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Media Studies

Media are at the heart of contemporary life. From social media to print, from websites to television, from search engines to apps: our understanding of the world is shaped by media.

Media have a major impact not only on how we communicate with one another, but also on how societies are organised: culturally, politically and economically.

This programme focuses on the informative and social function of media and applies 'culture' in its anthropological definition: as the ideas, customs and social behaviour of particular (groups in) societies.

You will acquire knowledge and understanding of how different media platforms operate and interplay; how media systems are underpinned politically and economically; and how patterns of media use, production and content develop and change. You will learn to apply different types of academic research methods on a variety of topics. You will develop professional skills to help you perform in media-related internships and jobs.

The programme's distinctive features are:

  • an international, comparative and interdisciplinary set-up
  • a focus on the informative and social function of media
  • emphasis on the practices of media use and production
  • attention for professional skills

Media are at the heart of contemporary life. From social media to print, from websites to television, from search engines to apps: our understanding of the world is shaped by media.

Media have a major impact not only on how we communicate with one another, but also on how societies are organised: culturally, politically and economically. This programme focuses on the informative and social function of media and applies 'culture' in its anthropological definition: as the ideas, customs and social behaviour of particular (groups in) societies.

You will acquire knowledge and understanding of how different media platforms operate and interplay; how media systems are underpinned politically and economically; and how patterns of media use, production and content develop and change. You will learn to apply different types of academic research methods on a variety of topics. You will develop professional skills to help you perform in media-related internships and jobs.

The programme's distinctive features are:

  • an international, comparative and interdisciplinary set-up
  • a focus on the informative and social function of media
  • emphasis on the practices of media use and production
  • attention for professional skills

 

More about this programme
  • Programme movie

    Victor Boumeester, student Media Studies

    – Programme movie
  • Testimonial of Studentambassadeur Victor Bouwmeester

    Study a relatively modern science in considerable depth

    'I spent a long time looking for a programme that I was interested in and which I thought would provide me with good career options for the future. During the Media Studies programme, you study a relatively modern science in considerable depth. To my mind, the programme combines theory and practice in a way that suits today’s style of education. Media in the broadest sense of the word has always appealed to me and this Bachelor’s programme provides the enjoyable, educational challenge I was looking for.'

    Read more about Victor and why he chose to study Media Studies in Groningen.

    Questions? Send Victor an email!

    Close
    – Studentambassadeur Victor Bouwmeester
  • Testimonial of Rutger Brood

    Online Marketeer at NDC Mediagroup

    'I work for a newspaper publisher as an online marketer. News media, especially print media, are still in the transition towards digital business models that started a couple of years ago. It's my job to examine our current digital news products and advise on their development, as well as to introduce new digital initiatives.

    The job combines my fields of interest; online marketing and journalism. My desk is in the middle of the newsroom, an atypical but interesting office environment. The field is developing so rapidly and I really feel I'm at the forefront of the reinvention of journalism.

    The University of Groningen taught me how to think. Not that it told me what to think, but my courses and professors provided me with a thinking-structure so to speak. It changed my perspective on literature, art, culture, and life in general.

    I enjoy what I do, but student exchanges and a year of studying abroad gave me an appetite for new environments as well. I'm ambitious in the sense that I like to grow, learn and be successful. How, where and when? We'll see.'

    Close
    – Rutger Brood
  • Testimonial of Rik Smit

    PhD student in Media Studies

    While writing my master's thesis, I discovered my passion for research. Now I'm working towards a PhD in Media Studies, and my research project is on the relationship between media and collective memory.

    Media are extremely important to how we remember and how cultures operate. On the one hand, media provide 'the first draft of history'. On the other, we use all kinds of media - from statues to movies - to memorialize important events. My question is how these processes change in the context of 'new' media like Facebook and YouTube.

    Next to my studies I've always written for various magazines, did camerawork for the university newspaper and I was the president of a student sport club. My dream would be to continue teaching and doing research at a university. I'd like to combine this with minor jobs at advisory boards for media and maybe one day have my own column in a major newspaper or magazine.

    Close
    – Rik Smit
  • Testimonial of Patricia Zayan

    I'm interested to see how much media influences our society and us as individuals

    About Patricia

    Hi! My name is Patricia Zayan and I am half French and half Dutch. I grew up in many different countries across the world such as China, Cuba, Indonesia and Kenya amongst others. As I was exposed to many different cultures and people from an early age on, my interests mainly include the learning of languages, discovering new cultures and traditions and first and foremost food! I love cooking and eating and especially trying out new dishes and exploring new flavours.

    Why Media Studies?

    I chose to do Media Studies for a variety of reasons. As most of us know, media is now-a-days everywhere; wherever you look and whatever you interact with, there will be a link with media. The interesting part about that is to see how much media influences our society and influences us as individuals. I am also really interested in the more business side of media; that is how media can increase the popularity of a business and increase revenues and sales profits.


    Why Groningen?

    I chose Groningen because both my parents lived here when they were university students and they really enjoyed their time here. They remembered Groningen as a lively student city with a lot of activities to do and buzzing with young and vibrant people, and they were not wrong. Furthermore, the testimonies of alumni of the university only increased my desire to go, with RUG ranking in the top 100 universities in the world when I decided to come here, it only seemed like the most fitting option for me.


    Career perspective

    As most people at my age, I am not quite sure what I want to be when I’m ‘older’, however I do know that I would like to get a master’s degree in International Business after my bachelor. I hope to find a job where I can travel the world as much as possible and, in my own way, contribute to society.


    Good advice

    The best advice I can give to all prospective students is to approach one of us if you have any doubts or questions. The reason I say this is because when I was applying I lived all the way in China so attending open days was definitely not an option. On top of that I was too scared to actually email anyone for advice or help and I can tell you it would have made my move a lot easier had I actually done that. Finally, if you start feeling nervous and stressed out, don’t forget that there are thousands of students going through the same process as you and that it will all be ok in the end.



    Close
    – Patricia Zayan
  • Testimonial of Alexander Bayer

    In the “social lab” we analyse our own media use, which makes us all the more aware of the media's influence

    I moved from Germany to the Netherlands to study International Business Management in Rotterdam. I wanted to learn more about how to set up your own business, but IBM turned out to involve a lot of maths, so it wasn't really for me. I dropped out of the degree programme during the first semester and went to work for a while on social media marketing at a webshop.

    In marketing, you have to know how to get through to your audience, so I started looking for a degree programme focused on the future, something new. Media Studies really grabbed my interest! It’s a completely new programme and I have to say it’s exceeded my expectations. What I really like about Media Studies is learning about the information era in which we live and how powerful and influential the media are. For example, we don’t choose what news we read any more – instead, we have apps that do that for us. In the “social lab” we analyse our own media use, which makes us all the more aware of the media’s influence. To study Media Studies, the most important things are to be a critical thinker, to not just take what you see in the media as fact and to be able to think outside the box.

    Close
    – Alexander Bayer
Facts & Figures
Degree
BA in Media Studies
Croho code
50906
Course type
Bachelor
Language of instruction
English (100%)
Duration
36 months (180 ECTS)
Start
SeptemberSeptember
Programme form
full-time
Faculty
Arts
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