dr. ir. M.J. (Maarten) Gijsenberg

Associate Professor of Marketing

Faculty of Economics and Business

Telephone:

+31 50 36 38249

E-mail:

m.j.gijsenberg rug.nl

Research Portal

Publications

Digital platform openness: Drivers, dimensions and outcomes

Broekhuizen, T. L. J. , Emrich, O., Gijsenberg, M. J. , Broekhuis, M. , Donkers, B. & Sloot, L. M. , Jan-2021 , In : Journal of Business Research. 122 , p. 902-914 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Broekhuizen, T. , Broekhuis, M., Gijsenberg, M. & Wieringa, J. , Jan-2021 , In : Journal of Business Research. 122 , p. 847-852 6 p.

Research output: Contribution to journal › Editorial › Academic

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Verbeke, W. J. M. I., Gijsenberg, M. J. , Hendriks, L. M. E., Bouma, J. T. & Teunter, L. H., 10-Jun-2020 , In : Frontiers in Psychology. 11 , 16 p. , 1311.

Research output: Contribution to journal › Article › Academic › peer-review

Advertising spending patterns and competitor impact

Gijsenberg, M. J. & Nijs, V. R., Jun-2019 , In : International Journal of Research in Marketing. 36 , 2 , p. 232-250 19 p.

Research output: Contribution to journal › Article › Academic › peer-review

Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Gijsenberg, M. J. & Verhoef, P. C. , Jul-2019 , In : Journal of Public Policy & Marketing. 38 , 3 , p. 354-371 18 p.

Research output: Contribution to journal › Article › Academic › peer-review

Advertising Timing: In-Phase of Out-of-Phase with Competitors

Gijsenberg, M. & Nijs, V. R., 2018 , Groningen: University of Groningen, SOM research school , 50 p. (SOM Research Reports; no. 2018004-MARK).

Research output: Working paper › Academic

Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Gijsenberg, M. & Verhoef, P. , 2018 , Groningen: University of Groningen, SOM research school , 65 p. (SOM Research Reports; no. 2018003-MARK).

Research output: Working paper › Academic

Can't Get No Satisfaction?

Bouma, J. , Gijsenberg, M. & Teunter, L., 2017 , Groningen: CIC . (CIC Rapport; vol. 2017-01)

Research output: Book/Report › Report › Professional

No Future Without the Past? Predicting Churn in the Face of Customer Privacy

Holtrop, N., Wieringa, J. , Gijsenberg, M. & Verhoef, P. C. , Mar-2017 , In : International Journal of Research in Marketing. 34 , 1 , p. 154-172 19 p.

Research output: Contribution to journal › Article › Academic › peer-review