How to generate and use customer insights and create sustainable customer relationships?
**Top rated programme and best MSc Marketing in the Netherlands - Higher Education Guide Masters 2018 **
**Best MSc Marketing in the Netherlands - Elsevier 2016 **
In this programme, you develop an advanced understanding of how marketing works and the skills you need to implement it effectively. We use state-of-the-art scientific knowledge in our teaching and invite guest lecturers from companies in all our MSc courses. The MSc in Marketing comprises two tracks: Marketing Management (MM) and Marketing Intelligence (MI).
Within the MM track, students will be educated more thoroughly on specific marketing functions like branding and new product management, customer management, marketing communications, retailing, and for instance business-to-business marketing.
Within the MI track, students will be educated thoroughly on methods that allow them to analyze and model (secondary, big) data to track the marketing performance of the firm and generate new customer insights. The information and insights generated by the MI function are used as a basis for making research-based strategic and tactical marketing decisions.
It is also possible to take a double degree programme in Groningen and Oslo or Münster. You can not apply for one of these double degree programmes as such, but you first need to follow the MSc Marketing (with the specialisation MI). After the first semester, you can apply for the add-on year in Oslo or Münster. Selection will take place based on grades and motivation.
Courses are modern and applicable to real-life situations
The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment.
"I did my Bachelor's degree in Russia, but I always wanted to do my Master's abroad. I spent a lot of time browsing the internet to find a nice university and found the RUG. I decided to study in the Netherlands because the school of marketing is very good here and there is a wide variety of international Master's programs. I chose Marketing because in Russia in the last 2 years of my degree I specialised in marketing and then worked in marketing for a year, so it was a logical step for me. The professors here work hard to make the courses modern and applicable to real-life situations. There is a wide choice of subjects connected to different areas of marketing. A lot of attention is paid to market research and in my view it is a very important trend in the modern business environment. I think the study here is really great. The workload is quite high as well, which is challenging, but makes student life very dynamic and interesting. After finishing my degree I would like to work in the marketing department of some international company, dealing with different markets and all the cultural differences. It is exciting! I believe the education I receive in the Netherlands will help me to build a great career and realise my potential. I also plan to learn more languages, in addition to Russian, English and Spanish, the ones I already speak."
"Theory and practice are optimally combined during this Master's degree."
"I opted for the MSc in Marketing Management because I gained significant knowledge during the specialist Marketing course unit I took during my BSc in IB.
During my Master's degree I acquired in-depth knowledge of issues across a broad marketing spectrum. Some course units offered a practical understanding of the way customers think and react while others explored ways of doing research within marketing. Additional course units in business topics, such as Purchasing, are also offered to give you a broader practical understanding of business.
While studying this Master's programme I found out that the workload, especially the reading material, is significantly more than during your Bachelor's degree. However, because the literature is directly applicable to marketing it is worth reading. Moreover, the lecturers have good contacts with actual marketing practitioners, who they often invite to give guest lectures and provide insights into the current world of marketing. Theory and practice are optimally combined during this Master's degree."