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Customer Insights Center (RUGCIC)

Faculty of Economics and Business


Dozens of academic employees of the Customer Insights Centre of the University of Groningen (RUGCIC) publish research articles in top journals.

medewerkers RUGCIC
  • 2010: Harold M. Maynard Award (Journal of Marketing)
  • 2011: Thomas P. Hustad Award
  • 2013: AMA Davidson Award
  • 2013: MOA wetenschapsprijs
  • 2013: Sheth Award
  • 2013: Veni toekenning
  • 2013: Sheth Journal of Marketing Award
  • 2014: Veni toekenning
  • 2015: Best Paper Award (European Journal of Marketing)
  • 2016: Outstanding Reviewer Award (Journal of Marketing)
  • 2017: Jan-Benedict E.M. Steenkamp Long-Term Impact Award
  • 2017: Best Paper Award (European Journal of Marketing)
  • 2018: Sheth Foundation Doctoral Dissertation Award (EMAC)
  • Etc.

Editorial Board Memberships:
  • Marketing Science
  • Journal of Marketing
  • Journal of Interactive Marketing
  • Journal of Marketing Research
  • Journal of Business Research
  • Journal of Consumer Research
  • Journal of Service Research
  • Journal of Retailing
  • Journal of the Association for Consumer Research
  • Journal of the Academy of Marketing Science
  • European Review of Social Psychology
  • International Journal of Research in Marketing
  • International Journal of Electronic Commerce
  • Etc.

Overview of our most important scientific publications

Tip: use CTRL+F to search by keywords. If you are a member of RUGCIC and would like to receive the complete article, please send an e-mail stating the title of the article to cic

Acar-Burkay, S., B.M. Fennis and L. Warlop, (2014), Trusting others: The polarization effects of need for closure, Journal of Personality and Social Psychology, forthcoming.

Achterkamp, M.C. & Vos, J.F.J. (2008). Investigating the use of the stakeholder notion in project management literature, a meta-analysis. International Journal of Project Management, 26(7), 749-757.

Agrawal, V.V., A. Atasu and K. van Ittersum (2015), Remanufacturing, third-party competition, and consumers' perceived value of new products, Management Science, 61, 1, pp. 60-72.

Alsem, K.J. & Kostelijk, E.J. (2008). Identity-based marketing: A new balanced marketing paradigm. European Journal of Marketing.

Alsem, K.J. (2008). Identiteitmarketing: Een nieuw gebalanceerd marketingparadigma. In Ontwikkelingen in het marktonderzoek, Jaarboek Marktonderzoek Associatie 2008 (pp. 117-128). Marktonderzoek Associatie.

Amblard, F. & Jager, W. (2008). Editorial. Advances in Complex Systems, 11(2).

Ammeraal, A., J.C. Hoekstra, A. van Hijum and P.S.H. Leeflang, (2014), Mystery callers: het zijn net mensen, Jaarboek Ontwikkelingen in het Marktonderzoek 2014, pp 71-83.

Andrews, R.L., Currim, I.S., Leeflang, P.S.H. & Lom, J. (2008). Estimating the SCAN*PRO model store sales: HB, FM or just OLS? International Journal of Research in Marketing, 25(1), 22-23.

Andrews, R.L., Currim, I.S. & Leeflang, P.S.H. (2011). A comparison of sales response predictions from demand models applied to store-level vs. panel data. Journal of Business and Economic Statistics, 29(2), 319-326.

Babic, A., F. Sotgiu, K. De Valck, and T.H.A. Bijmolt (2015), Factors influencing the effect of electronic word-of-mouth on sales: a meta-analytic review, Journal of Marketing Research.

Backhaus, K., Doorn, J. van & Wilken, R. (2008). Drivers of individual, joint and perceived success in inter-group price negotiations. Journal of Business-to-Business Marketing.

Backhaus, K., Doorn, J. van & Wilken, R. (2008). The impact of team characteristics on the course and outcome of intergroup price negotiations. Journal of Business-to-Business Marketing, 15(4), 365-396.

Barauskaite, D., J. Gineikiene, B.M. Fennis, V. Auruskeviciene, V. M. Yamaguchi, M., and N. Kondo (2018). Eating healthy to impress: How conspicuous consumption, perceived self-control motivation, and descriptive normative influence determine functional food choices. Appetite .

Beckers, S.F.M., H. Risselada and P.C. Verhoef, 2013, Customer engagement: A new frontier in customer value management, In: Handbook on Research in Service Marketing, R.T. Rust and M.-H. Huang, eds. Cheltenham UK: Edward Elgar Publishing Ltd, forthcoming.

Beckers, S.F.M., J. van Doorn, and P.C. Verhoef (2017). Good, better, engaged? The effect of company-initiated customer engagement behavior on shareholder value. Journal of the Academy of Marketing Science.

Beke, F.T., F. Eggers, and P.C. Verhoef (2018). Consumer Informational Privacy: Current Knowledge and Research Directions. Foundations and Trends in Marketing .

Berger, J. (2015). Essays on the governance of buyer-supplier relationships,Groningen: University of Groningen, SOM research school dissertation books.

Beune, K., Giebels, E., Adair, W.L., Fennis, B.M. & Oudenhoven-van der Zee, K.I. (2011). Strategic sequences of police interviews and the importance of order and cultural fit. Criminal Justice and Behavior, 38(9), 934-954.

Bijmolt, T.H.A., A. Delre and T.L.J. Broekhuizen, (2015), The effects of shared consumption on product life cycles and advertising effectiveness: the case of the motion picture market, Journal of Marketing Research.

Bijmolt, T.H.A., P.S.H. Leeflang, F. Block, M. Eissenbeiss, B.G.S. Hardie, A. Lemmens & P. Saffert (2010), Analytics for Customer Engagement, Journal of Service Research,13(3), 341-356.

Bijmolt, T.H.A., H.J. van Heerde & F.G.M. Pieters (2005), Determinants of price elasticity: New empirical generalizations, Journal of Marketing Research, 42 (May), 141-156.

