prof. dr. J.E. (Jaap) Wieringa

Full professor of Research Methods in Business

prof. dr. J.E. (Jaap) Wieringa
Contact:
+31 50 36 37093 (Direct number)
+31 50 36 33686 (Secretary)
E-mail:

Research

Postal address:
United Kingdom
Publications
  1. The Future of Marketing Modeling

    Pauwels, K. H., Leeflang, P. S. H., Bijmolt, T. H. A. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 671-683 13 p. (International Series in Quantitative Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  2. Machine Learning and Big Data

    Kübler, R. V., Wieringa, J. E. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham, Switserland: Springer, p. 631-670 40 p. (International Series in Quantitative Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  3. Diffusion and Adoption Models

    Leeflang, P. S. H. & Wieringa, J. E., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 299-334 36 p. ( International Series in Quantitative Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  4. Advanced Methods for Modelling Markets (AMMM)

    Leeflang, P. S. H., Wieringa, J. E., Bijmolt, T. H. A. & Pauwels, K. H., 2017, Advanced Methods for Modeling Markets. Leeflang, P., Wieringa, J., Bijmolt, T. & Pauwels, K. (eds.). Cham: Springer, p. 3-30 28 p. (International Series in Quantitative Marketing).

    Research output: Chapter in Book/Report/Conference proceedingChapterAcademicpeer-review

  5. A matter of perspective: Design newness and its performance effects

    Talke, K., Mueller, S. & Wieringa, J. E., Jun-2017, In : International Journal of Research in Marketing. 34, 2, p. 399-413 15 p.

    Research output: Contribution to journalArticleAcademicpeer-review

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