prof. dr. J.E. (Jaap) Wieringa
Full professor of Research Methods in Business
Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
Visiting professor at Exeter University, UK. Executive teaching (principal teacher) on marketing analytics for Customer Insights Center (affiliated to University of Groningen), Research Director of Customer Insights Center. Advisory board member of Conversify.
|Last modified:||01 November 2019 07.41 a.m.|