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About us How to find us prof. dr. J.E. (Jaap) Wieringa

prof. dr. J.E. Wieringa

Full professor of Research Methods in Business
prof. dr. J.E. Wieringa
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)

Building Marketing Models

Advanced Marketing Models

Advanced Market Research

Statistical Quality Control

Introductory Marketing courses

Operations Research 1

Logistics and Retail Management

Market Models

Customer Models

Advanced Market Response Models

Advanced Customer Choice Modelling

Data Science for Marketing Analytics

Data Science Methods

The students of Data Science courses enjoy the DataCamp for the Classroom initiative (

Since 2007, Jaap Wieringa is consistenly listed in the top 5 of best lecturers of the faculty of Economics and Business (sometimes even twice). He won the 'Best Teacher of the year' award of the Faculty of Economics and Business in 2009 and 2010. He won the web-prize of the 'Best Teacher of the University of Groningen' in 2011. He was selected as a top-speaker by NIMA (Dutch Marketing Association) in 2010, see also here.

Last modified:05 February 2018 11.17 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)