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How to find us dr. ir. M.J. (Maarten) Gijsenberg

Publications

Digital platform openness: Drivers, dimensions and outcomes

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Advertising spending patterns and competitor impact

Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Advertising Timing: In-Phase of Out-of-Phase with Competitors

Moving Forward: The Role of Marketing in Fostering Public Transport Usage

Can't Get No Satisfaction?

No Future Without the Past? Predicting Churn in the Face of Customer Privacy

Riding the Waves: Revealing the Impact of Intra-Year Category Demand Cycles on Advertising and Pricing Effectiveness

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