Staff members with discipline Marketing
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding... read more
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sumaya.albalooshi rug.nl
Function
Assistant Professor
Field / Discipline
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
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Function
Lecturer
Field / Discipline
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
Qualitative research methods
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Function
Associate Professor
Field / Discipline
Contact
Function
Full Professor, Chairman of the department
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
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j.w.bolderdijk rug.nl
Function
Associate Professor (with Ius Promovendi)
Field / Discipline
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h.a.bououdina rug.nl
Function
Junior Lecturer, Department of Marketing
Field / Discipline
International marketing and communications. International student recruitment. Social media. KPI analysis.
Innovation Adoption, Value Appropriation, Digital Business Models, E-Commerce, Digital Transformation, Digital Platforms, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media &... read more
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Function
Associate Professor
- Out-of-home(OOH) advertising effectiveness
- Advertising content & context
- Advertising content & context
Events, Marketing, sales
Previous posts: International student recruitment, Marketing & Communication & Internationalisation.
Previous posts: International student recruitment, Marketing & Communication & Internationalisation.
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Function
Process supervisor & coordinator Corporate & Academic Events + Shop-manager IShop
Field / Discipline
Marketing Management, Marketing Analytics, Data Science
service technology, robotics, customer engagement, sustainability, food waste
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Function
Professor of Service Marketing
Field / Discipline
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and... read more
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and... read more
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Function
Full Professor in Consumer Behavior
Field / Discipline
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions
Researcher in the area of sustainable behaviour change and consumer behaviour.
Contact
j.i.m.de.groot rug.nl
Function
Field / Discipline
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
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Function
Associate Professor
Field / Discipline
Content | Marketing | Communications
Marketing, CRM, Churn, Customer Journeys
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
Marketing, Business Cycle, State-space Modeling
Consumer behavior, consumer well-being, retail marketing
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
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Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior,
Persuasion, Financial behavior
Sustainable Consumption, Consumer Psychology, (Sustainable) Marketing Management
Contact
s.kilian rug.nl
Function
Assistant Professor Sustainable Entrepreneurship
Field / Discipline
Sustainability in fashion
Consumer behavior, Consumer psychology, Consumer well-being, Persuasion
Contact
d.kwintenberg rug.nl
Function
Junior Lecturer, Department of Marketing
Field / Discipline
I specialize in creating visibility and reaching the right audience through targeted, multi-channel strategies. My expertise lies in advertising and translating complex or meaningful stories into content that resonates. With a keen eye for tone and timing... read more
Modelbuilding / Marketing / Management / Competition / Promotions
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Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Social Responsibility | Sustainable Fashion | Consumer behavior | Justice and Fairness | Negotiation and bargaining
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Function
Professor of Consumer Ethics, Aletta Jacobs chair
Field / Discipline
Digital marketing, personalization, influencer marketing, privacy
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
Contact
j.r.ludoph rug.nl
Function
PhD student
Field / Discipline
Hope, uncertainty, and judgment and decision making (JDM).
Contact
Function
Online Marketing Coordinator
Field / Discipline
Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that,... read more
Data Science, Retail
Contact
a.minnema rug.nl
Function
Lecturer Marketing Analytics and Data Science
Field / Discipline
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.
―Strategic Brand Management
―Judgement & Decision Making: with a focus on intertemporal choice and... read more
―Strategic Brand Management
―Judgement & Decision Making: with a focus on intertemporal choice and... read more
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m.moeini.jazani rug.nl
Function
Associate Professor of Marketing
Field / Discipline
Pricing, marketing research, quantitative/econometrics methods in marketing, choice models
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Function
Associate Professor
Field / Discipline
Teaching, Thesis Supervision (Bachelor, Pre-Master), Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy
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i.palko rug.nl
Function
Junior Lecturer at the Department of Marketing
Field / Discipline
Consumers' food waste
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
Contact
Function
Associate professor (with ius promovendi)
Field / Discipline
Environmental psychology, economic psychology, consumer behavior, social marketing
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts... read more
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts... read more
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s.m.rizio rug.nl
Function
Assistant Professor
Field / Discipline
consumer behavior
Digital marketing, advertising, marketing analytics, nonprofit marketing, e-tailing
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning,... read more
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Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Field / Discipline
Her primary research interest revolves around the governance of problem-solving within interorganizational relationships (business-to-business and business-to-government). One of her scholarly focuses is the exploration of the role of requirements... read more
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees
Consumer Behaviour, Psychology of AI, Judgment and Decision-making
Marketing, Retailing, Sustainable Behavior, Big Data
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Function
Dean, Professor
Field / Discipline
Education leadership & management, program management.
(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey &... read more
(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey &... read more
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Function
Program Director BSc International Business and Senior Lecturer Marketing/ Research Methods
Field / Discipline
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
In-store food decision-making and health interventions to promote healthy purchases
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
Contact
Function
Full professor of Research Methods in Business
Field / Discipline
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