Skip to ContentSkip to Navigation
About us Practical matters

Staff members with discipline Marketing

Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.

Overview of all disciplines

My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
S.A.E.G. (Sumaya) Albalooshi, Dr
No picture available
Contact
sumaya.albalooshi rug.nl
Function
Assistant Professor
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
dr. K.J. (Karel Jan) Alsem
No picture available
Contact
k.j.alsem rug.nl
+31 50 36 33686
Function
Lecturer
Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
dr. J. (Hans) Berger
No picture available
Contact
j.berger rug.nl
+31 50 36 33249
Function
Assistant professor
Field / Discipline
A.H. (André) Bergsma, MSc
No picture available
Contact
andre.bergsma rug.nl
Function
Lecturer
M. (Mehak) Bharti, Dr
No picture available
Contact
m.bharti rug.nl
Function
Assistant Professor
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
dr. W.G. (Wim) Biemans
No picture available
Contact
w.g.biemans rug.nl
+31 50 36 33834
Function
Associate Professor
prof. dr. T.H.A. (Tammo) Bijmolt
No picture available
Contact
t.h.a.bijmolt rug.nl
+31 50 36 37319
Function
Full Professor, Chairman of the department
Field / Discipline
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
dr. J.W. (Jan Willem) Bolderdijk
No picture available
Contact
j.w.bolderdijk rug.nl
Function
Associate Professor (with Ius Promovendi)
Field / Discipline
International student recruitment. Social media. KPI analysis.

*I do not consent to the harvesting of my contact information listed here for addition to any mailing lists or databases.
C.J. Brennan, Dr
No picture available
Contact
c.j.brennan rug.nl
Function
Marketing Advisor
Field / Discipline
Innovation Adoption, Value Appropriation, Digital Business Models,  E-Commerce, Digital Transformation, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media & Influencers.
dr. T.L.J. (Thijs) Broekhuizen
No picture available
Contact
t.l.j.broekhuizen rug.nl
+31 50 36 33777
Function
Associate Professor
service technology, robotics, customer engagement, sustainability, food waste 
prof. dr. J. (Jenny) van Doorn
No picture available
Contact
j.van.doorn rug.nl
+31 50 36 33657
Function
Professor in Services Marketing
Field / Discipline
No picture available
No picture available
Contact
m.duia rug.nl
+31 50 36 33741
Function
Field / Discipline
drs. G. (Geesje) Duursma
No picture available
Contact
g.duursma rug.nl
Function
PhD student
Field / Discipline
prof. B.G. (Basil) Englis, PhD
No picture available
Contact
b.g.englis rug.nl
Function
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
prof. dr. B.M. (Bob) Fennis
No picture available
Contact
b.m.fennis rug.nl
+31 50 36 39365
Function
Full Professor in Consumer Behavior
S. (Sandy) Fidder, MSc
No picture available
Contact
s.fidder rug.nl
Function
Project manager Traineeship Young Professionals
Field / Discipline
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions
prof. dr. M.J. (Maarten) Gijsenberg
No picture available
Contact
m.j.gijsenberg rug.nl
Function
Professor of Marketing Dynamics
Field / Discipline
Content | Marketing | Communications
J.H. (Hadassa) van de Griend
No picture available
Contact
j.h.van.de.griend rug.nl
Function
Content Coordinator
Field / Discipline
Researcher in the area of sustainable behaviour change and consumer behaviour.
No picture available
No picture available
Contact
j.i.m.de.groot rug.nl
Function
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
dr. E. (Evert) de Haan
No picture available
Contact
evert.de.haan rug.nl
+31 50 36 32802
Function
Associate Professor
Field / Discipline
Marketing, CRM, Churngedrag, Klantreizen
R.P. (Roelof) Hars, MA MSc
No picture available
Contact
r.p.hars rug.nl
Function
PhD Candidate
Field / Discipline
J.J. (Jasper) Hidding, MSc
No picture available
Contact
j.j.hidding rug.nl
Function
PhD Candidate
Field / Discipline
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
J. (Jana) Holthöwer, MSc
No picture available
Contact
j.holthower rug.nl
Function
PhD Candidate
Field / Discipline
Consumer behaviour in the energy sector.
H.M. (Hester) Huisman
No picture available
Contact
h.m.huisman rug.nl
Function
PhD Candidate
Field / Discipline
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
prof. dr. ir. K. (Koert) van Ittersum
No picture available
Contact
k.van.ittersum rug.nl
+31 50 36 36639
Function
Professor of Marketing and Consumer Well-Being
Field / Discipline
Consumer Behavior, Persuasion, Financial behavior
dr. M. (Martijn) Keizer
No picture available
Contact
m.keizer rug.nl
NA
Function
Assistant professor
Field / Discipline
Sustainability in fashion
J. (Janneke) Koster
No picture available
Contact
janneke.koster rug.nl
Function
Field / Discipline
Modelbuilding / Marketing / Management / Competition / Promotions
prof. dr. P.S.H. (Peter) Leeflang
No picture available
Contact
p.s.h.leeflang rug.nl
+31 50 36 37065
Function
Frank M. Bass Distinguished Professor of Marketing
Field / Discipline
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining  
dr. M.C. (Marijke) Leliveld
No picture available
Contact
m.c.leliveld rug.nl
+31 50 36 33226
Function
Associate Professor (with ius promovendi)
F.M. (Freya) Liemburg, MSc
No picture available
Contact
freya.liemburg rug.nl
Function
Managing Director Customer Insights Center & lecturer & entrepreneurship
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
J.R. (Jocelyne) Ludoph, MSc
No picture available
Contact
j.r.ludoph rug.nl
Function
PhD Candidate
Valentin Mang is a PhD candidate at the Department of Marketing and the Department Social Psychology. His current research focusses on misinformation in consumer contexts. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social and consumer psychology.
V. (Valentin) Mang, MSc
No picture available
Contact
v.mang rug.nl
Function
Field / Discipline
Consumer Psychology with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.

