dr. ir. M.J. (Maarten) Gijsenberg
Associate Professor of Marketing
Telephone:
E-mail:
m.j.gijsenberg rug.nl
Research
Research units:
Postal address:
United Kingdom
Publications
Digital platform openness: Drivers, dimensions and outcomes
Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., 15-Jul-2019, In : Journal of Business Research. 13 p.Research output: Contribution to journal › Article › Academic › peer-review
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.Research output: Contribution to journal › Article › Academic › peer-review
Advertising spending patterns and competitor impact
Gijsenberg, M. J. & Nijs, V. R., Jun-2019, In : International Journal of Research in Marketing. 36, 2, p. 232-250 19 p.Research output: Contribution to journal › Article › Academic › peer-review
Advertising Timing: In-Phase of Out-of-Phase with Competitors
Gijsenberg, M. & Nijs, V. R., 2018, Groningen: University of Groningen, SOM research school, 50 p. (SOM Research Reports; no. 2018004-MARK).Research output: Working paper › Academic
Moving Forward: The Role of Marketing in Fostering Public Transport Usage
Gijsenberg, M. & Verhoef, P., 2018, Groningen: University of Groningen, SOM research school, 65 p. (SOM Research Reports; no. 2018003-MARK).Research output: Working paper › Academic
Press / Media
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Center for Services Leadership Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular
What You Need to Know on the Impact of Service Crises on Customers’ Quality Judgements - Customer Think Blog
01/11/2015
1 Media contribution
Press/Media: Research › Popular
Activities
Goethe Univ Frankfurt, Goethe University Frankfurt
Maarten Gijsenberg (Visiting researcher)13-Nov-2017 → 15-Nov-2017Activity: Visiting an external institution › Visiting an external academic institution › Academic
Michael Jordan: Superster
Maarten Gijsenberg (Speaker)27-Sep-2017Activity: Talk or presentation › Professional
Zpannend Zernike Wetenschapscafe
Maarten Gijsenberg (Speaker)14-Oct-2017Activity: Talk or presentation › Professional
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