dr. ir. M.J. (Maarten) Gijsenberg
Associate Professor of Marketing
Telephone:
E-mail:
m.j.gijsenberg rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend
Verbeke, W. J. M. I., Gijsenberg, M. J., Hendriks, L. M. E., Bouma, J. T. & Teunter, L. H., 10-Jun-2020, In : Frontiers in Psychology. 11, 16 p., 1311.Research output: Contribution to journal › Article › Academic › peer-review
Introduction to the special issue – Digital business models: A multi-disciplinary and multi-stakeholder perspective
Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., 22-May-2020, In : Journal of Business Research.Research output: Contribution to journal › Article › Academic › peer-review
Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., 2020, (Accepted/In press) In : Journal of Business Research. 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Advertising spending patterns and competitor impact
Gijsenberg, M. J. & Nijs, V. R., Jun-2019, In : International Journal of Research in Marketing. 36, 2, p. 232-250 19 p.Research output: Contribution to journal › Article › Academic › peer-review
Press / Media
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Center for Services Leadership Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular
Activities
Goethe Univ Frankfurt, Goethe University Frankfurt
Maarten Gijsenberg (Visiting researcher)13-Nov-2017 → 15-Nov-2017Activity: Visiting an external institution › Visiting an external academic institution › Academic
Michael Jordan: Superster
Maarten Gijsenberg (Speaker)27-Sep-2017Activity: Talk or presentation › Professional
Zpannend Zernike Wetenschapscafe
Maarten Gijsenberg (Speaker)14-Oct-2017Activity: Talk or presentation › Professional
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