Strategic Brand Management

Consumers Brand Behavior

Experimental Design & Data Analysis
ir. M. (Mehrad) Moeini Jazani, Dr
No picture available
Contact
m.moeini.jazani rug.nl
Function
Associate Professor of Marketing
H. (Hakhamanesh) Nezami, MSc
No picture available
Contact
h.nezami rug.nl
Function
Field / Discipline
Consumer well-being with a special focus on the use of in-store nudges related to consumer purchasing behavior and retailing
Consumer psychology
Experimental research
Multivariate data analysis
D. (David) Olk, MSc
No picture available
Contact
d.olk rug.nl
Function
PhD Candidate - Department of Marketing
Field / Discipline
Marketing Strategy, Innovation, Artificial Intelligence, Digital Transformation, Intangible Assets, Marketing-finance Interface
M.R. (Manjunath) Padigar, PhD
No picture available
Contact
m.r.padigar rug.nl
Function
Field / Discipline
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
dr. H. (Hans) Risselada
No picture available
Contact
h.risselada rug.nl
+31 50 36 36288
Function
Associate professor
Field / Discipline
Environmental psychology, economic psychology, consumer marketing, sustainable behaviour

My research interests are in economic and environmental psychology, and social marketing. My main focus is on understanding how lay beliefs shape social change. Of particular interest is how people's understanding of economic phenomena, including public policy communication, affects social sentiments, movements, and decision-making. For example, how do government health interventions affect the spread of conspiracy theories or the uptake of vaccines? How do beliefs about the economy shape attitudes towards sustainability and sustainable consumption?
S.M. (Stephanie) Rizio
No picture available
Contact
s.m.rizio rug.nl
Function
consumer behavior
S. (Sebastian) Sadowski
No picture available
Contact
s.a.sadowski rug.nl
Function
PhD candidate
Field / Discipline
drs. F. (Froukje) Schaaf
No picture available
Contact
f.schaaf rug.nl
Function
University Lecturer Marketing
Field / Discipline
Digital marketing, advertising, marketing analytics, retailing, nonprofit marketing
E. (Edlira) Shehu, Prof Dr
No picture available
Contact
e.shehu rug.nl
Function
Field / Discipline
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation.
prof. dr. L.M. (Laurens) Sloot
No picture available
Contact
l.m.sloot rug.nl
+31 50 36 33686
Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
No picture available
No picture available
Contact
kai.tan rug.nl
Function
PhD student
Field / Discipline
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing,  Service/Customer Excellence, Customer Delight, Service Garantees
dr. J.P.R. (Jean-Pierre) Thomassen
No picture available
Contact
j.p.r.thomassen rug.nl
Function
lecturer
Field / Discipline
J.G. (Joris) de Tomasi, MSc
No picture available
Contact
j.g.de.tomasi rug.nl
+31 6 3198 2375
Function
Communications Officer, Web coordinator
Marketing, Retailing, Sustainable Behavior, Big Data 
prof. dr. P.C. (Peter) Verhoef
No picture available
Contact
p.c.verhoef rug.nl
+31 50 36 37320
Function
Dean, Professor
Field / Discipline
Marketing management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (especially qualitative research and quantitative survey & experimental research).
Supervision and coaching of master thesis students (mostly in the field of retail marketing).
Education management, program management.
dr. J.A. (Liane) Voerman
No picture available
Contact
j.a.voerman rug.nl
+31 50 36 37529
Function
Program Director BSc Business Administration and Senior Lecturer Marketing
Field / Discipline
Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
prof. dr. A.E. (Arnd) Vomberg
No picture available
Contact
a.e.vomberg rug.nl
Function
Associate professor
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
No picture available
No picture available
Contact
w.c.de.vries rug.nl
Function
PhD Candidate
Field / Discipline
Marketing, consumer behavior, food consumption and food waste
A. (Amber) Werkman, MSc
No picture available
Contact
a.werkman rug.nl
Function
PhD Candidate
Field / Discipline
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
prof. dr. J.E. (Jaap) Wieringa
No picture available
Contact
j.e.wieringa rug.nl
+31 50 36 37093
Function
Full professor of Research Methods in Business
dr. A.T. (Antine) Zijlstra
No picture available
Contact
a.t.zijlstra rug.nl
Function
Lecturer Arts Marketing
Field / Discipline
View this page in: Nederlands