Medewerkers met het vakgebied Marketing
Wetenschap ontwikkelt zich waar verschillende vakgebieden samenkomen. Alleen al daarom bestaat er binnen de RUG een grote verscheidenheid aan vakgebieden, met daarbinnen een groot aantal vakspecialisten. Met behulp van onderstaand overzicht, gebaseerd op een vaststaande indeling van wetenschapsgebieden, vindt u op elk vakgebied de juiste deskundige. Komt de deskundige die u zoekt niet voor in deze lijst? Via een vergelijkbaar vakgebied of een gerelateerde faculteit vindt u mogelijk alsnog de juiste persoon.
Overzicht van alle vakgebieden
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding... read more
Contact
Functie
Assistant Professor
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
Contact
Functie
Docent
Vakgebied
Innovation management, service innovation, entrepreneurial marketing, customer value management, B2B marketing, marketing-sales interface
Qualitative research methods
Qualitative research methods
Contact
Functie
Universitair hoofddocent
Vakgebied
Contact
Functie
Hoogleraar, Vakgroepvoorzitter
Vakgebied
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
Contact
Functie
Universitair Hoofddocent (met Ius Promovendi)
Vakgebied
- Influencer marketing
- Machine learning & deep learning
- Machine learning & deep learning
Contact
Functie
Junior Docent, Vakgroep Marketing
Vakgebied
International marketing and communications. International student recruitment. Social media. KPI analysis.
Contact
Functie
Senior Marketing Advisor (International programmes)
Vakgebied
Innovation Adoption, Value Appropriation, Digital Business Models, E-Commerce, Digital Transformation, Digital Innovations, Artificial Intelligence, Motion Picture Industry, Videogame Industry, Music Industry, Social Media & Influencers.
Contact
Functie
Associate Professor
- Out-of-home(OOH) advertising effectiveness
- Advertising content & context
- Advertising content & context
Branding & Positionering
Events
Studentenwerving
Merchandise
Internationale Marketing
Events
Studentenwerving
Merchandise
Internationale Marketing
Contact
Functie
Kwartiermaker/Procesbegeleider Corporate & Academic Events + Shop-manager IShop
Marketing Management, Marketing Analytics, Data Science
Contact
Functie
Junior Lecturer, Department of Marketing
Vakgebied
service technology, robotics, customer engagement, sustainability, food waste
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making, sustainable consumption.
I am deeply fascinated by what you could label "Hidden... lees meer
I am deeply fascinated by what you could label "Hidden... lees meer
Contact
Functie
Hoogleraar
Contact
Functie
Bestuurssecretaris HR & Health
Vakgebied
Digital Marketing, Geomarketing
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions, Product returns, Responsible Marketing
Contact
Functie
Hoogleraar Marketingdynamieken
Vakgebied
Onderzoeker op het gebied van duurzame gedragsverandering en consumptie gedrag.
Contact
Functie
Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren, mobiele marketing, klantenmanagement, feedback metrics, klanttevredenheid, net promoter score, tekst mining, image mining, voice mining, (Gen)AI
Contact
Functie
Universitair Hoofddocent
Vakgebied
Content | Marketing | Communications
Marketing, CRM, Churngedrag, Klantreizen
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
Marketing, Business Cycle, State-space Modeling
Consumer behavior, consumer well-being, retail marketing
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling,... read more
My research focuses on understanding how retail marketing impacts consumer well-being and society. Within this domain, I study issues such as promoting healthier food consumption through labeling,... read more
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
Contact
Functie
Professor of Marketing and Consumer Well-Being
Vakgebied
Consumentengedrag, Overtuigingstechnieken, Financieel gedrag
Sustainable Consumption, Consumer Psychology, (Sustainable) Marketing Management
Contact
s.kilian rug.nl
Functie
Assistant Professor Sustainable Entrepreneurship
Vakgebied
Sustainability in fashion
Consumer behavior, Consumer psychology, Consumer well-being, Persuasion
Contact
Functie
Junior Lecturer, Department of Marketing
Vakgebied
I specialize in creating visibility and reaching the right audience through targeted, multi-channel strategies. My expertise lies in advertising and translating complex or meaningful stories into content that resonates. With a keen eye for tone and timing... lees meer
Modelbuilding / Marketing / Management / Competition / Promotions
Contact
Functie
Emeritus Hoogleraar
Vakgebied
Consumentenethiek | Cause-Related Marketing | Goede doelen | Fondsenwerving | Maatschappelijk Verantwoord Ondernemen | Sustainable fashion | Consumentengedrag |Rechtvaardigheid en Eerlijkheid | Onderhandelen
Contact
Functie
Aletta Jacobs hoogleraar Consumentenethiek
Digital marketing, personalization, influencer marketing, privacy
Human-robot teams, huaman-robot interaction, robots in healthcare, experimental research
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
Contact
j.r.ludoph rug.nl
Functie
PhD student
Hope, uncertainty, and judgment and decision making (JDM).