Bijmolt, T.H.A., L.J. Paas & J. Vermunt (2004), Country and consumer segmentation: Multi-level latent class analysis of financial product ownership, International Journal of Research in Marketing, 21 (4), 323-340.

Bijmolt, T.H.A., Dorotic, M. & Verhoef, P.C. (2011). Loyalty programs: Generalizations on their adoption, effectiveness and design. Foundations and Trends in Marketing, 5(4), 197-258.

Bijmolt, T.H.A., S. Ding, J. Leenheer en M. van Willigen (2003). Gebruik en effectiviteit van klantenkaart in de detailhandel: Optimaliseer uw loyaliteitsprogramma, Tijdschrift voor Marketing, 37 (September), 26-28.

Bijmolt, T.H.A. & P. Plugge (2005). Het ontwikkelen en uitbouwen van klantrelaties: Loyaliteitsprogramma’s nog levensvatbaar?, Tijdschrift voor Marketing, 39 (Maart), 60-62.

Bijmolt, T.H.A. and M. van de Velden (2012), Multiattribute perceptual mapping with idiosyncratic brand and attribute sets, Marketing Letters, 23, pp. 585-601.

Bolderdijk, J.W., E. van der Werff, and L. Steg, 2016, De psychologische effecten van prijsprikkels, Tijdschrift Vervoerswetenschap, 52(1).

Bolderdijk, J.W., C. Brouwer, and G. Cornelissen (2018) When Do Morally Motivated Innovators Elicit Inspiration Instead of Irritation? Frontiers in Psychology, 8:2362.

Bolton R.N., K.N. Lemon & P.C. Verhoef (2004), The Theoretical Underpinnings of Customer Asset Management: A Framework and Propositions for Future Research, Journal of the Academy of Marketing Science, 32 (3), 271-292.

Bolton, R.N., K.N. Lemon & P.C. Verhoef (2008), Expanding Business-to-Business Customer Relationships: Modeling the Customer’s Upgrade Decision, Journal of Marketing, 72 (1), 46-64.

Bosma. J., M. Heijnsbroek, and P.C. Verhoef (2017). Hoe verbetert de NS zijn klantprestatie, Tijdschrift voor Marketing, april, 42-45.

Bouma, J.T. (2009), Why participation works: the role of employee involvement in the implementation of the customer relationship management type of organizational change. Groningen, SOM dissertation books.

Bouma, J.T., M.S. Bugel, P.C. Verhoef, T. Alleman, T. Wiesel & T. Wesselius (2010), Dutch Customer Performance Index: het nieuwe meten van klantprestaties, Tijdschrift voor Marketing (April), 58-63.

Breugelmans, E., T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, and N.V. Wünderlich (2015), Advancing Research on Loyalty Programs: A Future Research Agenda, Marketing Letters, 26 (2), 127-139.

Broek, K. van den, J.W. Bolderdijk, and L. Steg (2017). Individual Differences in Values Determine the Relative Persuasiveness of Biospheric, Economic and Combined Appeals. Journal of Environmental Psychology.

Bugel, M.S., Verhoef, P.C., Hoving-Wesselius, T., Wiesel, T., Bouma, J.T. & Alleman, T. (2011). Dutch customer performance index: IKEA levert beste klantprestatie. Tijdschrift voor Marketing, 2, 44-48.

Burmester, A.B., F. Eggers, M. Clement and T. Prostka, 2016, Accepting or fighting unlicensed usage: can firms reduce unlicensed usage by optimizing their timing and pricing strategies?, International Journal of Research in Marketing, 33, 2.

Cambra-Fierro, F.J. Sese, and J. van Doorn (2017). Customer–firm interactions and the path to profitability: A chain-of-effects model. Journal of Service Research.

Cheung, T., Kroese, F., Fennis, B., & de Ridder, D. T. D. (2015). Put a limit on it: The protective effects of scarcity heuristics when self-control is low. Health Psychology Open.

Cheung, T., F. Kroeze, B.M. Fennis, and D.T.D. de Ridder (2017). The Hunger Games: Using hunger to promote healthy choices in self-control conflicts, Appetite.

Cleeren, K., K. Geyskens, P.C. Verhoef and J.M.E. Pennings, (2016), Regular or low-fat? An investigation of the long-run impact of the first low-fat purchase on subsequent purchase volumes and calories, International Journal of Research in Marketing.

Combe, I., Rudd, J.M., Leeflang, P.S.H. & Greenley, G.E. (2012). Antecedents to strategic flexibility: Management cognition, firm resources and strategic options. European Journal of Marketing.

Deleersnijder, B., M.G. DeKimpe, J.B.E.M. Steenkamp, P.S.H. Leeflang (2009), The role of national culture in advertising's sensitivity to business cycles: an investigation across continents, Journal of Marketing Research, 46 (5), 523-626.

Delre, S.A., T.L.J. Broekhuizen and T.H.A. Bijmolt, (2015) The effects of shared consumption on product life cycles and advertising effectiveness: The case of the motion picture market, Journal of Marketing Research.

Delre, S.A., W. Jager, T.H.A. Bijmolt, M.A. Janssen (2007), Targeting and timing promotional activities: an agent-based model for the take-off of new products, Journal of Business Research, 60 (8), 826-835.

Delre, S.A., W. Jager., T.H.A. Bijmolt & M. Janssen. (2008). The effects of social influences and network topology on innovation diffusion dynamics, Journal of Product Innovation Management.

Delre, S.A., Broekhuizen, T.L.J. & Jager, W. (2008). The effect of social influence on market inequalities in the motion picture industry. Advances in Complex Systems, 11(2), 273-287.

Donkers B., P.H. Franses & P.C. Verhoef (2003), Using Selective Sampling for Binary Choice Models to Reduce Survey Costs, Journal of Marketing Research, 40 (4), 492-497.

Donkers, B., P.C. Verhoef & M. de Jong (2007), Modeling CLV: A Test of Competing Models in the Insurance Industry, Quantitative Marketing and Economics, 5 (2): 163-90.

Doorn, J. van, Hoekstra, J.C., (2013), Customization of online advertising: the role of intrusiveness, Marketing Letters, 24: 339-351.

