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About usHow to find usdr. J.A. (Liane) Voerman

dr. J.A. (Liane) Voerman

Program Director BSc Business Administration and Senior Lecturer
dr. J.A. (Liane) Voerman
Telephone:
+31 50 36 37065 (secretary's office Marketing)
+31 50 36 33679 /050 3637 529 (secretary's office BSc BA)
E-mail:
j.a.voerman rug.nl

Field/Discipline

Expertise

Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. 

Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)

Other positions

Research coordinator Flexibele Academische Master Traject (Higher Executive teaching), Academische Opleidingen Groningen (AOG)
Lecturer several programs at Academische Opleidingen Groningen (AOG) (Executive teaching)
Supervisory Board member VluchtelingenWerk Noord Nederland (Dutch Council for refugees, Northern part of the Netherlands)
Last modified:01 November 2019 07.40 a.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Job title:
Program Director BSc Business Administration and Senior Lecturer
Room:
5411-310
Working hours:
Mo, Tu, Fr 09:00-17:00 and We, Th 09:00-14:30
Telephone:
+31 50 36 37065 (secretary's office Marketing)
+31 50 36 33679 /050 3637 529 (secretary's office BSc BA)