dr. ir. M.J. (Maarten) Gijsenberg

Associate Professor of Marketing

dr. ir. M.J. (Maarten) Gijsenberg
E-mail:
m.j.gijsenberg rug.nl

Research

Research units:

Postal address:
United Kingdom
Publications
  1. Digital platform openness: Drivers, dimensions and outcomes

    Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B. & Sloot, L. M., 15-Jul-2019, In : Journal of Business Research. 13 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  2. Moving Forward: The Role of Marketing in Fostering Public Transport Usage

    Gijsenberg, M. J. & Verhoef, P. C., Jul-2019, In : Journal of Public Policy & Marketing. 38, 3, p. 354-371 18 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  3. Advertising spending patterns and competitor impact

    Gijsenberg, M. J. & Nijs, V. R., Jun-2019, In : International Journal of Research in Marketing. 36, 2, p. 232-250 19 p.

    Research output: Contribution to journalArticleAcademicpeer-review

  4. Advertising Timing: In-Phase of Out-of-Phase with Competitors

    Gijsenberg, M. & Nijs, V. R., 2018, Groningen: University of Groningen, SOM research school, 50 p. (SOM Research Reports; no. 2018004-MARK).

    Research output: Working paperAcademic

  5. Moving Forward: The Role of Marketing in Fostering Public Transport Usage

    Gijsenberg, M. & Verhoef, P., 2018, Groningen: University of Groningen, SOM research school, 65 p. (SOM Research Reports; no. 2018003-MARK).

    Research output: Working paperAcademic

View all (33) »

Activities
  1. Goethe Univ Frankfurt, Goethe University Frankfurt

    Maarten Gijsenberg (Visiting researcher)
    13-Nov-201715-Nov-2017

    Activity: Visiting an external institutionVisiting an external academic institutionAcademic

  2. Michael Jordan: Superster

    Maarten Gijsenberg (Speaker)
    27-Sep-2017

    Activity: Talk or presentationProfessional

  3. Zpannend Zernike Wetenschapscafe

    Maarten Gijsenberg (Speaker)
    14-Oct-2017

    Activity: Talk or presentationProfessional

View all (43) »

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