prof. dr. J.E. (Jaap) Wieringa
Full professor of Research Methods in Business
Contact:
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)
E-mail:
Research
Research units:
Postal address:
United Kingdom
Publications
The Future of Marketing Modeling
Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Machine Learning and Big Data
Kübler, R. V., Wieringa, J. E. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham, Switserland: Springer, p. 631-670 40 p. (International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Diffusion and Adoption Models
Leeflang, P. S. H. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 299-334 36 p. ( International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Advanced Methods for Modelling Markets (AMMM)
Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 3-30 28 p. (International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
A matter of perspective: Design newness and its performance effects
Talke, K., Mueller, S. & Wieringa, J. E., Jun-2017, In : International Journal of Research in Marketing. 34, 2, p. 399-413 15 p.Research output: Contribution to journal › Article › Academic › peer-review
ID: 168667