Staff members with discipline Marketing
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding... read more
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Function
Assistant Professor
Field / Discipline
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
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Function
Lecturer
Field / Discipline
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
Qualitative research methods
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Function
Associate Professor
Field / Discipline
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Function
Full Professor, Chairman of the department
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
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Function
Associate Professor (with Ius Promovendi)
Field / Discipline
- Influencer marketing
- Machine learning & deep learning
- Machine learning & deep learning
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Function
Junior Lecturer, Department of Marketing
Field / Discipline
International marketing and communications. International student recruitment. Social media. KPI analysis.
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Function
Senior Marketing Advisor (International programmes)
Innovation Adoption, Value Appropriation, Digital Business Models, E-Commerce, Digital Transformation, Digital Platforms, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media &... read more
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Function
Associate Professor
- Out-of-home(OOH) advertising effectiveness
- Advertising content & context
- Advertising content & context
Events, Marketing, sales
Previous posts: International student recruitment, Marketing & Communication & Internationalisation.
Previous posts: International student recruitment, Marketing & Communication & Internationalisation.
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Function
Process supervisor & coordinator Corporate & Academic Events + Shop-manager IShop
Field / Discipline
Marketing Management, Marketing Analytics, Data Science
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Function
Lecturer Marketing
Field / Discipline
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Function
Lecturer Marketing
Field / Discipline
service technology, robotics, customer engagement, sustainability, food waste
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Function
Professor of Service Marketing
Field / Discipline
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and... read more
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and... read more
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Function
Full Professor in Consumer Behavior
Field / Discipline
Digital Marketing, Geomarketing
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions, Product returns, Responsible Marketing
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Function
Full Professor of Marketing Dynamics
Field / Discipline
Researcher in the area of sustainable behaviour change and consumer behaviour.
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Function
Field / Discipline
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, customer satisfaction, net promoter score, text mining, image mining,... read more
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Function
Associate Professor
Field / Discipline
Content | Marketing | Communications
Marketing, CRM, Churn, Customer Journeys
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
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Function
Assistant Professor
Field / Discipline
Marketing, Business Cycle, State-space Modeling
Consumer behavior, consumer well-being, retail marketing
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling,... read more
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling,... read more
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
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Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior,
Persuasion, Financial behavior
Sustainable Consumption, Consumer Psychology, (Sustainable) Marketing Management
Contact
s.kilian rug.nl
Function
Assistant Professor Sustainable Entrepreneurship
Field / Discipline
Sustainability in fashion
Consumer behavior, Consumer psychology, Consumer well-being, Persuasion
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Function
Junior Lecturer, Department of Marketing
Field / Discipline
I specialize in creating visibility and reaching the right audience through targeted, multi-channel strategies. My expertise lies in advertising and translating complex or meaningful stories into content that resonates. With a keen eye for tone and timing... read more
Modelbuilding / Marketing / Management / Competition / Promotions
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Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Social Responsibility | Sustainable Fashion | Consumer behavior | Justice and Fairness | Negotiation and bargaining
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Function
Professor of Consumer Ethics, Aletta Jacobs chair
Field / Discipline
Digital marketing, personalization, influencer marketing, privacy
Human-robot teams, huaman-robot interaction, robots in healthcare, experimental research
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
Contact
j.r.ludoph rug.nl
Function
PhD student
Field / Discipline
Hope, uncertainty, and judgment and decision making (JDM).
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Function
Assistant Professor
Field / Discipline
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Function
Online Marketing Coordinator
Field / Discipline
Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His PhD research focusses on the antecedents and consequences of belief in misinformation and conspiracy theories. Besides that, his research and... read more
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Function
PhD candidate
Field / Discipline
Data Science, Retail
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Function
Lecturer Marketing Analytics and Data Science
Field / Discipline
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.
―Strategic Brand Management
―Judgement & Decision Making: with a focus on intertemporal choice and... read more
―Strategic Brand Management
―Judgement & Decision Making: with a focus on intertemporal choice and... read more
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Function
Associate Professor of Marketing
Field / Discipline
Pricing, marketing research, quantitative/econometrics methods in marketing, choice models
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Function
Associate Professor
Field / Discipline
Nikki Numan is a PhD candidate in the Marketing Department at University of Groningen. Her research focuses on food retail, particularly how local adaptations influence business success. She primarily employs quantitative methods in her work.
Teaching, Thesis Supervision (Bachelor, Pre-Master), Exam Supervision/Administration, Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy
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Function
Junior Lecturer at the Department of Marketing
Field / Discipline
Consumers' food waste
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Function
Field / Discipline
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
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Function
Associate professor (with ius promovendi)
Field / Discipline
Environmental psychology, economic psychology, consumer behavior, social marketing
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts... read more
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts... read more
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Function
Assistant Professor
Field / Discipline
consumer behavior
Marketing analytics, digital marketing, advertising, nonprofit marketing, e-tailing
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning,... read more
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Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Field / Discipline
Her primary research interest revolves around the governance of problem-solving within interorganizational relationships (business-to-business and business-to-government). One of her scholarly focuses is the exploration of the role of requirements... read more
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Function
Assistant Professor in Marketing
Field / Discipline
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees
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Function
lecturer
Consumer Behaviour, Judgment and Decision-Making, Psychology of AI, Choice Framing
Marketing, Retailing, Sustainable Behavior, Big Data
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Function
Dean, Professor
Field / Discipline
Education leadership & management, program management.
(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey &... read more
(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey &... read more
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Function
Program Director BSc International Business and Senior Lecturer Marketing/ Research Methods
Field / Discipline
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
In-store food decision-making and health interventions to promote healthy purchases
Gig economy, Two-sided platform, User retention
Contact
lijun.wang rug.nl
Function
PhD student
Field / Discipline
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
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Function
Full professor of Research Methods in Business
Field / Discipline
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