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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
Customer Insights Center (RUGCIC)

The Customer Insights Center of the University of Groningen (RUGCIC) translates academic customer insights into practice.


27/10 Tuesday afternoon Fallseminar Artificial Intelligence: From theory to practice.

Enroll now! Only 60 places left due to Corona.

Download our latest research report on New Product Development Methods.

All meetings follow our up-to-date Corona protocol (click here).

Dozens of companies are already members

Current overview of all the leading companies that are already members of the Customer Insights Center of the University of Groningen (RUGCIC).

What do they find of us?

Read many real customer experiences here.

Do you need more customer insights?

Would you like to become a RUGCIC member, too?

Find the overview of all added value here.

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