M.J. (Maarten) Gijsenberg, Prof

Hoogleraar Marketingdynamieken

Faculteit Economie en Bedrijfskunde

Telefoon:

050 36 38249

E-mail:

m.j.gijsenberg rug.nl

Research Portal

Publicaties

Promoting product returns? The impact of at-purchase and post-purchase discounts on customers’ return behavior

Gijsenberg, M. J., Bijmolt, T. H. A. & Hirche, C. F., 21-mei-2025, (E-pub ahead of print) In: Journal of Retailing.

Onderzoeksoutput › › peer review

Consistency and commonality in advertising content: Helping or Hurting?

Becker, M. & Gijsenberg, M. J., mrt.-2023, In: International Journal of Research in Marketing. 40, 1, blz. 128-145 18 blz.

Onderzoeksoutput › › peer review

The cold-start problem in nascent AI strategy: Kickstarting data network effects

Vomberg, A., Schauerte, N., Krakowski, S., Ingram Bogusz, C., Gijsenberg, M. J. & Bleier, A., nov.-2023, In: Journal of Business Research. 168, 10 blz., 114236.

Onderzoeksoutput › › peer review

When Offline Stores Reduce Online Returns

Hirche, C. F., Bijmolt, T. H. A. & Gijsenberg, M. J., 27-jun.-2022, In: Sustainability. 14, 13, 26 blz., 7829.

Onderzoeksoutput › › peer review

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 58 blz. (SOM Research Reports; vol. 2021012-MARK).

Onderzoeksoutput: Working paper ›

Digital platform openness: Drivers, dimensions and outcomes

Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., jan.-2021, In: Journal of Business Research. 122, blz. 902-914 13 blz.

Onderzoeksoutput › › peer review

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Broekhuizen, T., Broekhuis, M., Gijsenberg, M. & Wieringa, J., jan.-2021, In: Journal of Business Research. 122, blz. 847-852 6 blz.

Onderzoeksoutput: Editorial ›

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

Hirche, C., Gijsenberg, M. & Bijmolt, T., 2021, Groningen: University of Groningen, SOM research school, 51 blz. (SOM Research Reports; vol. 2021011-MARK).

Onderzoeksoutput: Working paper ›

When Offline Stores Reduce Online Returns

Hirche, C., Bijmolt, T. & Gijsenberg, M., 2021, Groningen: University of Groningen, SOM research school, 45 blz. (SOM Research Reports; vol. 2021010-MARK).

Onderzoeksoutput: Working paper ›

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Verbeke, W. J. M. I., Gijsenberg, M. J., Hendriks, L. M. E., Bouma, J. T. & Teunter, L. H., 10-jun.-2020, In: Frontiers in Psychology. 11, 16 blz., 1311.

Onderzoeksoutput › › peer review