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Practical matters How to find us prof. dr. J.E. (Jaap) Wieringa

prof. dr. J.E. (Jaap) Wieringa

Full professor of Research Methods in Business

prof. dr. J.E. (Jaap) Wieringa

Faculty of Economics and Business

Telephone:

+31 50 36 37093 (Direct number)

+31 50 36 33686 (Secretary)

E-mail:

j.e.wieringa rug.nl

ORCID Research Portal

Publications

Consumers’ privacy calculus: The PRICAL index development and validation

Beke, F. T. , Eggers, F. , Verhoef, P. C. & Wieringa, J. E. , Mar-2022 , In: International Journal of Research in Marketing. 39 , 1 , p. 20-41 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Creating Value with Data Analytics in Marketing: Mastering Data Science

Verhoef, P. C. , Kooge, E. , Walk, N. & Wieringa, J. , 2022 , Routledge, Taylor and Francis group . 336 p.

Research output: Book/Report › Book › Academic

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Peng, C. , van Doorn, J. , Eggers, F. & Wieringa, J. E. , Oct-2022 , In: International Journal of Information Management. 66 , 11 p. , 102533.

Research output: Contribution to journal › Article › Academic › peer-review

The market for privacy: Understanding how consumers trade off privacy practices

Eggers, F. , Beke, F. T. , Verhoef, P. C. & Wieringa, J. E. , Nov-2022 , (Accepted/In press) In: Journal of Interactive Marketing.

Research output: Contribution to journal › Article › Academic › peer-review

Data analytics in a privacy-concerned world

Wieringa, J. , Kannan, P. K. , Ma, X. , Reutterer, T. , Risselada, H. & Skiera, B. , Jan-2021 , In: Journal of Business Research. 122 , p. 915-925 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Broekhuizen, T. , Broekhuis, M. , Gijsenberg, M. & Wieringa, J. , Jan-2021 , In: Journal of Business Research. 122 , p. 847-852 6 p.

Research output: Contribution to journal › Editorial › Academic

The Role of Marketing in Digital Business Platforms

Rangaswamy, A. , Moch, N. , Felten, C. , van Bruggen, G. , Wieringa, J. E. & Wirtz, J. , Aug-2020 , In: Journal of Interactive Marketing. 51 , p. 72-90 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Advanced Methods for Modeling Markets

Leeflang, P. (ed.) , Wieringa, J. E. (ed.) , Bijmolt, T. H. A. (ed.) & Pauwels, K. H. (ed.) , Apr-2017 , Springer . 733 p. (International Series in Quantitative Marketing)

Research output: Book/Report › Book › Academic

Advanced Methods for Modelling Markets (AMMM)

Leeflang, P. S. H. , Wieringa, J. E. , Bijmolt, T. H. A. & Pauwels, K. H. , 2017 , Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer , p. 3-30 28 p. (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

A matter of perspective: Design newness and its performance effects

Talke, K. , Mueller, S. & Wieringa, J. E. , Jun-2017 , In: International Journal of Research in Marketing. 34 , 2 , p. 399-413 15 p.

Research output: Contribution to journal › Article › Academic › peer-review

All (64) publications

Press/media

Genomineerden MOAwards 2021 bekend

Jakob Wieringa

15/04/2021

Press/Media: Expert Comment › Popular

Genomineerden MOAwards 2021 bekend

Jakob Wieringa

08/04/2021

Press/Media: Public Engagement Activities › Popular

All (2) press/media

View full research profile

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