Skip to ContentSkip to Navigation
About usHow to find usprof. dr. J.E. (Jaap) Wieringa

prof. dr. J.E. (Jaap) Wieringa

Full professor of Research Methods in Business
prof. dr. J.E. (Jaap) Wieringa
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)


Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science

Other positions

Visiting professor at Exeter University, UK. Executive teaching (principal teacher) on marketing analytics for Customer Insights Center (affiliated to University of Groningen), Research Director of Customer Insights Center. Advisory board member of Conversify.
Last modified:01 July 2019 07.38 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)