Contact
Functie
Assistant Professor
Vakgebied
Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that,... read more
Data Science, Retail
Contact
Functie
Lecturer Marketing Analytics and Data Science
Vakgebied
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.
―Strategic Brand Management
――Judgement & Decision Making: with a focus on intertemporal choice... lees meer
―Strategic Brand Management
――Judgement & Decision Making: with a focus on intertemporal choice... lees meer
Contact
Functie
Associate Professor of Marketing
Pricing, marketing research, quantitative/econometrics methods in marketing, choice models
Contact
Functie
Universitair Hoofddocent
Vakgebied
Nikki Numan is promovenduskandidaat aan de afdeling Marketing van de Rijksuniversiteit Groningen. Haar onderzoek richt zich op foodretail, en in het bijzonder op hoe lokale aanpassingen bijdragen aan het succes van bedrijven. Ze maakt hierbij voornamelijk... lees meer
Teaching, Thesis Supervision (Bachelor, Pre-Master), Exam Supervision/Administration, Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy
Contact
Functie
Junior Lecturer at the Department of Marketing
Vakgebied
Voedselverspilling van consumenten
Kwantitatieve marketing, sociale netwerken, sociale invloed, maatschappelijke impact/verandering, responsible marketing.
Contact
Functie
Universitair hoofddocent (met ius promovendi)
Vakgebied
Environmental psychology, economic psychology, consumer behavior, social marketing
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts... read more
My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts... read more
Contact
Functie
Assistant Professor
consumer behavior
Digital marketing, advertising, marketing analytics, nonprofit marketing, e-tailing
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise:... lees meer
Contact
Functie
Bijzonder hoogleraar Ondernemerschap in de detailhandel (0,2 fte) & programma directeur Executive MBA (food & retail track, 0,3 fte)
Vakgebied
Her primary research interest revolves around the governance of problem-solving within interorganizational relationships (business-to-business and business-to-government). One of her scholarly focuses is the exploration of the role of requirements... read more
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Functie
Assistant Professor in Marketing
Vakgebied
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees
Consumer Behaviour, Judgment and Decision-Making, Psychology of AI, Choice Framing
Marketing, Retailing, Sustainable Behavior, Big Data
Contact
Functie
Decaan, Hoogleraar
Vakgebied
Onderwijsleiderschap en -management, programmamanagement.
(Marketing) Management (in het bijzonder retail & omnichannel marketing en international marketing), en onderzoeksmethodologie (kwalitatieve & kwantitatieve onderzoeksmethoden, survey &... lees meer
(Marketing) Management (in het bijzonder retail & omnichannel marketing en international marketing), en onderzoeksmethodologie (kwalitatieve & kwantitatieve onderzoeksmethoden, survey &... lees meer
Contact
Functie
Opleidingsdirecteur BSc International Business en Senior Lecturer Marketing/ Research Methods
Vakgebied
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
In-store food decision-making and health interventions to promote healthy purchases
Gig economy, Two-sided platform, User retention
Contact
lijun.wang rug.nl
Functie
PhD student
Vakgebied
Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
Contact
Functie
Hoogleraar Onderzoeksmethoden in de Bedrijfskunde
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