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About usHow to find usprof. dr. J.E. (Jaap) Wieringa

prof. dr. J.E. Wieringa

Full professor of Research Methods in Business
prof. dr. J.E. Wieringa
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)

Jaap Wieringa is Professor of Research Methods in Business at the department of Marketing. He has a MSc. in Econometrics (1994), and a PhD in Economics (1999) from the University of Groningen. During the years 1998-2000 he was employed as a senior consultant at the Institute for Business and Industrial Statistics (IBIS UvA BV), a consultancy firm embedded within the University of Amsterdam. For this company, he was involved in the implementation and training of quantitative quality improvement programs (mainly Statistical Process Control and Six Sigma) at, amongst others, DAF Trucks (a Paccar company), General Electric, Sarah Lee|DE, Hollandse Signaal Apparaten. On January 1st , 2001, he joined the department of Marketing at the University of Groningen. He has supervised four PhD theses as a co-promotor, two as a promotor and is currently supervising two PhD students.

He is listed in the top 5 of best lecturers of the faculty of Economics and Business in 2007/2008 (twice), 2008/2009 (twice), 2009/2010 (twice), 2010/2011 (twice), 2011/2012 (twice), 2012/2013, and 2013/2014. He won the 'Best Teacher of the year' award of the Faculty of Economics and Business in 2009 and 2010. He won the web-prize of the 'Best Teacher of the University of Groningen' in 2011. He was selected as a top-speaker by NIMA (Dutch Marketing Association) in 2010, see also here.

His work in the field of industrial statistics has been published in, amongst others, the Journal of Chemometrics and Quality and Reliability Engineering International. He is co-author of a Dutch book on the Six Sigma quality program. His publications in marketing include articles in Journal of Marketing, Journal of Marketing Research, International Journal of Research in Marketing, Journal of Product Innovation Management, Marketing Letters, Health Economics, Journal of Service Research, Technological Forecasting and Sociological Change and International Journal of Forecasting. The main focus of his current research is on Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Marketing Analytics and Statistical Quality Control.  

Curriculum Vitae

A detailed CV can be downloaded here.

Last modified:24 June 2018 8.40 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)