Doorn, J. van, P.S.H. Leeflang and M. Tijs, (2013), Satisfaction as a predictor of future performance: A replication, International Journal of Research in Marketing, 30, 3, pp. 314-318

Doorn, J. van (2011). Customer engagement: Essence, dimensionality and boundaries. Journal of Service Research, 14 (3), 280-282.

Doorn, J. van and J.C. Hoekstra (2012), Customization of online advertising: The role of intrusiveness, Marketing Letters.

Doorn, J. van & Verhoef, P.C. (2011). Willingness to pay for organic products: Differences between virtue and vice foods. International Journal of Research in Marketing, 28, 167-180.

Doorn, J. van, P.C. Verhoef & T.H.A. Bijmolt (2007), 'The importance of non-linear relationships between attitude and behaviour in policy research', Journal of Consumer Policy, 30 (2): 75-90.

Doorn, J. van, P.C. Verhoef (2008). Der nichtlineare Zusammenhang zwischen einstellungen under verhalten Verbraucher mit einem ausgeprägten umweltbewusstsein verhalten sich auch umweltbewusst. Jahrbuch der Absatz- und Verbrauchsforschung , 54, 26-41.

Doorn, J. van and P.C. Verhoef, 2015, Drivers of and barriers to organic purchase behavior, Journal of Retailing, 91, 3, pp. 436-450.

Doorn, J. van, P.C. Verhoef (2008). Critical incidents and the impact of satisfaction on customer share, Journal of Marketing, 72 (4), 123-142.

Doorn, J. van (2008). Is there a halo effect in satisfaction formation in business-to-business services? Journal of Service Research, 11, 124-141.

Doorn, J. van (2008). Alleen maar business as usual? De invloed van negatieve kritische incidenten op klanttevredenheid en retentie in business markten. In Ontwikkelingen in het marktonderzoek, Jaarboek Marktonderzoek Associatie 2008(pp. 209-225). Marktonderzoek Associatie.

Doorn, J. van, M. Onrust, P.C. Verhoef, and M.S. Bügel (2017), The Impact of Corporate Social Responsibility on Customer Attitudes and Retention – The Moderating Role of Brand Success Indicators, Marketing Letters.

Dorotic, M., P.C. Verhoef, D. Fok and T.H.A. Bijmolt, (2014), Reward redemption effects in a loyalty program when customers choose how much and when to redeem, International Journal of Research in Marketing, 31, pp. 339-355.

Dorotic, M. (2011). The Influence of Marketing Instruments and Rewarding on Cardholders' Behavior in Coalition Loyalty Programs. Groningen: dissertation books.

Dorotic, M., Fok, D., Verhoef, P.C. & Bijmolt, T.H.A. (2011). Do vendors benefit from promotions in multi-vendor loyalty programs. Marketing Letters, 22(4), 341-356 .

Dorotic, M., T.H.A. Bijmolt and P.C. Verhoef (2012), Loyalty programmes: Current knowledge and research directions, International Journal of Management Reviews, 14, 3, pp. 217-237.

Drechsler, W., M. Natter and P.S.H. Leeflang, 2013, Improving marketing's contribution to new product development, Journal of Product Innovation Management, 30, 2, pp. 298-315.

Drechsler, Leeflang, P.S.H., T.H.A. Bijmolt, and M. Natter (2017), Multi-unit promotions and their impact on purchase decisions and sales, European Journal of Marketing, 51 (5/6), 1049-1074.

Eck, P.S. van, Leeflang, P.S.H. & Jager, J. de (2011). Opinion leaders’ role in innovation diffusion: A simulation study. The Journal of Product Innovation Management, 28, 187-203.

Emrich, O. and P.C. Verhoef, 2015, The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers, International Journal of Research in Marketing.

Everdingen, Y.M. van, Sloot, L.M., Nierop, J.E.M. van & Verhoef, P.C. (2011). Towards a further understanding of the antecedents of retailer new product adoption. Journal of Retailing, 87 (4), 579-597.

Feld, S., K. Peters, H. Frenzen, M. Krafft and P.C. Verhoef (2012), The effect of mailing design characteristics on direct mail campaign performance, International Journal of Research in Marketing, 30, 2.

Fennis, B.M., T.W. Andreassen and L. Lervik-Olsen (2015), Behavioral disinhibition can foster intentions to healthy lifestyle change by overcoming commitment to past behavior, PLOS ONE, forthcoming.

Fennis, B., & Wiebenga, J. (2015). Disordered environments prompt mere goal pursuit, Journal of Environmental Psychology.

Fennis, B.M. & Wiebenga J. (2016). Me, myself, and Ikea: qualifying generic self-referencing effects in brand judgment, Journal of Business Research.

Fennis, B.M., Adriaanse, M.A., Stroebe, W & Pol, B. (2011). Bridging the intention-behavior gap: Inducing implementation intentions through persuasive appeals. Journal of Consumer Psychology, 21(3), 302-311.

Fennis, B.M. (2011). Can't get over me: Ego-depletion attenuates prosocial effects of perspective taking. European Journal of Social Psychology, 41(5), 551-680.

Fennis, B.M. & Stel, M. (2011). The pantomime of persuasion: Fit between nonverbal communication and influence strategies. Journal of Experimental Social Psychology, 47, 806-810.

Fennis, B.M. & H. Aarts (2012), Revisiting the agentic shift: Weakening personal control increases susceptibility to social influence, European Journal of Social Psychology, 42, pp. 824–831.

Fennis, B.M., E.H.H.J. Das and M.L. Fransen (2012), Print advertising: Vivid content, Journal of Business Research, 65, pp. 861-864.

Fennis, B.M. and W. Stroebe (2013), Softening the blow: Company self-disclosure of negative information lessens damaging effects on consumer judgment and decision making, Journal of Business Ethics, forthcoming.

Fennis, B.M., L. Janssen, K.D. Vohs (2009), Acts of benevolence: a limited resource account of compliance with charitable requests, Journal of Consumer Research, 35, 906-924.

Frambach, R. & Leeflang, P.S.H. (2009), Marketing aan de top, 10 problemen, 10 oorzaken, 10 oplossingen. Amsterdam: Pearson Education.

