Skip to ContentSkip to Navigation
Customer Insights Center (RUGCIC)
Faculty of Economics and Business
Customer Insights Center (RUGCIC) Collaborative research

Publications and prizes

Our Marketing department is one of the top 5 marketing departments in Europe. The program is internationally accredited by the AACSB and EQUIS, ensuring a high-quality education, which only 1% of universities worldwide meet.

As a member of the CIC you can connect with about 50 scientific experts and get access to all their articles and whitepapers based on their research.

Research by the marketing department

The mission of the marketing program is to conduct cutting-edge fundamental and applied research within and across the three main disciplines in the field of marketing: strategy, modeling and consumer behaviour.

The main aim is to consolidate the position of the program in the top ten research groups in this field in Europe. The program has a very strong research tradition and members have contributed numerous publications to leading international journals (e.g. Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Marketing Science, and International Journal of Research in Marketing). Many of these publications have proven to be highly influential, and several have been nominated or even won best paper awards of major journals. Furthermore, several members of the group serve in editorial boards of these major marketing journals.

Studying real-world marketing problems

Within the marketing department, research projects for example consider the use and acceptance of digital marketing tools and Al, antecedents and consequences of customer engagement, compulsive buying behavior, consumer responses to advertising and other marketing stimuli, the drivers of consumer well-being, consumers' (un)sustainable behavior, and the role of self-control in consumer behavior.

Research projects within the programme often deal with rich empirical data, joining a strong theoretical foundation with sophisticated methodology. In addition, a growing proportion of research is fuelled by psychological theorizing and frequently involves conducting experimental studies either in the lab or in the field. The aim is to study real-world marketing problems in a theory-driven, rigorous, scientific manner.

CIC's researchers
Department of Marketing
Last modified:19 May 2023 09.45 a.m.
View this page in: Nederlands
Follow us onlinkedin facebook twitter