prof. dr. J.E. (Jaap) Wieringa

Wieringa, J. , Kannan, P. K. , Ma, X., Reutterer, T., Risselada, H. & Skiera, B., Jan-2021 , In : Journal of Business Research. 122 , p. 915-925 11 p.

Research output: Contribution to journal › Article › Academic › peer-review

Broekhuizen, T. , Broekhuis, M., Gijsenberg, M. & Wieringa, J. , Jan-2021 , In : Journal of Business Research. 122 , p. 847-852 6 p.

Research output: Contribution to journal › Editorial › Academic

Rangaswamy, A., Moch, N., Felten, C., van Bruggen, G., Wieringa, J. E. & Wirtz, J., Aug-2020 , In : Journal of Interactive Marketing. 51 , p. 72-90 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Talke, K., Mueller, S. & Wieringa, J. E. , Jun-2017 , In : International Journal of Research in Marketing. 34 , 2 , p. 399-413 15 p.

Research output: Contribution to journal › Article › Academic › peer-review

Leeflang, P. (ed.) , Wieringa, J. E. (ed.) , Bijmolt, T. H. A. (ed.) & Pauwels, K. H. (ed.), Apr-2017 , Springer . 733 p. (International Series in Quantitative Marketing)

Research output: Book/Report › Book › Academic

Leeflang, P. S. H. , Wieringa, J. E. , Bijmolt, T. H. A. & Pauwels, K. H., 2017 , Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer , p. 3-30 28 p. (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Leeflang, P. S. H. & Wieringa, J. E. , 2017 , Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer , p. 299-334 36 p. ( International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Kübler, R. V., Wieringa, J. E. & Pauwels, K. H., 2017 , Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham, Switserland: Springer , p. 631-670 40 p. (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review

Holtrop, N., Wieringa, J. , Gijsenberg, M. & Verhoef, P. C. , Mar-2017 , In : International Journal of Research in Marketing. 34 , 1 , p. 154-172 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Pauwels, K. H., Leeflang, P. S. H. , Bijmolt, T. H. A. & Wieringa, J. E. , 2017 , Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer , p. 671-683 13 p. (International Series in Quantitative Marketing).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review