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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
About us

Our experts

Who is part of the Customer Insights Center team?

You can find an overview of all our experts and support staff below.

E. (Elena) Agachi, MSc
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First name
Elena
E-mail
Function
PhD Candidate
Expertise
Applied Econometrics
Health Interventions
Data Analytics
S.A.E.G. (Sumaya) Albalooshi, Dr
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First name
Sumaya
E-mail
Function
Assistant Professor
Expertise
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
dr. K.J. (Karel Jan) Alsem
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First name
Karel Jan
E-mail
Function
Lecturer
Expertise
Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
E.J.B. Bakker
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E-mail
Function
Junior Lecturer
dr. J. (Hans) Berger
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First name
Hans
E-mail
Function
Assistant professor
Expertise
Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Disciplines
M. (Mehak) Bharti, Dr
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First name
Mehak
E-mail
Function
Assistant Professor
prof. dr. T.H.A. (Tammo) Bijmolt
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First name
Tammo
E-mail
Function
Full Professor, Chairman of the department
Disciplines
dr. J.W. (Jan Willem) Bolderdijk
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First name
Jan Willem
E-mail
Function
Associate Professor (with Ius Promovendi)
Expertise
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
Disciplines
prof. dr. J. (Jenny) van Doorn
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First name
Jenny
E-mail
Function
Professor in Services Marketing
Expertise
service technology, robotics, customer engagement, sustainability, food waste 
Disciplines
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First name
Peter
E-mail
Function
Lecturer
prof. dr. B.M. (Bob) Fennis
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First name
Bob
E-mail
Function
Full Professor in Consumer Behavior
Expertise
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
prof. dr. M.J. (Maarten) Gijsenberg
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First name
Maarten
E-mail
Function
Professor of Marketing Dynamics
Expertise
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions
Disciplines
dr. E. (Evert) de Haan
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First name
Evert
E-mail
Function
Associate Professor
Expertise
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
drs. G.F. (Gert) Haanstra
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First name
Gert
E-mail
Function
Lecturer
Expertise
marketing, crm, analytics
R.P. (Roelof) Hars, MA MSc
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First name
Roelof
E-mail
Function
PhD Candidate
Expertise
Marketing, CRM, Churngedrag, Klantreizen
Disciplines
J.J. (Jasper) Hidding, MSc
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First name
Jasper
E-mail
Function
PhD Candidate
Disciplines
T. (Tabea) Hoffmann, MSc
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First name
Tabea
E-mail
Function
PhD student
J. (Jana) Holthöwer, MSc
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First name
Jana
E-mail
Function
PhD Candidate
Expertise
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
Disciplines
T. (Tryntsje) Hoving-Wesselius, MSc
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First name
Tryntsje
E-mail
Function
Lecturer
Expertise
Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering
H.M. (Hester) Huisman
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First name
Hester
E-mail
Function
PhD Candidate
Expertise
Consumer behaviour in the energy sector.
Disciplines
prof. dr. ir. K. (Koert) van Ittersum
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First name
Koert
E-mail
Function
Professor of Marketing and Consumer Well-Being
Expertise
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
Disciplines
dr. M. (Martijn) Keizer
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First name
Martijn
E-mail
Function
Assistant professor
Expertise
Consumer Behavior, Persuasion, Financial behavior
Disciplines
J. (Janneke) Koster
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First name
Janneke
E-mail
Expertise
Sustainability in fashion
Disciplines
dr. M.C. (Marijke) Leliveld
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First name
Marijke
E-mail
Function
Associate Professor (with ius promovendi)
Expertise
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining  
F.M. (Freya) Liemburg, MSc
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First name
Freya
E-mail
Function
Managing Director Customer Insights Center & lecturer & entrepreneurship
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E-mail
Function
PhD student
J.R. (Jocelyne) Ludoph, MSc
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First name
Jocelyne
E-mail
Function
PhD Candidate
Expertise
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
V. (Valentin) Mang, MSc
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First name
Valentin
E-mail
Expertise
Valentin Mang is a PhD candidate at the Department of Marketing and the Department Social Psychology. His current research focusses on misinformation in consumer contexts. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social and consumer psychology.
J. van der Meij
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E-mail
Function
Junior Lecturer
Z. (Žan) Mlakar, MSc
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First name
Žan
E-mail
Function
Postdoctoral Researcher, Environmental Psychology
ir. M. (Mehrad) Moeini Jazani, Dr
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First name
Mehrad
E-mail
Function
Associate Professor of Marketing
Expertise
Consumer Psychology with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.

