Skip to ContentSkip to Navigation
Customer Insights Center (RUGCIC)
Faculty of Economics and Business
Customer Insights Center (RUGCIC) About us

Our experts

Who is part of the Customer Insights Center team?

You can find an overview of all our experts and support staff below.

E. (Elena) Agachi, MSc
First name
Elena
E-mail
Function
PhD Candidate
Expertise
Applied Econometrics
Health Interventions
Data Analytics
S.A.E.G. (Sumaya) Albalooshi, Dr
First name
Sumaya
E-mail
Function
Assistant Professor
Expertise
My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
E.J.B. Bakker
E-mail
Function
Lecturer Department of Marketing
dr. S.M.T.A. (Suzanne) Bies
First name
Suzanne
E-mail
Function
Assistant professor
prof. dr. T.H.A. (Tammo) Bijmolt
First name
Tammo
E-mail
Function
Full Professor, Chairman of the department
Disciplines
dr. J.W. (Jan Willem) Bolderdijk
First name
Jan Willem
E-mail
Function
Associate Professor (with Ius Promovendi)
Expertise
Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
Disciplines
M.J.M. Dimmers, MSc
E-mail
Function
Lecturer Marketing
Disciplines
prof. dr. J. (Jenny) van Doorn
First name
Jenny
E-mail
Function
Professor of Service Marketing
Expertise
service technology, robotics, customer engagement, sustainability, food waste 
Disciplines
No picture available
First name
Peter
E-mail
Function
Lecturer
prof. dr. B.M. (Bob) Fennis
First name
Bob
E-mail
Function
Full Professor in Consumer Behavior
Expertise
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
M.J. (Maarten) Gijsenberg, Prof
First name
Maarten
E-mail
Function
Professor of Marketing Dynamics
Expertise
Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing mix decisions
Disciplines
dr. E. (Evert) de Haan
First name
Evert
E-mail
Function
Associate Professor
Expertise
Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
drs. G.F. (Gert) Haanstra
First name
Gert
E-mail
Function
Lecturer
Expertise
marketing, crm, analytics
dr. R.P. (Roelof) Hars
First name
Roelof
E-mail
Function
Assistant Professor
Expertise
Marketing, CRM, Churn, Customer Journeys
Disciplines
T. (Tabea) Hoffmann, MSc
First name
Tabea
E-mail
Function
PhD student
J. (Jana) Holthöwer, MSc
First name
Jana
E-mail
Function
Assistant Professor
Expertise
Consumer-based strategy, service technology, artificial intelligence and robotics, human-robot interaction, experimental research, field research
Disciplines
R.G. (Roy) van Houten, MSc
First name
Roy
E-mail
Expertise
Data Science, Data Analytics, Data Engineering, AI & ML, Python & R, Statistics.
T. (Tryntsje) Hoving-Wesselius, MSc
First name
Tryntsje
E-mail
Function
Lecturer
Expertise
Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering
H.M. (Hester) Huisman
First name
Hester
E-mail
Function
PhD Candidate
Expertise
Consumer behaviour in the energy sector.
Disciplines
prof. dr. ir. K. (Koert) van Ittersum
First name
Koert
E-mail
Function
Professor of Marketing and Consumer Well-Being
Expertise
Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
Disciplines
dr. M. (Martijn) Keizer
First name
Martijn
E-mail
Function
Assistant professor
Expertise
Consumer Behavior, Persuasion, Financial behavior
Disciplines
J. (Janneke) Koster
First name
Janneke
E-mail
Expertise
Sustainability in fashion
Disciplines
dr. M.C. (Marijke) Leliveld
First name
Marijke
E-mail
Function
Associate Professor (with ius promovendi)
Expertise
Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining  
X. (Xia) Liu, BSc
First name
Xia
E-mail
Function
PhD student
Expertise
Digital marketing, personalization, influencer marketing, privacy
Disciplines
J.R. (Jocelyne) Ludoph, MSc
First name
Jocelyne
E-mail
Function
PhD student
Expertise
Marketing, consumer behavior, social psychology, social influence, communication, experimental research
V. (Valentin) Mang, MSc
First name
Valentin
E-mail
Function
PhD candidate
Expertise
Valentin Mang is a PhD candidate at the Department Social Psychology and the Department of Marketing. His current research focusses on when and why individuals fall prey to misinformation or other (false) beliefs, such as conspiracy beliefs. Besides that, his research and teaching interests include attitudes, persuasion, and other topics in social psychology.
J. (Jasper) van der Meij
First name
Jasper
E-mail
Function
Lecturer Department of Marketing
Disciplines
dr. A. (Alec) Minnema
First name
Alec
E-mail
Function
Lecturer Marketing Analytics and Data Science
Expertise
Data Science, Retail
Disciplines
Z. (Žan) Mlakar, MSc
First name
Žan
E-mail
Function
Postdoctoral Researcher, Environmental Psychology
M. (Mehrad) Moeini Jazani, Dr
First name
Mehrad
E-mail
Function
Associate Professor of Marketing
Expertise
―Consumer Behaviour with a focus on how fundamental psychosocial resources such as power, status, and financial resources shape consumer decision-making.