Frambach, R., Arts, J & Bijmolt, T.H.A. (2011). Generalizations on consumer innovation adoption: a meta-analysis on drivers of intention and behavior. International Journal of Research in Marketing, 28, 134-144.

Franses, P.H. & P.C. Verhoef (2007), Onderwijskwaliteit aan NL universiteiten, Economische Statistische Berichten, 92, 519, pp. 600-602.

Fransen, M.L., Fennis, B.M., Pruyn, A. & Vohs, K.D. (2011). When fit fosters favoring: The role of private self-focus. Journal of Experimental Social Psychology, 47(1), 202-207.

Fransen, M. & Fennis, B.M. (2014). Comparing the impact of explicit and implicit resistance strategies on message persuasiveness. Journal of Communication, 64,915-934.

Fransen, M. and B.M. Fennis (2014), When attempts at conversion produce aversion: Comparing the impact of explicit and implicit resistance strategies on message persuasiveness, Journal of Communication.

Geller, E.S., T. Cunningham and J.W. Bolderdijk, 2014, Ecology: achieving an ecologically sustainable future, In: Gullotta, T.P., & Bloom, M. (Eds.), Encyclopedia of primary prevention and health promotion (pp. 278-293), New York, USA: Springer.

Gensler, S., P.S.H. Leeflang and B. Skiera (2012), Impact of online channel use on customer revenues and costs to serve: Considering product portfolios and self-selection, International Journal of Research in Marketing, 29, 2, pp. 192-201.

Gensler, S., O. Hinz, B. Skiera and S. Theysohn (2012), Willingness-to-pay estimation with choice-based conjoint analysis: Addressing extreme response behavior with individually adapted designs, European Journal of Operational Research, 219, 2, pp. 368-378.

Gensler, S., P.C. Verhoef and M. Böhm (2012), Understanding consumers’ multichannel choices across the different stages of the buying process, Marketing Letters, 23, 4, pp. 987-1003.

Gensler, S., P.S.H. Leeflang and B. Skiera (2013), Comparing methods to separate treatment from self-selection effects in an online banking setting, Journal of Business Research.

Gensler, S., S.A. Neslin and P.C. Verhoef (2017), The showrooming phenomenon: it's more than just about price, Journal of Interactive Marketing , 38(2), 29-43.

Gijsenberg, M.J. (2017). Riding the waves: Revealing the impact of intrayear category demand cycles on advertising and pricing effectiveness. Journal of Marketing Research, 54 (2), 171-186.

Gijsenberg, M.J., (2016), Riding the waves: revealing the impact of intra-year category demand cycles on advertising and pricing effectiveness, Journal of Marketing Research.

Gijsenberg, M. J. (2014). Measuring marketing effectiveness around major sports events: A comparison of two studies and a call for action. International journal of research in marketing, 31(1), 30-32.

Gijsenberg, M.J., (2014), Going for gold: Investigating the (non)sense of increased advertising around major sports events, International Journal of Research in Marketing, 31 (1), 2-15.

Gijsenberg, M.J., H.J. van Heerde and P.C. Verhoef (2015), Losses loom longer than gains: modeling the impact of service crises on perceived service quality over time, Journal of Marketing Research, 52, 5, pp. 642-656.

Gijsenberg, M.J., and P.C. Verhoef (2018). Moving Forward: The Role of Marketing in Fostering Public Transport Usage. Journal of Public Policy & Marketing .

Gilbert, N., W. Jager, G. Deffuant (2007),’ Adjali, Iqbal Complexities in markets: Introduction to the special issue’, Journal of Business Research, 60 (8): 813-815.

Haan, E. de, P.C. Verhoef and T. Wiesel (2015), The predictive ability of different customer feedback metrics for retention, International Journal of Research in Marketing.

Haan, E. de, P.K. Kannan, P.C. Verhoef, and T. Wiesel (2018), Device Switching in Online Purchasing: Examining the Strategic Contingencies. Journal of Marketing.

Hagger, M.S.,  N.L.D. Chatzisarantis, H. Alberts, C.O. Anggono, C. Batailler, A. Birt, B.M. Fennis and M. Zwienenberg, 2016, A multi-lab pre-registered replication of the ego depletion effect, Perspectives on Psychological Science.

Harms, B., T.H.A. Bijmolt, and J.C. Hoekstra (2017). Digital native advertising: Practitioner perspectives and a research agenda. Journal of Interactive Advertising.

Hausberg, P. and P.S.H. Leeflang (2018), Absorbing integration: empirical evidence on the mediating role of absorptive capacity between functional-/cross -integration and innovation performance, International Journal of Innovation Management .

Heerde, H.J. van & T.H.A. Bijmolt (2005), Decomposing the promotional revenue bump for loyalty program members versus non-members, Journal of Marketing Research, 42 (November), 443-457.

Heerde, H.J. van, P.S.H. Leeflang & D.R. Wittink (2000), The Estimation of Pre and Postpromotion Dips with Store-Level Scanner Data, Journal of Marketing Research, 37 (3), 383-395.

Heerde, H.J. van, P. S. H. Leeflang & D.R. Wittink (2005), Decomposing the Sales-Promotion Bump with Store Data, Marketing Science.

Heerde, H.J. van, Maarten J. Gijsenberg, Marnik G. Dekimpe and Jan-Benedict E.M. Steenkamp (2015), “Price and Advertising Effectiveness over the Business Cycle,” in Empirical Generalizations about Marketing Impact 2nd ed., Dominique M. Hanssens, ed. Cambridge, MA: Marketing Science Institute.

Heijden, M. van der, E. de Haan and T. Hoving-Wesselius (2014), Een modelmatige aanpak om het effect van online adverteren op conversie te achterhalen, Jaarboek MarktOnderzoekAssociatie 2014, 39, pp. 25-37.

Helmig, B., J. Huber, P.S.H. Leeflang (2007), 'Explaining behavioural intentions toward co-branded products', Journal of Marketing Management, 23 (3/4): 285-304.