Strategic Brand Management

Consumers Brand Behavior

Experimental Design & Data Analysis
L.C. (Lianne) Molog-Kwant
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First name
Lianne
E-mail
Function
Management/Office Assistant Department of Marketing
H. (Hakhamanesh) Nezami, MSc
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First name
Hakhamanesh
E-mail
N.N. (Nikki) Numan, MSc
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First name
Nikki
E-mail
D. (David) Olk, MSc
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First name
David
E-mail
Function
PhD Candidate - Department of Marketing
Expertise
Consumer well-being with a special focus on the use of in-store nudges related to consumer purchasing behavior and retailing
Consumer psychology
Experimental research
Multivariate data analysis
Disciplines
M.R. (Manjunath) Padigar, PhD
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First name
Manjunath
E-mail
Expertise
Marketing Strategy, Innovation, Artificial Intelligence, Digital Transformation, Intangible Assets, Marketing-finance Interface
Disciplines
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E-mail
Function
PhD student
G.R. (Gilian) Ponte, MSc
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First name
Gilian
E-mail
Function
PhD Candidate
Expertise
- Marketing
- Privacy
- Deep Learning
- Applied Econometrics
dr. H. (Hans) Risselada
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First name
Hans
E-mail
Function
Associate professor
Expertise
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
Disciplines
S.M. (Stephanie) Rizio
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First name
Stephanie
E-mail
Expertise
Environmental psychology, economic psychology, consumer marketing, sustainable behaviour

My research interests are in economic and environmental psychology, and social marketing. My main focus is on understanding how lay beliefs shape social change. Of particular interest is how people's understanding of economic phenomena, including public policy communication, affects social sentiments, movements, and decision-making. For example, how do government health interventions affect the spread of conspiracy theories or the uptake of vaccines? How do beliefs about the economy shape attitudes towards sustainability and sustainable consumption?
drs. F. (Froukje) Schaaf
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First name
Froukje
E-mail
Function
University Lecturer Marketing
Disciplines
E. (Edlira) Shehu, Prof Dr
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First name
Edlira
E-mail
Expertise
Digital marketing, advertising, marketing analytics, retailing, nonprofit marketing
Disciplines
prof. dr. L.M. (Laurens) Sloot
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First name
Laurens
E-mail
Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Expertise
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation.
H.K. (Hidde) Smit, MSc
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First name
Hidde
E-mail
Function
PhD-candidate
Expertise
Marketing, Advertising, Data Science, Modeling
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First name
Xiongkai
E-mail
Function
PhD student
Expertise
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Disciplines
dr. J.P.R. (Jean-Pierre) Thomassen
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First name
Jean-Pierre
E-mail
Function
lecturer
Expertise
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing,  Service/Customer Excellence, Customer Delight, Service Garantees
Disciplines
prof. dr. P.C. (Peter) Verhoef
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First name
Peter
E-mail
Function
Dean, Professor
Expertise
Marketing, Retailing, Sustainable Behavior, Big Data 
dr. J.A. (Liane) Voerman
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First name
Liane
E-mail
Function
Program Director BSc Business Administration and Senior Lecturer Marketing
Expertise
Marketing management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (especially qualitative research and quantitative survey & experimental research).
Supervision and coaching of master thesis students (mostly in the field of retail marketing).
Education management, program management.
Disciplines
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First name
Wieteke
E-mail
Function
PhD Candidate
Expertise
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
Disciplines
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E-mail
Function
PhD student
A. (Amber) Werkman, MSc
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First name
Amber
E-mail
Function
PhD Candidate
Expertise
Marketing, consumer behavior, food consumption and food waste
Disciplines
B. (Bertina) Wever
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First name
Bertina
E-mail
Function
Office Manager, Department of Marketing / Project assistant, FEB Exam Bureau
T.J.P. (Tom) Wielheesen, MSc
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First name
Tom
E-mail
Function
PhD Candidate
Expertise
Marketing | Data analytics | Grocery Retailing
Last modified:23 February 2023 3.24 p.m.
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