Strategic Brand Management

Judgement & Decision Making: with a focus on intertemporal choice and the decisions over time.

―Experimental Design & Data Analysis
L.C. (Lianne) Molog-Kwant
First name
Lianne
E-mail
Function
Management/Office Assistant Department of Marketing
H. (Hakhamanesh) Nezami, MSc
First name
Hakhamanesh
E-mail
prof. dr. C.S. (Corine) Noordhoff
First name
Corine
E-mail
Function
Professor by Special Appointment of Retail Marketing - Anton Dreesmann Foundation
Expertise
Retail, Insights & Analytics, Data Science & AI in business
N.N. (Nikki) Numan, MSc
First name
Nikki
E-mail
D. (David) Olk, MSc
First name
David
E-mail
Function
PhD Candidate - Department of Marketing
Expertise
Food labeling
Consumer well-being
Data Science
Experimental research
Disciplines
I. (Ivan) Palko, MSc
First name
Ivan
E-mail
Function
Junior Lecturer at the Department of Marketing
Expertise
Teaching, Thesis Supervision (Bachelor, Pre-Master), Academic Writing, Data Analysis (SPSS), Market Research, Marketing Reporting, Social Media Marketing, Consultancy
Disciplines
No picture available
E-mail
Function
PhD student
G.R. (Gilian) Ponte
First name
Gilian
E-mail
Function
PhD Candidate
Expertise
- Marketing
- Privacy
- Deep Learning
- Applied Econometrics
dr. H. (Hans) Risselada
First name
Hans
E-mail
Function
Associate professor
Expertise
Quantitative marketing, social networks, social influence, societal change, responsible marketing.
Disciplines
S.M. (Stephanie) Rizio
First name
Stephanie
E-mail
Function
Assistant Professor
Expertise
Environmental psychology, economic psychology, consumer behavior, social marketing

My research in economic and environmental psychology centres on understanding how lay beliefs drive social change. I explore how people's understanding of economic concepts shapes their decision-making, especially regarding environmentally conscious choices and eco-friendly consumption. I also investigate the psychological aspects of lay beliefs in other areas, such as health, examining their impact on behavior and decision-making, including the spread of conspiracy theories and vaccine uptake. 
E. (Edlira) Shehu, Prof
First name
Edlira
E-mail
Expertise
Digital marketing, advertising, marketing analytics, retailing, nonprofit marketing
Disciplines
prof. dr. L.M. (Laurens) Sloot
First name
Laurens
E-mail
Function
Distinguished professor of Entrepreneurship in Retailing (0,2 fte) & program director Executive MBA (food & retail track, 0,3 fte)
Expertise
* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, business models, chain cooperation
H.K. (Hidde) Smit, MSc
First name
Hidde
E-mail
Function
PhD-candidate
Expertise
Marketing, Advertising, Data Science, Modeling
No picture available
First name
Xiongkai
E-mail
Function
PhD student
Expertise
Marketing Analytics; Unstructured Data; Quantitative Marketing; Sustainability
Disciplines
dr. J.P.R. (Jean-Pierre) Thomassen
First name
Jean-Pierre
E-mail
Function
lecturer
Expertise
Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing,  Service/Customer Excellence, Customer Delight, Service Garantees
Disciplines
prof. dr. P.C. (Peter) Verhoef
First name
Peter
E-mail
Function
Dean, Professor
Expertise
Marketing, Retailing, Sustainable Behavior, Big Data 
No picture available
E-mail
Expertise
Customer loyalty
Disciplines
dr. J.A. (Liane) Voerman
First name
Liane
E-mail
Function
Program Director BSc International Business and Senior Lecturer Marketing
Expertise
Education leadership & management, program management.

(Marketing) Management in general (especially retail & omnichannel marketing and international marketing), and business research methodology (qualitative & quantitative research, survey & experimental research).

Supervision and coaching of master thesis students (mostly in the field of retail marketing).
No picture available
First name
Wieteke
E-mail
Function
PhD Candidate
Expertise
Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
Disciplines
No picture available
E-mail
Function
PhD student
A. (Amber) Werkman, MSc
First name
Amber
E-mail
Function
PhD Candidate
Expertise
Marketing, consumer behavior, food consumption and food waste
Disciplines
B. (Bertina) Wever
First name
Bertina
E-mail
Function
Office Manager, Department of Marketing / Project assistant, FEB Exam Bureau
T.J.P. (Tom) Wielheesen, MSc
First name
Tom
E-mail
Function
PhD Candidate
Expertise
Marketing | Data analytics | Grocery Retailing
Last modified:23 February 2023 3.24 p.m.
View this page in: Nederlands
Follow us onlinkedin facebook twitter