dr. ir. M.J. (Maarten) Gijsenberg

Associate Professor of Marketing

Faculty of Economics and Business

Telephone:

+31 50 36 38249

E-mail:

m.j.gijsenberg rug.nl

Research Portal

Publications

Asking Less, Getting More? The Influence of Fixed-Fee and Threshold-Based Free Shipping on Online Orders and Returns

Hirche, C. , Gijsenberg, M. & Bijmolt, T. , 2021 , Groningen: University of Groningen, SOM research school , 58 p. (SOM Research Reports; vol. 2021012-MARK).

Research output: Working paper › Academic

Digital platform openness: Drivers, dimensions and outcomes

Broekhuizen, T. L. J. , Emrich, O. , Gijsenberg, M. J. , Broekhuis, M. , Donkers, B. & Sloot, L. M. , Jan-2021 , In: Journal of Business Research. 122 , p. 902-914 13 p.

Research output: Contribution to journal › Article › Academic › peer-review

Introduction to the special issue - Digital business models: A multi-disciplinary and multi-stakeholder perspective

Broekhuizen, T. , Broekhuis, M. , Gijsenberg, M. & Wieringa, J. , Jan-2021 , In: Journal of Business Research. 122 , p. 847-852 6 p.

Research output: Contribution to journal › Editorial › Academic

Promoting Product Returns: Effects of Price Reductions on Customer Return Behavior

Hirche, C. , Gijsenberg, M. & Bijmolt, T. , 2021 , Groningen: University of Groningen, SOM research school , 51 p. (SOM Research Reports; vol. 2021011-MARK).

Research output: Working paper › Academic

When Offline Stores Reduce Online Returns

Hirche, C. , Bijmolt, T. & Gijsenberg, M. , 2021 , Groningen: University of Groningen, SOM research school , 45 p. (SOM Research Reports; vol. 2021010-MARK).

Research output: Working paper › Academic

Highly Recommended? How Relation-Specific Attachment Styles Bias Customers Willingness to Recommend

Verbeke, W. J. M. I. , Gijsenberg, M. J. , Hendriks, L. M. E. , Bouma, J. T. & Teunter, L. H. , 10-Jun-2020 , In: Frontiers in Psychology. 11 , 16 p. , 1311.

Research output: Contribution to journal › Article › Academic › peer-review