prof. dr. J.E. (Jaap) Wieringa

Full professor of Research Methods in Business

Faculty of Economics and Business

Telephone:

+31 50 36 37093 (Direct number)

+31 50 36 33686 (Secretary)

E-mail:

j.e.wieringa rug.nl

ORCID Research Portal

Publications

The combined effect of regulators’ and retailers’ actions to stimulate consumer participation in retail energy markets

Huisman, H., de Haan, E., Mulder, M. & Wieringa, J., Jan-2024, In: Energy Policy. 184, 18 p., 113890.

Research output: Contribution to journal › Article › Academic › peer-review

Unstructured data research in business: Toward a structured approach

de Haan, E., Padigar, M., El Kihal, S., Kübler, R. & Wieringa, J. E., Apr-2024, In: Journal of Business Research. 177, 12 p., 114655.

Research output: Contribution to journal › Article › Academic › peer-review

Where's Waldo? A framework for quantifying the privacy-utility trade-off in marketing applications

Ponte, G. R., Wieringa, J. E., Boot, T. & Verhoef, P. C., Sept-2024, In: International Journal of Research in Marketing. 41, 3, p. 529-546 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

The market for privacy: Understanding how consumers trade off privacy practices

Eggers, F., Beke, F. T., Verhoef, P. C. & Wieringa, J. E., Nov-2023, In: Journal of Interactive Marketing. 58, 4, p. 341-360 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Timing customer reactivation initiatives

Holtrop, N. & Wieringa, J. E., Sept-2023, In: International Journal of Research in Marketing. 40, 3, p. 570-589 20 p.

Research output: Contribution to journal › Article › Academic › peer-review

Consumers’ privacy calculus: The PRICAL index development and validation

Beke, F. T., Eggers, F., Verhoef, P. C. & Wieringa, J. E., Mar-2022, In: International Journal of Research in Marketing. 39, 1, p. 20-41 22 p.

Research output: Contribution to journal › Article › Academic › peer-review

Creating Value with Data Analytics in Marketing: Mastering Data Science

Verhoef, P. C., Kooge, E., Walk, N. & Wieringa, J., 2022, Routledge, Taylor and Francis group. 336 p.

Research output: Book/Report › Book › Academic

The effect of required warmth on consumer acceptance of artificial intelligence in service: The moderating role of AI-human collaboration

Peng, C., van Doorn, J., Eggers, F. & Wieringa, J. E., Oct-2022, In: International Journal of Information Management. 66, 11 p., 102533.

Research output: Contribution to journal › Article › Academic › peer-review

Acquiring customers through online marketplaces? The effect of marketplace sales on sales in a retailer's own channels

Maier, E. & Wieringa, J., Jun-2021, In: International Journal of Research in Marketing. 38, 2, p. 311-328 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Corrigendum to ‘The Role of Marketing in Digital Business Platforms’ [Journal of Interactive Marketing 51 (2020) p. 72–90] (Journal of Interactive Marketing (2020) 51 (72–90), (S1094996820300876), (10.1016/j.intmar.2020.04.006))

Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E. & Wirtz, J., Feb-2021, In: Journal of Interactive Marketing. 53, p. 129 1 p.

Research output: Contribution to journal › Erratum

All (70) publications

Press/media

‘Ons vakgebied moet mee in de dataficatie van de wereld’

Wieringa, J.

21/11/2024

Press/Media: Expert Comment › Popular

Genomineerden MOAwards 2021 bekend

Wieringa, J.

15/04/2021

Press/Media: Expert Comment › Popular

Genomineerden MOAwards 2021 bekend

Wieringa, J.

08/04/2021

Press/Media: Public Engagement Activities › Popular

All (3) press/media

View full research profile