Staff members with discipline Marketing
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.
+31 50 36 33686
+31 50 36 33249
Qualitative research methods
+31 50 36 33834
+31 50 36 37319
*I do not consent to the harvesting of my contact information listed here for addition to any mailing lists or databases.
+31 50 36 33777
+31 50 36 33657
+31 50 36 33741
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
+31 50 36 39365
+31 50 36 32802
+31 50 36 36639
+31 50 36 37065
+31 50 36 33226
Strategic Brand Management
Consumers Brand Behavior
Experimental Design & Data Analysis
Multivariate data analysis
+31 50 36 36288
My research interests are in economic and environmental psychology, and social marketing. My main focus is on understanding how lay beliefs shape social change. Of particular interest is how people's understanding of economic phenomena, including public policy communication, affects social sentiments, movements, and decision-making. For example, how do government health interventions affect the spread of conspiracy theories or the uptake of vaccines? How do beliefs about the economy shape attitudes towards sustainability and sustainable consumption?
+31 50 36 33686
+31 6 3198 2375
+31 50 36 37320
Supervision and coaching of master thesis students (mostly in the field of retail marketing).
Education management, program management.
+31 50 36 37529
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
In-store food decision-making and health interventions to promote healthy purchases
+31 50 36 37093