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About us How to find us dr. J.A. (Liane) Voerman

dr. J.A. Voerman

Program Director BSc Business Administration and Senior Lecturer
dr. J.A. Voerman
Telephone:
+31 50 36 37065 (secretary's office Marketing)
+31 50 36 33679 /050 3637 529 (secretary's office BSc BA)
E-mail:
j.a.voerman rug.nl

I studied Business Economics at the University of Groningen from 1990 till 1995. In the course of my study, I became especially interested in marketing and marketing research. I started working at the Department of Marketing at the Faculty of Economics and Business as a PhD student, back in 1996. My PhD focused on the international strategic behavior of smaller firms, under supervision of Professor Michel Wedel and Professor Peter Zwart. After that, I became a lecturer and, some years later, the program coordinator of the MSc Marketing. Today, I am an experienced lecturer, holding both the UTQ and STQ, and combine this with being the program director of the BSc Bedrijfskunde (Business Administration). I still try to teach, as I do love teaching. Right now, I teach the bachelor course International Marketing, and the master course Retail Marketing. Besides, I supervise master thesis students on the topic of e-WOM and online consumer reviews. As the program director of the BSc Bedrijfskunde, I try to make sure the quality of the BSc Bedrijfskunde and the courses remains high, and that the content is relevant for the business field. My goal as a teacher is to teach students both the theoretical background of marketing issues and how to apply them in practical situations. In this, a proper academic attitude and academic skills are necessary. More importantly, I try to communicate the relevance and fun of marketing and marketing research to my students.

Other functions:

Member Supervisory Board (Raad van Toezicht) VluchtelingenWerk (Dutch Council for Refugees) Noord-Nederland, Member Advisory Board Executive MBA (UGBS), Research DirectorMaster of General Management at the Academy of Management (higher executive teaching), module teacher Academy of Management.

Last modified:31 January 2018 4.18 p.m.

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building

Job title:
Program Director BSc Business Administration and Senior Lecturer
Room:
5411-310
Working hours:
Mo, Tu, Fr 09:00-17:00 and We, Th 09:00-14:30
Telephone:
+31 50 36 37065 (secretary's office Marketing)
+31 50 36 33679 /050 3637 529 (secretary's office BSc BA)