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Staff members with discipline Marketing

Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.

Overview of all disciplines

Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
dr. K.J. (Karel Jan) Alsem
Contact
k.j.alsem rug.nl
+31 50 36 33686
Function
Lecturer
Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
dr. J. (Hans) Berger
Contact
j.berger rug.nl
+31 50 36 33249
Function
Assistant professor
Field / Discipline
M. (Mehak) Bharti, Dr
Contact
m.bharti rug.nl
Function
Assistant Professor
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
dr. W.G. (Wim) Biemans
Contact
w.g.biemans rug.nl
+31 50 36 33834
Function
Associate Professor
I.M. (Ilse) Bloembergen
Contact
i.m.bloembergen rug.nl
Function
Communication- & Content Specialist
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
dr. J.W. (Jan Willem) Bolderdijk
Contact
j.w.bolderdijk rug.nl
Function
Associate Professor (with Ius Promovendi)
Field / Discipline
Innovation Adoption, Value Appropriation, Digital Business Models,  E-Commerce, Digital Transformation, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media & Influencers.
dr. T.L.J. (Thijs) Broekhuizen
Contact
t.l.j.broekhuizen rug.nl
+31 50 36 33777
Function
Associate Professor
service technology, robotics, customer engagement, sustainability, food waste 
prof. dr. J. (Jenny) van Doorn
Contact
j.van.doorn rug.nl
+31 50 36 33657
Function
Professor in Services Marketing
Field / Discipline
M. (Mihaela) Duia
Contact
m.duia rug.nl
+31 50 36 33741
Function
Field / Discipline
drs. G. (Geesje) Duursma
Contact
g.duursma rug.nl
Function
PhD student
Field / Discipline
B.G. (Basil) Englis, PhD
Contact
b.g.englis rug.nl
Function
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
prof. dr. B.M. (Bob) Fennis
Contact
b.m.fennis rug.nl
+31 50 36 39365
Function
Full Professor in Consumer Behavior
S. (Sandy) Fidder, MSc
Contact
s.fidder rug.nl
Function
Project manager Traineeship Young Professionals
Field / Discipline
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions
prof. dr. M.J. (Maarten) Gijsenberg
Contact
m.j.gijsenberg rug.nl
Function
Professor of Marketing Dynamics
Field / Discipline
Content | Marketing | Communications
J.H. (Hadassa) van de Griend
Contact
j.h.van.de.griend rug.nl
Function
Content Marketeer
Field / Discipline
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
dr. E. (Evert) de Haan
Contact
evert.de.haan rug.nl
+31 50 36 32802
Function
Assistant Professor
Field / Discipline
Marketing, CRM, Churngedrag, Klantreizen
R.P. (Roelof) Hars, MA MSc
Contact
r.p.hars rug.nl
Function
PhD Candidate
Field / Discipline
Digital Marketing, Unstructured Data, Social Media, Deep Learning, Data Science
J.P. (Jochen) Hartmann, Dr
Contact
j.p.hartmann rug.nl
Function
Assistant Professor
Customer relationship management; Customer orientation; Direct marketing.
dr. J.C. (Janny) Hoekstra
Contact
j.c.hoekstra rug.nl
+31 50 36 33651
Function
Associate Professor
Field / Discipline
Consumer behaviour in the energy sector.
H.M. (Hester) Huisman
Contact
h.m.huisman rug.nl
Function
PhD Candidate
Field / Discipline
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
prof. dr. ir. K. (Koert) van Ittersum
Contact
k.van.ittersum rug.nl
+31 50 36 36639
Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior, Persuasion, Financial behavior
dr. M. (Martijn) Keizer
Contact
m.keizer rug.nl
+31 50 36 36632
Function
Researcher and Lecturer
Field / Discipline
Modelbuilding / Marketing / Management / Competition / Promotions
prof. dr. P.S.H. (Peter) Leeflang
Contact
p.s.h.leeflang rug.nl
+31 50 36 37065
Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining  
dr. M.C. (Marijke) Leliveld
Contact
m.c.leliveld rug.nl
+31 50 36 33226
Function
Associate Professor
Progamme management, executive education, marketing, consumer behavior
M. (Marit) Luiting-Drijfhout, PhD
Contact
m.drijfhout rug.nl
Function
Programme Manager University of Groningen Business School
Field / Discipline
H. (Hakhamanesh) Nezami, MSc
Contact
h.nezami rug.nl
Function
Field / Discipline
Project management in career preparation

Past: study advice and research
M. (Marjolijn) Onrust
Contact
m.onrust rug.nl
+31 50 36 39779
Function
Project Leader Career Services FSE
Field / Discipline
Marketing Strategy, Innovation, Artificial Intelligence, Digital Transformation, Intangible Assets, Marketing-finance Interface
M.R. (Manjunath) Padigar, PhD
Contact
m.r.padigar rug.nl
Function
Field / Discipline
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
dr. H. (Hans) Risselada
Contact
h.risselada rug.nl
+31 50 36 36288
Function
Assistant professor
Field / Discipline
Environmental psychology, economic psychology, consumer marketing, sustainable behaviour

My research interests and teaching portfolio are in economic psychology, social marketing, and public policy/communication, with particular reference to beliefs, social cognition, and consumer behavior. I am especially interested in the psychological underpinnings of broader macro-level phenomena, which can influence not only consumer behaviour but also business/government perspectives.

My current research is focused on how communication strategies, signals, and beliefs affect broader social sentiments and movements. For example, how do government interventions affect the spread of conspiracy theories? How do beliefs about the economy shape attitudes towards sustainability? What are the implications on consumer behaviour?
S.M. (Stephanie) Rizio
Contact
s.m.rizio rug.nl
Function
consumer behavior
S. (Sebastian) Sadowski
Contact
s.a.sadowski rug.nl
Function
PhD candidate
Field / Discipline
J.T.H. (Richard) Sanders, MSc
Contact
j.t.h.sanders rug.nl
Function
Marketing Officer
Field / Discipline
drs. F. (Froukje) Schaaf
Contact
f.schaaf rug.nl
Function
University Lecturer Marketing
Field / Discipline
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation.
prof. dr. L.M. (Laurens) Sloot
Contact
l.m.sloot rug.nl
+31 50 36 33686
Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
J.G. (Joris) de Tomasi, MSc
Contact
j.g.de.tomasi rug.nl
Function
Communications Officer, Web coordinator
Marketing, Retailing, Sustainable Behavior, Big Data 
prof. dr. P.C. (Peter) Verhoef
Contact
p.c.verhoef rug.nl
+31 50 36 37320
Function
Dean, Professor
Field / Discipline
Marketing management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (especially qualitative research and quantitative survey & experimental research).
Supervision and coaching of master thesis students (mostly in the field of retail marketing).
Education management, program management.
dr. J.A. (Liane) Voerman
Contact
j.a.voerman rug.nl
+31 50 36 33679 /050 3637 529
Function
Program Director BSc Business Administration and Senior Lecturer
Field / Discipline
Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
prof. dr. A.E. (Arnd) Vomberg
Contact
a.e.vomberg rug.nl
Function
Associate professor
Marketing | Grocery Retailing | Entrepreneurship in Retailing 
T.J.P. (Tom) Wielheesen, MSc
Contact
t.j.p.wielheesen rug.nl
Function
PhD Candidate
Field / Discipline
dr. A.T. (Antine) Zijlstra
Contact
a.t.zijlstra rug.nl
Function
Lecturer Arts Marketing
Field / Discipline
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