Helmig, B., Huber, J.A. & Leeflang, P.S.H. (2008). Co-branding: The state-of-art. Schmalenbach Business Review, 60, 359-377.

Herpen, E. van, J.E.M. van Nierop and L.M. Sloot (2012), The relationship between in-store marketing and observed sales for organic versus fair trade products, Marketing Letters, 23, pp. 293–308.

Hoekstra, J.C., E.K.R.E. Huizingh, T.H.A. Bijmolt and A. Krawczyk, 2015, Providing information and enabling transactions: which website function is more important for success?, Journal of Electronic Commerce Research, 16, 2, pp. 81-94.

Hoekstra, J.C., K.R.E. Huizingh, T.H.A. Bijmolt and A.C. Krawczyk (2015), Providing information and enabling transactions: which website function is more important for success?, Journal of Electronic Commerce Research, 16, 2.

Hoekstra, J.C., P.S.H. Leeflang & D. Wittink (1999) ‘The Customer Concept: The Basis for a New Marketing Paradigm’, Journal of Market Focused Management, 4 (1), 43-76.

Hoffmann, A.O.I., J.H. von Eije von & W. Jager (2008). ‘De beïnvloedbaarheid van beleggers’, Maandblad voor Accountancy en Bedrijfseconomie.

Hogan J., D.R. Lehman, M. Merino, R.K. Srivastava, J.S. Thomas, & P.C. Verhoef (2002), Linking Customer Assets to Financial Performance, Journal of Service Research, 77 (3), 359-78.

Holtrop, N., Wieringa, J., Gijsenberg, M., & Verhoef, P. C. (2017). No Future Without the Past? Predicting Churn in the Face of Customer Privacy. International Journal of Research in Marketing, 34(1), 154-172.

Horvath, C. & Wieringa, J.E. (2008). Pooling data for the analysis of dynamic marketing systems. Statistica Neerlandica, 62(2), 208-229.

Huet, S., Deffuant, G. & Jager, W. (2008). A rejection mechanism in 2D bounded confidence provides more conformity. Advances in Complex Systems, 11(4), 529-549.

Hunneman, A. (2011). Advances in Methods to Support Store Location and Design Decisions. Groningen: dissertation books.

Hunneman, A., P.C. Verhoef and L.M. Sloot (2015), The impact of consumer confidence on store satisfaction and share of wallet formation, Journal of Retailing, 91, 3, pp. 516-532.

Hunneman, A., P.C. Verhoef, and L.M. Sloot (2017). The moderating role of shopping trip type in store satisfaction formation. Journal of Business Research , 78, 133-142 .

Ittersum, K. van and B. Wansink, 2016, Stop spoon dosing: milliliter instructions reduce inclination to spoon dosing, BMC Research Notes, DOI: 10.1186/s13104-015-1809-1.

Ittersum, K. van and B. Wansink, 2016, The behavioral science of eating: encouraging boundary research that has impact, Journal of the Association for Consumer Research, 1, 1, pp. 5-14.

Ittersum, K. van, and Brian Wansink (2013), "Extraverted Children Are More Biased by Bowl Sizes than Introverts," PLoSOne, 8(10), 1-3.

Ittersum, K. van, Brian Wansink, Joost M.E. Pennings, and Daniel Sheehan (2013), "Smart Shopping Carts: How Real-Time Feedback Influences Spending," Journal of Marketing, 77(6), 21-36.

Ittersum, K. van (2015), “Marketing en Consumenten Welzijn”, Oratie; Customer Insights Center, 26.

Jager, W. (2007), ‘The four P's in social simulation, a perspective on how marketing could benefit from the use of social simulation’, Journal of Business Research, 60 (8): 868-875.

Janssen, L., and B.M. Fennis, 2017, Mindless resistance to persuasion: low self-control fosters the use of resistance-promoting heuristics, Journal of Consumer Behaviour.

Jordan, J.,M.C. Leliveld and A.E. Tenbrunsel, 2015, The moral self-image scale: measuring and understanding the malleability of the moral self, Frontiers in Psychology, 6, 1878, DOI: 10.3389/fpsyg.2015.01878.

Joye, J. and J.W. Bolderdijk, 2014, An exploratory study into the effects of extraordinary nature on emotions, mood, and prosociality, Frontiers in Psychology, 5, 1577.

Kahn, B.E., J.J. Inman, and P.C. Verhoef (2018). Introduction to Special Issue: Consumer Response to the Evolving Retailing Landscape. Journal of the Association of Consumer Research, 3 (3), 255-259.

Kannan, P.K., W. Reinartz and P.C. Verhoef, 2016, The path to purchase and attribution modeling: introduction to special section, International Journal of Research in Marketing.

Kiewiet, D.J. & Achterkamp, M.C. (2008). Images of new product success: A case study in search of local validity. European Journal of Innovation Management, 11(1), 87-102.

Kleinkercher, K., O. Emrich, D. Herhausen, P.C. Verhoef, and T. Rudoloph (2018). Websites as Information Hubs, How Informational Channel Integration and Shopping Benefit Density Interact in Steering Customers to the Physical Store. Journal of the Association of Consumer Research .

Konus, U., Verhoef, P.C. & Neslin, S.A. (2008). Multichannel shopper segments and their covariates. Journal of Retailing, 84(4), 398-413.

Konus, U. (2010). Essays on multichannel customer management. Groningen: dissertation books.

Konus, U., S.A. Neslin and P.C. Verhoef, 2013, The effect of search channel elimination on purchase incidence, order size and channel choice, International Journal of Research in Marketing.

Kooge, E.,  P.C. Verhoef and N. Walk, 2016, Merging data streams: the real challenge of big data, Research World, 58, 1-2, pp. 34-37.

Kornelis, M., DeKimpe, M. & Leeflang, P.S.H. (2008). Does competitive entry structurally change key marketing metrics?, International Journal of Research in Marketing, 25(3), 173-182.

Krafft, M., C. Arden, and P.C. Verhoef (2017). Permission marketing and privacy concerns - Why do customers (not) grant permissions. Journal of Interactive Marketing , 39, 39-54.

