prof. dr. J.E. (Jaap) Wieringa

Full professor of Research Methods in Business

prof. dr. J.E. (Jaap) Wieringa
Telephone:
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)
E-mail:
j.e.wieringa rug.nl

Research

Postal address:
United Kingdom
Publications
  1. The Role of Marketing in Digital Business Platforms

    Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E. & Wirtz, J., Aug-2020, In : Journal of Interactive Marketing. 51, p. 72-90 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Data analytics in a privacy-concerned world

    Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2020, (Accepted/In press) In : Journal of Business Research.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. The Future of Marketing Modeling

    Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  4. Machine Learning and Big Data

    Kübler, R. V., Wieringa, J. E. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham, Switserland: Springer, p. 631-670 40 p. (International Series in Quantitative Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

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