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Practical matters How to find us prof. dr. J.E. (Jaap) Wieringa

Publications

Consumers’ privacy calculus: The PRICAL index development and validation

Creating Value with Data Analytics in Marketing: Mastering Data Science

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

The market for privacy: Understanding how consumers trade off privacy practices

Data analytics in a privacy-concerned world

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

The Role of Marketing in Digital Business Platforms

Advanced Methods for Modeling Markets

Advanced Methods for Modelling Markets (AMMM)

A matter of perspective: Design newness and its performance effects

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Press/media

Genomineerden MOAwards 2021 bekend

Genomineerden MOAwards 2021 bekend