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Staff members with discipline Marketing

Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.

Overview of all disciplines

My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding... read more
S.A.E.G. (Sumaya) Albalooshi, Dr
Contact
sumaya.albalooshi rug.nl
Function
Assistant Professor
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
dr. K.J. (Karel Jan) Alsem
Contact
k.j.alsem rug.nl
+31 50 36 33686
Function
Lecturer
Entrepreneurship
A.H. (André) Bergsma, MSc
Contact
andre.bergsma rug.nl
Function
Lecturer & Entrepreneur
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
dr. W.G. (Wim) Biemans
Contact
w.g.biemans rug.nl
+31 50 36 33834
Function
Associate Professor
prof. dr. T.H.A. (Tammo) Bijmolt
Contact
t.h.a.bijmolt rug.nl
+31 50 36 37319
Function
Full Professor, Chairman of the department
Field / Discipline
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
dr. J.W. (Jan Willem) Bolderdijk
Contact
j.w.bolderdijk rug.nl
Function
Associate Professor (with Ius Promovendi)
Field / Discipline
H.A. Bououdina, MSc
Contact
h.a.bououdina rug.nl
Function
Junior Lecturer, Department of Marketing
Field / Discipline
International marketing and communications. Student recruitment. Social media. KPI analysis.
C.J. Brennan, Dr
Contact
c.j.brennan rug.nl
Function
Marketing Advisor
Field / Discipline
Innovation Adoption, Value Appropriation, Digital Business Models,  E-Commerce, Digital Transformation, Digital Platforms, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media &... read more
dr. T.L.J. (Thijs) Broekhuizen
Contact
t.l.j.broekhuizen rug.nl
+31 50 36 33777
Function
Associate Professor
Marketing Management, Marketing Analytics, Data Science
A.K. (Anne-Linde) van Cooten, MSc
Contact
a.k.van.cooten rug.nl
Function
Lecturer Marketing
Field / Discipline
M.J.M. Dimmers, MSc
Contact
m.j.m.dimmers rug.nl
Function
Lecturer Marketing
Field / Discipline
service technology, robotics, customer engagement, sustainability, food waste 
prof. dr. J. (Jenny) van Doorn
Contact
j.van.doorn rug.nl
+31 50 36 33657
Function
Professor of Service Marketing
Field / Discipline
No picture available
Contact
j.driehuis rug.nl
Function
Field / Discipline
drs. G. (Geesje) Duursma
Contact
g.duursma rug.nl
Function
PhD student
Field / Discipline
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and...
read more
prof. dr. B.M. (Bob) Fennis
Contact
b.m.fennis rug.nl
+31 50 36 39365
Function
Full Professor in Consumer Behavior
S. (Sandy) Fidder, MSc
Contact
s.fidder rug.nl
Function
Bestuurssecretaris HR & Health
Field / Discipline
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions
M.J. (Maarten) Gijsenberg, Prof
Contact
m.j.gijsenberg rug.nl
Function
Professor of Marketing Dynamics
Field / Discipline
Researcher in the area of sustainable behaviour change and consumer behaviour.
dr. J.I.M. (Judith) de Groot
Contact
j.i.m.de.groot rug.nl
Function
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
dr. E. (Evert) de Haan
Contact
evert.de.haan rug.nl
+31 50 36 32802
Function
Associate Professor
Field / Discipline
Content | Marketing | Communications
J.H. (Hadassa) Haarman
Contact
h.haarman rug.nl
Function
Content Coordinator
Field / Discipline
Marketing, CRM, Churn, Customer Journeys
dr. R.P. (Roelof) Hars
Contact
r.p.hars rug.nl
Function
Assistant Professor
Field / Discipline
J. (Jasper) Hidding
Contact
j.j.hidding rug.nl
Function
PhD Candidate
Field / Discipline
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
J. (Jana) Holthöwer, MSc
Contact
j.holthower rug.nl
Function
Assistant Professor
Field / Discipline
Marketing, Business Cycle, Applied Econometrics, Advertising
No picture available
Contact
minxiong.huang rug.nl
Function
PhD Candidate
Field / Discipline
Consumer behavior, consumer well-being, retail marketing
I.H. (Iina) Ikonen, PhD
Contact
i.h.ikonen rug.nl
Function
Assistant Professor
Field / Discipline
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
prof. dr. ir. K. (Koert) van Ittersum
Contact
k.van.ittersum rug.nl
+31 50 36 36639
Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior, Persuasion, Financial behavior
dr. M. (Martijn) Keizer
Contact
m.keizer rug.nl
NA
Function
Assistant professor
Field / Discipline
Sustainable Consumption, Consumer Psychology, (Sustainable) Marketing Management
S.K. (Sven) Kilian, PhD
Contact
s.kilian rug.nl
Function
Assistant Professor Sustainable Entrepreneurship
Field / Discipline
Sustainability in fashion
J. (Janneke) Koster
Contact
janneke.koster rug.nl
Function
Field / Discipline
M.E. (Manon) Laning
Contact
m.e.laning rug.nl
Function
Online marketeer
Field / Discipline
Modelbuilding / Marketing / Management / Competition / Promotions
prof. dr. P.S.H. (Peter) Leeflang
Contact
p.s.h.leeflang rug.nl
+31 50 36 37065
Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Social Responsibility | Sustainable Fashion | Consumer behavior | Justice and Fairness | Negotiation and bargaining  
dr. M.C. (Marijke) Leliveld
Contact
m.c.leliveld rug.nl
+31 50 36 33226
Function
Associate Professor (with ius promovendi)
Digital marketing, personalization, influencer marketing, privacy
X. (Xia) Liu, BSc
Contact
xia.liu rug.nl
Function
PhD student
Field / Discipline
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
J.R. (Jocelyne) Ludoph, MSc
Contact
j.r.ludoph rug.nl
Function
PhD Candidate
Hope, uncertainty, and judgment and decision making (JDM).
S. (Siria Xiyueyao) Luo, Dr
Contact
x.luo rug.nl
Function
Assistant Professor
Field / Discipline
No picture available
Contact
m.lyklema rug.nl
+31 6 2511 2130
Function
Online Marketing Coordinator
Field / Discipline
Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that,... read more
V. (Valentin) Mang, MSc
Contact
v.mang rug.nl
Function
PhD candidate
Field / Discipline
Data Science, Retail
dr. A. (Alec) Minnema
Contact
a.minnema rug.nl
Function
Lecturer Marketing Analytics and Data Science
Field / Discipline
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.

