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Marketing

Linking education to research and career preparation

Peter Verhoef
Peter Verhoef

Our education is strongly rooted in business practice and society. Also right from the start of your degree programme attention is paid to academic research and preprofessional development. Since an analytical and critical mind and problem-solving capabilities are important qualities in any career our students aspire.

In collaboration with external partners we conduct research projects on e.g banking, local government, customer insights, leadership, energy, healthy ageing and lean operations.


Research institute related to the MSc programme:

Marketing

  • Opleidingsvideo

    Study Marketing in Groningen

    Marketing concentrates on the strategies and methods that companies can use to meet the wishes and requirements of consumers in the relevant market segment. Without this knowledge, the company will not be successful. Therefore, insight into consumer behaviour is indispensable, as is knowledge of the strategies and instruments that can be used to identify consumer needs and serve the market. You analyze consumer markets and business markets, and the markets for goods and services..

    Sluiten
    – Opleidingsvideo
  • Opleidingsvideo

    – Opleidingsvideo
  • Testimonial van Ana Oshkalo

    Courses are modern and applicable to real-life situations

    The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment.

    "I did my Bachelor's degree in Russia, but I always wanted to do my Master's abroad. I spent a lot of time browsing the internet to find a nice university and found the RUG. I decided to study in the Netherlands because the school of marketing is very good here and there is a wide variety of international Master's programs. I chose Marketing because in Russia in the last 2 years of my degree I specialised in marketing and then worked in marketing for a year, so it was a logical step for me. The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment. I think the study here is really great. The workload is quite high as well, which is challenging, but makes student life very dynamic and interesting. After finishing my degree I would like to work in the marketing department of some international company, dealing with different markets and all the cultural differences. It is exciting! I believe the education I receive in the Netherlands will help me to build a great career and realise my potential. I also plan to learn more languages, in addition to Russian, English and Spanish, the ones I already speak."

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    – Ana Oshkalo
  • Testimonial van Thom Neeleman

    "Theory and practice are optimally combined during this Master's degree."

    "I opted for the MSc in Marketing Management because I gained significant knowledge during the specialist Marketing course unit I took during my BSc in IB.

    During my Master's degree I acquired in-depth knowledge of issues across a broad marketing spectrum. Some course units offered a practical understanding of the way customers think and react while others explored ways of doing research within marketing. Additional course units in business topics, such as Purchasing, are also offered to give you a broader practical understanding of business.

    While studying this Master's programme I found out that the workload, especially the reading material, is significantly more than during your Bachelor's degree. However, because the literature is directly applicable to marketing it is worth reading. Moreover, the lecturers have good contacts with actual marketing practitioners, who they often invite to give guest lectures and provide insights into the current world of marketing. Theory and practice are optimally combined during this Master's degree."

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    – Thom Neeleman
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