Staff members with discipline Marketing
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior.
Contact
sumaya.albalooshi rug.nl
Function
Assistant Professor
Field / Discipline
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
Contact
Function
Lecturer
Field / Discipline
Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Contact
Function
Assistant professor
Contact
andre.bergsma rug.nl
Function
Lecturer
Field / Discipline
Contact
m.bharti rug.nl
Function
Assistant Professor
Field / Discipline
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
Qualitative research methods
Contact
Function
Associate Professor
Field / Discipline
Contact
Function
Full Professor, Chairman of the department
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
Contact
j.w.bolderdijk rug.nl
Function
Associate Professor (with Ius Promovendi)
Field / Discipline
International student recruitment. Social media. KPI analysis.
*I do not consent to the harvesting of my contact information listed here for addition to any mailing lists or databases.
*I do not consent to the harvesting of my contact information listed here for addition to any mailing lists or databases.
Innovation Adoption, Value Appropriation, Digital Business Models,
E-Commerce, Digital Transformation, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media & Influencers.
Contact
Function
Associate Professor
service technology, robotics, customer engagement, sustainability, food waste
Contact
Function
Professor in Services Marketing
Field / Discipline
Contact
b.g.englis rug.nl
Function
Field / Discipline
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Contact
Function
Full Professor in Consumer Behavior
Field / Discipline
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions
Content | Marketing | Communications
Researcher in the area of sustainable behaviour change and consumer behaviour.
Contact
j.i.m.de.groot rug.nl
Function
Field / Discipline
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
Contact
Function
Associate Professor
Field / Discipline
Marketing, CRM, Churngedrag, Klantreizen
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
Consumer behaviour in the energy sector.
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
Contact
Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior,
Persuasion, Financial behavior
Sustainability in fashion
Modelbuilding / Marketing / Management / Competition / Promotions
Contact
Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining
Contact
Function
Associate Professor (with ius promovendi)
Field / Discipline
Contact
freya.liemburg rug.nl
Function
Managing Director Customer Insights Center & lecturer & entrepreneurship
Field / Discipline
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
Contact
j.r.ludoph rug.nl
Function
PhD Candidate
Field / Discipline
Valentin Mang is a PhD candidate at the Department of Marketing and the Department Social Psychology. His current research focusses on misinformation in consumer contexts. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social and consumer psychology.
Consumer Psychology
with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.
Strategic Brand Management
Consumers Brand Behavior
Experimental Design & Data Analysis
Strategic Brand Management
Consumers Brand Behavior
Experimental Design & Data Analysis
Contact
m.moeini.jazani rug.nl
Function
Associate Professor of Marketing
Field / Discipline
Consumer well-being with a special focus on the use of in-store nudges related to consumer purchasing behavior and retailing
Consumer psychology
Experimental research
Multivariate data analysis
Consumer psychology
Experimental research
Multivariate data analysis
Marketing Strategy, Innovation, Artificial Intelligence, Digital Transformation, Intangible Assets, Marketing-finance Interface
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
Contact
Function
Associate professor
Field / Discipline
Environmental psychology, economic psychology, consumer marketing, sustainable behaviour
My research interests are in economic and environmental psychology, and social marketing. My main focus is on understanding how lay beliefs shape social change. Of particular interest is how people's understanding of economic phenomena, including public policy communication, affects social sentiments, movements, and decision-making. For example, how do government health interventions affect the spread of conspiracy theories or the uptake of vaccines? How do beliefs about the economy shape attitudes towards sustainability and sustainable consumption?
My research interests are in economic and environmental psychology, and social marketing. My main focus is on understanding how lay beliefs shape social change. Of particular interest is how people's understanding of economic phenomena, including public policy communication, affects social sentiments, movements, and decision-making. For example, how do government health interventions affect the spread of conspiracy theories or the uptake of vaccines? How do beliefs about the economy shape attitudes towards sustainability and sustainable consumption?
Contact
s.m.rizio rug.nl
Function
Field / Discipline
consumer behavior
Digital marketing, advertising, marketing analytics, retailing, nonprofit marketing
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation.
Contact
Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Field / Discipline
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees
Contact
Function
Communications Officer, Web coordinator
Field / Discipline
Marketing, Retailing, Sustainable Behavior, Big Data
Contact
Function
Dean, Professor
Field / Discipline
Marketing management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (especially qualitative research and quantitative survey & experimental research).
Supervision and coaching of master thesis students (mostly in the field of retail marketing).
Education management, program management.
Supervision and coaching of master thesis students (mostly in the field of retail marketing).
Education management, program management.
Contact
Function
Program Director BSc Business Administration and Senior Lecturer Marketing
Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
Contact
a.e.vomberg rug.nl
Function
Associate professor
Field / Discipline
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
In-store food decision-making and health interventions to promote healthy purchases
Marketing, consumer behavior, food consumption and food waste
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
Contact
Function
Full professor of Research Methods in Business
Field / Discipline
View this page in: Nederlands