Kraus, S., F. Meier, F. Eggers, R. Bouncken and F. Schüssler, 2015, Standardization vs. adaption: the influence of psychic, cultural, and geographical distance on international marketing mix decisions, European Journal of International Management.

Kraus, S., T.C. Ambos, F. Eggers and B. Cesinger, 2015, Distance and perceptions of risk in internationalization decisions, Journal of Business Research.

Krawczyk, A. (2008). Dissertation: Linking the customer purchase process to website development and E-commerce performance. Rijksuniversiteit Groningen. Enschede: PPI Publishers.

Kremer, S.T.M., Bijmolt, T.H.A., Leeflang, P.S.H. & Wieringa, J.E. (2008). Generalizing the effectiveness of pharmaceutical promotional expenditures. International Journal of Research in Marketing, 25(4), 234-246.

Kumar, V., L. Aksoy, B. Donkers, R. Venkatesan, T. Wiesel & S. Tillmanns (2010), Undervalued or Overvalued Customers: Capturing Total Customer Engagement Value, Journal of Service Research, 13, 297-312.

Langerak F.L. & Verhoef, P.C. (2003), Further Thoughts on CRM: Strategically Embedding CRM in Organizations, Business Strategy Review, 14 (4), 73-80.

Lee, L., J. Inman, J.J. Argo, T. Böttger, U. Dholakia, T. Gilbride, K. van Ittersum, B. Kahn, A. Kalra, D.R. Lehmann, L.M. McAlister, V. Shankar, and C.I. Tsai (2018). From browsing to buying and beyond: The needs-based shopper journey model. Journal of the Association for Consumer Research.

Leeflang, P.S.H., 2017, Bridging the gap: reflections on theorizing with managers, European Journal of Marketing.

Leeflang, P.S.H., P.C. Verhoef, P. Dahlström and T. Freundt, 2014, Challenges and solutions for marketing in a digital era, European Management Journal, 32, 1, pp. 1-12.

Leeflang, P.S.H., P.N Spring, J. van Doorn and T. Wansbeek, 2013, Identifying the direct mail-prone consumer, Journal of Global Scholars of Marketing Science, Bridging Asia and the World, 23, 2, pp. 175-195.

Leeflang, P.S.H., P.C. Verhoef, P. Dahlström and T. Freundt, 2013, Digitale marketing: uitdagingen en oplossingen, Holland Management Review, 148, pp. 41-49.

Leeflang, P.S.H. and J. Parreno-Selva (2012), Cross-category demand effects of price promotions, Journal of the Academy of Marketing Science, 40, 4, pp. 572-586.

Leeflang, P.S.H. (2011). Paving the way for "Distinguished Marketing. International Journal of Research in Marketing, 28(2), 75-88.

Leeflang, P.S.H. (2008). Modeling competitive responsiveness. In B. Wieringa (Ed.), Handbook of marketing decision models, 211-251.

Leeflang, P.S.H. (2008). Modeling competitive reaction effects. Schmalenbach Business Review, 60, 322-358.

Leeflang, P.S.H. en M. Visser (2018). Online Media : Wat Kopen We Ervoor? Holland Management Review ,178, 60-70.

Leeflang, P.S.H., T.H.A. Bijmolt, J. van Doorn, D.M. Hanssens, H.J. van Heerde, P.C. Verhoef and J.E. Wieringa (2009). Creating lift versus building the base: Current trends in marketing dynamics, International Journal of Research in Marketing, 26 (1), 13-20.

Leeflang, P.S.H., Parreño Selva, J., Dijk, A. van & Wittink, D.R. (2008). Decomposing the sales promotion bump accounting for cross-category effects. International Journal of Research in Marketing, 25(3), 201-214.

Leeflang, P.S.H. (2005), Heeft Marketing nog Toekomst, Holland Management Review, 99, 74-79.

Leeflang, P.S.H., (2012), De verwetenschappelijking van marketing, Holland Management Review, 146, pp. 19-26.

Leeflang, P.S.H., M. Neef, A. Molendijk & P.C. Verhoef (2007), ‘De Rol van Marketing in Nederlandse Ondernemingen’, Holland Management Review, 25 (117), 59-67.

Leeflang, P.S.H. & Verhoef, P.C. (2008). Leeflang en Verhoef: Waar staat de marketingafdeling. Tijdschrift voor Marketing, mei, 48-50.

Leeflang, P.S.H. & P.C. Verhoef, (2014), Marketing van professionele diensten en professionele dienstverlening, Maandblad Accountancy Bedrijfseconomie, 88, 7/8, pp. 270-273.

Leeflang, P.S.H., P.C. Verhoef and P. Verlegh (2015), Canon deel 13: Marketing, Economische Statistische Berichten, 100, 4709, pp. 276-281.

Leenheer, J., H.J. van Heerde, T.H.A. Bijmolt, A. Smidts (2007), 'Do loyalty programs really enhance behavioral loyalty? An empirical analysis accounting for self-selecting members', International Journal of Research in Marketing, 24 (1), 31-47.

Leenheer, J. & Bijmolt, T.H.A. (2008). Which retailers adopt a loyalty program? An empirical survey. Journal of Retailing and Consumer Services, 15, 429-442.

Leijten, F.R.M., J.W. Bolderdijk, K. Keizer, M. Gorsira, E. van der Werff and L. Steg, (2014), Factors that influence consumers’ acceptance of future energy systems: the effects of adjustment type, production level, and price, Energy Efficiency, DOI: 10.1007/s12053-014-9271-9.

Leliveld, M.C., and H. Risselada (2017). Dynamics in charity donation decisions: Insights from a large longitudinal data set. Science Advances, Vol. 3, no. 9.

Leliveld, M.C., A.L. Schippers and A. Soetevent, 2016, Een commercieel talent voor liefdadigheid. ESB, 101, 4740, pp 546-549.

Leliveld, M.C., I. van Beest, E. van Dijk and A.E. Tenbrunsel (2009). Understanding the influence of payoff valence in bargaining: A study on fairness accessibility, norms, and behavior,Journal of Experimental Social Psychology, 45, 505-514.

