Skip to ContentSkip to Navigation
Customer Insights Center (RUGCIC)
Faculty of Economics and Business
Customer Insights Center (RUGCIC)

Customer Insights Center (RUGCIC)

The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice.

The CIC brings together the marketing knowledge and expertise of students, researchers and businesses. We use data science, best practices and scientific research to fully understand customers. By becoming a member, you gain access to up-to-date knowledge and our valuable network. Companies like KPN, Noordhoff, NS and Wehkamp preceded you. Read more about their experiences.

Wondering what it can bring your company? Contact us via to get acquainted. Together we'll discuss what you're up against and how the CIC can help.

Interested in CIC membership? View the overview of all benefits or learn more in the video below.

Dozens of companies are already member

Actueel overzicht van de vele tientallen bedrijven die al lid zijn van het Customer Insights Center van de Rijksuniversiteit Groningen (RUGCIC)
Current overview of the many companies that are already member of the Customer Insights Center of the University of Groningen (CIC)

What do our members think of us?

Read many real customer experiences from current CIC members.

Do you need more customer insights?

View this page in: Nederlands
Follow us onlinkedin facebook twitter