROI, Grocery Retailing
M.A. (Adnan) Ahmad
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Function
Field/Discipline
Consumer Behavior
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Function
Assistant Professor
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
dr. K.J. (Karel Jan) Alsem
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Function
Assistant Professor
Field/Discipline
comm dept: corporate comms, woordvoering, marketing, events, on line development, design & editorial
drs. H.R. (Holger) Bakker
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Function
Director Communication and Marketing dept.
Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
dr. J. (Hans) Berger
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Function
Assistant professor
Field/Discipline
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
dr. W.G. (Wim) Biemans
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Function
Associate Professor
prof. dr. T.H.A. (Tammo) Bijmolt
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Function
Full Professor, Chairman of the department
Field/Discipline
Consumer Behavior, Decision making, Social Marketing, Sustainability
dr. J.W. (Jan Willem) Bolderdijk
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Function
Associate Professor
Field/Discipline
Innovation Adoption, Value Appropriation, Digital Business Models,  E-Commerce, Digital Transformation, Digital Innovations, Motion Picture Industry, Videogame Industry, Music Industry.
Bayesian modeling
Choice modeling
Factor analysis
Utility theory
dr. K. (Keyvan) Dehmamy
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Function
Assistant professor
services, service technology, customer engagement, sustainability, food waste 
prof. dr. J. (Jenny) van Doorn
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Function
Professor in Services Marketing
Field/Discipline
Marketing, consumer behavior, food consumption and food waste
M. (Marit) Drijfhout
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PhD Candidate
Field/Discipline
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Function
PhD student
Field/Discipline
Preference Measurement 
Conjoint Analysis 
Choice Experiments
Experimental Designs
Choice Modeling
Product development
Innovation
Branding 
Pricing
dr. F. (Felix) Eggers
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Function
Assistant professor
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
prof. dr. B.M. (Bob) Fennis
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Function
Full Professor in Consumer Behavior
Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis
dr. ir. M.J. (Maarten) Gijsenberg
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Function
Associate Professor of Marketing
Field/Discipline
Researcher in the area of sustainable behaviour change and consumer behaviour.
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R.P. (Roelof) Hars, MA MSc
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PhD Candidate
Field/Discipline
Marketing, Consumer behavior, Food Consumption
M.T. (Martine) van der Heide
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Lecturer/PhD candidate
Field/Discipline
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PhD Candidate
Field/Discipline
C.F. (Christian) Hirche
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PhD student
Field/Discipline
Customer relationship management; Market orientation; Direct marketing.
dr. J.C. (Janny) Hoekstra
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Function
Associate Professor
Field/Discipline
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
prof. dr. ir. K. (Koert) van Ittersum
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Function
Professor of Marketing and Consumer Well-Being
Field/Discipline
Consumer Behavior, Persuasion, Financial behavior
dr. M. (Martijn) Keizer
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Function
Researcher and lecturer
Field/Discipline
Marketing, Consumer Behavior
J.A. (Jan) Koch, MSc
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Function
PhD candidate
Field/Discipline
Modelbuilding / Marketing / Management / Competition / Promotions
prof. dr. P.S.H. (Peter) Leeflang
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Function
Frank M. Bass Distinguished Professor of Marketing
Field/Discipline
Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining
dr. M.C. (Marijke) Leliveld
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Function
Assistant Professor
Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase
E.N.M. (Lisan) Lesscher
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Function
PhD candidate
Field/Discipline
multichannel retailing, mobile marketing
H. (Huan) Liu
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PhD student
Field/Discipline
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Field/Discipline
Consumer Psychology with a focus on: Social power, poverty, and conspicuous consumptionStrategic Brand Management

Consumers Brand Behavior 


Experimental Design and Analysis
M. (Mehrad) Moeini Jazani
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Function
Assistant Professor of Marketing
Help and support to improve the English language skills.
The International Classroom project.
Internationalization. Exchange programmes. Marketing.
dr. G.E. (Liesbeth) Muda
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English Teacher / Coach
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PhD student
Field/Discipline
consumer behavior
S.A. (Sebastian) Sadowski
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PhD student
Field/Discipline
J.T.H. (Richard) Sanders
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Function
Marketing Officer
Field/Discipline
Consumer Behavior
(Food) Consumption Experience
Uncertainty
Information Processing
Social Influence
A. Schumacher, MSc
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Function
Field/Discipline
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing.
* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment
* General fields of interest: food trends, new business models and business valuation.
prof. dr. L.M. (Laurens) Sloot
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Function
Professor
Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping
J. (Julia) Storch, MSc
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Researcher
Field/Discipline
Defensive marketing, customer management, service excellence, customer delight, service guarantees
dr. J.P.R. (Jean-Pierre) Thomassen
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lecturer
Field/Discipline
Marketing, Retailing, Sustainable Behavior, Big Data 
prof. dr. P.C. (Peter) Verhoef
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Function
Interim Vice-Dean, Professor, Director University of Groningen Business School
Field/Discipline
Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. 

Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)
dr. J.A. (Liane) Voerman
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Function
Program Director BSc Business Administration and Senior Lecturer
Field/Discipline
Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship ManagementP
ricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
dr. A.E. (Arnd) Vomberg
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Function
Assistant professor
Consumer behaviour, moral decision making, time and money, sustainability
dr. J. (Jing) Wan
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Function
Assistant Professor
Field/Discipline
Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
prof. dr. J.E. (Jaap) Wieringa
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Full professor of Research Methods in Business
C. (Christine) Wölke, MSc
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Field/Discipline
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