Leliveld, M.C., E. van Dijk and I. van Beest (2012), Punishing and compensating others at your own expense: The role of empathic concern on reactions to distributive injustice, European Journal of Social Psychology, 42, pp. 135-140.

Lemon, K.N. and P.C. Verhoef, 2016, Understanding the customer experience throughout the customer journey, Journal of Marketing.

Lhoest-Snoeck, S.M.J., J.E.M. van Nierop and P.C Verhoef (2014), For new customers only: A study on the effect of acquisition campaigns on a service company's existing customers' CLV, Journal of Interactive Marketing, forthcoming.

Lhoest-Snoeck, S., E. van Nierop and P.C. Verhoef (2015), Customer value modelling in the energy market and a practical application for marketing decision making, Int. J. of Electronic Customer Relationship Management, 9, 1, pp. 1-32.

Liu, H., L. Lobschat, P.C. Verhoef, and H. Zao (2018). App Adoption: The Effect On Purchasing Of Customers Who Have Used A Mobile Website Previously, Journal of Interactive Marketing .

Liu, H., L. Lobschat, and P.C. Verhoef (2018). Multichannel Retailing: A Review and Research Agenda. Foundations and Trends in Marketing.

Lobschat, L., E.C. Osinga and W.J. Reinartz, 2017, What happens online stays online? - Segment-specific online and offline effects of banner advertisements, Journal of Marketing Research.

Melero, F., J. Sese and P.C. Verhoef, 2016, Recasting the customer experience in today’s omnichannel environment, Universia Business Review, 50, pp. 18-37.

Melnyk, V., S.M.J. van Osselaer, T.H.A. Bijmolt (2009). Are women more loyal customers than men: gender differences in loyalty to firms and individual service providers, Journal of Marketing, 73 (4), 82-96.

Melnyk, V., & Bijmolt, T.H.A. (2015). The effects of introducing and terminating loyalty programs, European Journal of Marketing , 49 (3-4), 398-419.

Minnema, A. and T.H.A. Bijmolt, 2016, Return to sender? Het effect van reviews op het terugzenden van producten, Tijdschrift voor Marketing, 6, pp. 44-47.

Minnema, A., T.H.A. Bijmolt and M.C. Non, 2016, The impact of instant reward programs and bonus premiums on consumer purchase behavior, International Journal of Research in Marketing.

Minnema, A., T.H.A. Bijmolt, S. Gensler and T. Wiesel, 2016, To keep or not to keep: effects of online customer reviews on product returns, Journal of Retailing, 92, 3, pp. 253-267.

Minnema, A, T.H.A. Bijmolt, S. Gensler and T. Wiesel, 2016, When positive product reviews backfire for retailers, Harvard Business Review blog.

Minnema, A., T.H.A. Bijmolt, and M.C. Non (2017), The Impact of Instant Reward Programs and Bonus Premiums on Consumer Purchase Behavior, International Journal of Research in Marketing, 34 (1), 194-211.

Moeini-Jazani, M., K. Knoeferle, L. de Molière, E. Gatti, and L. Warlop (2017). Social Power Increases Interoceptive Accuracy. Frontiers in Psychology.

Muehlfeld, K., Doorn, J. van & Witteloostuijn, A. van (2011). The effects of personality composition and decision-making processes on change preferences of self-managing teams. Managerial and Decision Economics, 333-353.

Nelissen, R.M.A., Leliveld, M.C., Dijk, E van & Zeelenberg, M. (2011). Fear and guilt in proposers: Using emotions to explain offers in ultimatum bargaining (pages 78–85). European Journal of Social Psychology, 41, 78-85.

Neslin, S.A., R. Leghorn, V. Shankar, M.L. Teerling, J.S. Thomas & P.C. Verhoef (2006) Challengers and Opportunities in Multichannel Customer Management, Journal of Services Research, 9 (2), 95-112.

Neslin, S.A., K. Jerath, A. Bodapati, E.T. Bradlow, J. Deighton, S. Gensler, L. Lee, E. Motaguti, R. Telang, R. Venkatesan, P.C. Verhoef and Z.J. Zhang, (2014), The Interrelationships between Brand and Channel Choice, Marketing Letters.

Nierop, E. van, Leeflang, P.S.H., Teerling, M.L. & Huizingh, K.R.E. (2011). The impact of the introduction and use of an informational website on offline customer buying behavior. International Journal of Research in Marketing, 28(2), 155-165.

Nierop, E. van, D. Fok, P.H. Franses (2009). Interaction between shelf layout and marketing effectiveness and its impact on optimizing shelf arrangements. Marketing Science, 27(6), 1065-1082.

Nierop, E. van, B.J. Bronnenberg, R. Paap, M. Wedel, P.H. Franses (2009). Retrieving unobserved consideration sets from household panel data, Journal of Marketing Research, 47 (1), 63-74.

Nierop, E., P.C. Verhoef & P.H. Franses, Studie Evaluaties en Marktaandelen van Nederlandse Universiteiten, Economische Statistische Berichten, 93 (4532), 216-218.

Osinga, E.C. (2011). Pharmaceutical marketing, its effects on drug sales and beyond. Groningen: dissertation books.

Osinga, E.C., Leeflang, P.S.H., Srinivasan, S. & Wieringa, J.E. (2011). Why do firms invest in consumer advertising with limited sales response? A shareholder perspective. Journal of Marketing, 75, 109-124.

Ou, Y.C., L. de Vries, T. Wiesel, and P. C. Verhoef, 2014, The role of consumer confidence in creating customer loyalty, Journal of Service Research.

Ou, Y.C., P.C. Verhoef and T. Wiesel, 2016, The effects of customer equity drivers on loyalty across services industries and firms, Journal of the Academy of Marketing Science.

Ou, Y.C. and  P.C. Verhoef (2017). The impact of positive and negative emotions on loyalty intentions and their interactions with customer equity drivers. Journal of Business Research, 80, 106-115 .

Ou, Y-C., Verhoef, P. C., & Wiesel, T. (2017). The effects of customer equity drivers on loyalty across services industries and firms. Journal of the Academy of Marketing Science, 45(3), 336-356.

