prof. dr. J.E. (Jaap) Wieringa
Full professor of Research Methods in Business
Telephone:
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)
E-mail:
j.e.wieringa rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
Introduction to the special issue – Digital business models: A multi-disciplinary and multi-stakeholder perspective
Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., 22-May-2020, In : Journal of Business Research.Research output: Contribution to journal › Article › Academic › peer-review
Data analytics in a privacy-concerned world
Wieringa, J., Kannan, P. K., Ma, X., Reutterer, T., Risselada, H. & Skiera, B., 2020, (Accepted/In press) In : Journal of Business Research.Research output: Contribution to journal › Article › Academic › peer-review
The Future of Marketing Modeling
Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Machine Learning and Big Data
Kübler, R. V., Wieringa, J. E. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham, Switserland: Springer, p. 631-670 40 p. (International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
Diffusion and Adoption Models
Leeflang, P. S. H. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 299-334 36 p. ( International Series in Quantitative Marketing).Research output: Chapter in Book/Report/Conference proceeding › Chapter › Academic › peer-review
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