Staff members with discipline Psychology, Applied
Academia develops at the interface of different fields. This is one reason why the University of Groningen is home to a wide range of fields, each with a great number of subject specialists. The overview below, which is based on a standard categorization of fields, will help you find the right expert for each field. If you cannot find the expert you are looking for in this list, try searching via a related field or faculty; you may find him or her there.


Keywords: stress, occupational health, work-related well-being, recovery, leisure, work, non-work, leisure crafting, job crafting, creativity, work engagement, diary studies, longitudinal research, ecological momentary assessments

Teaching: Coordinator Economic and Consumer Psychology (Bachelor, year 3), supervisor Bachelor's and Master's theses.
Research interests: I am interested in personal and group factors that drive individuals’ responses to global crises, in particular climate change. One research line I am currently working on focuses on personal and (perceived) group values. What values do individuals strongly endorse, what values do individuals perceive others to endorse, and how do such values influence individuals’ attitudes and behaviours?
Another line of research focuses on the interaction between individuals and technology, particularly within the energy domain. How can we better understand and consider the preferences and motivations of people within energy systems, how can we adjust technological innovations to user preferences and motivations, and can we give people a more active role within energy systems and the decision making about energy systems?
In my work, I collaborate with various partners in the field, such as municipalities (e.g., Groningen, Wageningen), national governments (e.g., Ministry of Economic and Climate Affairs), energy companies (Enexis, Alliander), nature organizations (e.g., WWF, Alliance for Nature, Groninger Landschap, Dutch Association of Zoos) and schools.
Supervisor of the following postdoctoral researchers:
Elliot Sharpe (NWO & ERA-Net funded, TOP-UP project)
Lisa Novoradovskaya (NWO funded, TeSoPs project)
Supervisor of the following PhD students:
Carla Zhou (CSC Scholarship),
Fernanda Reintgen Kamphuis (ReMa fund),
Charlie Walker Clarke (NWO funded, FlexECs project),
Catho Vermeulen (joint program with University of Ghent; VLAIO/Blauwe Cluster funded, Blue Balance Project),
Marylise Schmid (joint program with University of Ghent; VLAIO/Blauwe Cluster funded, Blue Balance Project),
Steph Johnson Zawadzki (NWO funded, ERSAS project),
Nieke Lemmen (NWO funded, MERGE project),
Wang Xiao (ongoing, joint program with Fudan University)
Former PhD students:
Lu Liu (graduated 2022; CSC Scholarship)
Mark Verschoor






I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas







Environmnetal beliefs, frugality, climate change adaptation, teaching innovation.












