prof. dr. M.J. (Maarten) Gijsenberg
Professor of Marketing Dynamics
Telephone:
E-mail:
m.j.gijsenberg rug.nl
Field/Discipline
Expertise
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions
Other positions
Research Director of the RUGCIC Customer Insights Center
Occasional consultancy projects
Occasional consultancy projects
| Last modified: | 18 January 2023 08.46 a.m. |