Strategic Brand Management

Judgement & Decision Making: with a focus on intertemporal choice and...
read more
M. (Mehrad) Moeini Jazani, Dr
Contact
m.moeini.jazani rug.nl
Function
Associate Professor of Marketing
H. (Hakhamanesh) Nezami, MSc
Contact
h.nezami rug.nl
Function
Field / Discipline
Pricing, marketing research, quantitative/econometrics methods in marketing, choice models
dr. J.E.M. (Erjen) van Nierop
Contact
j.e.m.van.nierop rug.nl
+31 50 36 37065
Function
Associate Professor
Field / Discipline
Teaching, Thesis Supervision (Bachelor, Pre-Master), Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy
I. (Ivan) Palko, MSc
Contact
i.palko rug.nl
Function
Junior Lecturer at the Department of Marketing
Field / Discipline
Consumers' food waste, Motivations, Status Signaling
M.D.D. (Daphne) Ribbers, Dr
Contact
daphne.ribbers rug.nl
Function
Field / Discipline
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
dr. H. (Hans) Risselada
Contact
h.risselada rug.nl
+31 50 36 36288
Function
Associate professor
Field / Discipline
Environmental psychology, economic psychology, consumer behavior, social marketing

My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts...
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S.M. (Stephanie) Rizio
Contact
s.m.rizio rug.nl
Function
Assistant Professor
consumer behavior
S. (Sebastian) Sadowski
Contact
s.a.sadowski rug.nl
Function
PhD candidate
Field / Discipline
Digital marketing, advertising, marketing analytics, retailing, nonprofit marketing
E. (Edlira) Shehu, Prof
Contact
e.shehu rug.nl
Function
Field / Discipline
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning,... read more
prof. dr. L.M. (Laurens) Sloot
Contact
l.m.sloot rug.nl
+31 50 36 33686
Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
No picture available
Contact
kai.tan rug.nl
Function
PhD student
Field / Discipline
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing,  Service/Customer Excellence, Customer Delight, Service Garantees
dr. J.P.R. (Jean-Pierre) Thomassen
Contact
j.p.r.thomassen rug.nl
Function
lecturer
Field / Discipline
J.G. (Joris) de Tomasi, MSc
Contact
j.g.de.tomasi rug.nl
+31 6 3198 2375
Function
Communications Advisor| FSE Corporate Communications (FCC)
Marketing, Retailing, Sustainable Behavior, Big Data 
prof. dr. P.C. (Peter) Verhoef
Contact
p.c.verhoef rug.nl
+31 50 36 37320
Function
Dean, Professor
Field / Discipline
Customer loyalty
No picture available
Contact
s.b.a.vigier.zouhar rug.nl
Function
Field / Discipline
Education leadership & management, program management.

(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey &...
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dr. J.A. (Liane) Voerman
Contact
j.a.voerman rug.nl
+31 50 36 33458
Function
Program Director BSc International Business and Senior Lecturer Marketing
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
No picture available
Contact
w.c.de.vries rug.nl
Function
PhD Candidate
Field / Discipline
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
prof. dr. J.E. (Jaap) Wieringa
Contact
j.e.wieringa rug.nl
+31 50 36 37093
Function
Full professor of Research Methods in Business
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