Paas, L.J., J.K. Vermunt, T.H.A. Bijmolt (2007), Discrete time, discrete state latent Markov modelling for assessing and predicting household acquisitions of financial products, Journal of the Royal Statistical Society: Series A (Statistics in Society) , 170 (4): 955-974.

Paas, L.J., T.H.A. Bijmolt, J.K. Vermunt (2007), Acquisition patterns of financial products: a longitudinal investigation, Journal of Economic Psychology, 28 (2): 229-241.

Paas, L.J., T.H.A Bijmolt and J.C. Vermunt (2015), Long-term developments of EU household financial product portfolios: a multilevel latent class analysis, Metron.

Pallas, Florian, Lisa E. Bolton, and Lara Lobschat (2018). Shifting the Blame: How Surcharge Pricing Influences Blame Attributions for a Service Price Increase. Journal of Service Research.

Pauwels, K., Leeflang, P.S.H., Teerling, M.L. & Huizingh, K.R.E. (2011). Does online information drive offline revenues? Only for specific products and consumer segments! Journal of Retailing, 87(1), 1-17.

Pechlivanoglou, P., J.E. Wieringa, T. de Jager and M.J. Postma, (2014), The effect of financial and educational incentives on rational prescribing. A state-space approach, Health Economics.

Pfeiffer, B., H. Deval, F. Kardes, E. Hirt, S. Karpen and B.M. Fennis, (2014), No product is perfect: The positive influence of acknowledging the negative, Thinking and Reasoning, forthcoming

Piening, S., K.C. Reber, J.E. Wieringa, S.M.J.M. Straus, P.A. de Graeff, F.M. Haaijer-Ruskamp and P.G.M. Mol, (2012), Impact of safety-related regulatory action on drug use in ambulatory care in The Netherlands, Clinical pharmacology & Therapeutics, 91, 5, pp. 838-845.

Polo, Y., Sesé, J. & Verhoef, P.C. (2011). The effect of pricing and advertising on customer retention in a liberalizing market. Journal of Interactive Marketing, 25(4), 201-214.

Prins, R., P.C. Verhoef (2007), Marketing communication drivers of adoption timing of a new e-service aming existing customers, Journal of Marketing, 71 (2): 169-183.

Prins, R., P.C. Verhoef, P.H. Franses (2009). The impact of adoption timing on new service usage and early disadoption, International Journal of Research in Marketing, 26 (4), 304-313.

Reber, K.C., S. Piening, J.E. Wieringa, S. M.J.M. Straus, J.M. Raine, P.A. de Graeff, F.M. Haaijer-Ruskamp and P.G.M. Mol (2013), When direct healthcare professional communications have an impact on inappropriate and unsafe use of medicines. A retrospective analysis of determinants of impact of safety warnings, Clinical pharmacology & Therapeutics, 93, 4, pp. 360-365.

Riel, A.C.R. van, G. Calabretta, P.H. Driessen, B. Hillebrand, A. Humphreys, M. Krafft and S.F.M. Beckers (2013), Consumer perceptions of service constellations: Implications for service innovation, Journal of Service Management, forthcoming.

Risselada, H., L. de Vries, and M. Verstappen (2018). The impact of social influence on the perceived helpfulness of online consumer reviews. European Journal of Marketing, 52 (3/4), .619-636.

Risselada, H., P.C. Verhoef and T.H.A. Bijmolt (2014), Dynamic effects of social influence and direct marketing on the adoption of high-technology products, Journal of Marketing, 78, 2, pp. 52-68.

Risselada, H. (2012). Analyzing Behavior in Customer Relationships Accounting for Customer-to-Customer Interactions. Groningen: SOM dissertation books.

Risselada, H., P.C. Verhoef and T.H.A. Bijmolt (2015), Indicators of opinion leadership in customer networks: self-reports and degree centrality, Marketing Letters.

Rooderkerk, R.P., H.J. van Heerde and T.H.A. Bijmolt (2013), Optimizing retail assortments, Marketing Science, 32, 5, pp. 699-715

Rooderkerk, R.P., Heerde, H.J. van & Bijmolt, T.H.A. (2011). Incorporating context effects into a choice model. Journal of Marketing Research, 48(4), 767-780.

Ruiz Conde, E., P.S.H. Leeflang and J.E. Wieringa, (2014), “Competitive diffusion of new prescription drugs: The role of pharmaceutical marketing investment”, Technological Forecasting & Social Change, 88: 49-63.

Rust, R.T. & P.C. Verhoef (2005), Optimizing the Marketing Interventions Mix in Intermediate-Term CRM. Marketing Science, 24 (3), 477-489.

Salmon, S.J., M.A. Adriaanse, E. de Vet, B.M. Fennis and D.T.D. de Ridder, (2014), When the going gets tough, who keeps going? Depletion sensitivity moderates the ego-depletion effect, Frontiers in Psychology, forthcoming.

Salmon, S.J., Adriaanse, M. A., Fennis, B., de Vet, E., & de Ridder, D. T. D. (2015). Depletion sensitivity predicts unhealthy snack purchases. Appetite.

Salmon, S. J., De Vet, E., Adriaanse, M. A., Fennis, B. M., Veltkamp, M., & De Ridder, D. T. D. (2015). Social proof in the supermarket: Promoting healthy choices under low self-control conditions. Food Quality and Preference, 45, 113-120.

Schouten, T.M., J.W. Bolderdijk and L. Steg, (2014), Framing car fuel efficiency: linearity heuristic for fuel consumption and fuel-efficiency ratings, Energy Efficiency.

Sheehan, D., and K. van Ittersum (2018). In-Store Spending Dynamic: How Budgets Invert Relative-Spending Patterns. Journal of Consumer Research .

Sloot, L.M. & Verhoef, P.C. (2008). The impact of brand delisting on store switching and brand switching intentions. Journal of Retailing, 84(3), 281-296.

Sloot, L.M. & Verhoef, P.C. (2011). Reducing assortments without losing business: Key lessons for retailers and manufacturers. Marketing Intelligence Review, 3(2), 26-33.

Steg, E.M., J.W. Bolderdijk, K.E. Keizer and G. Perlaviciute, (2014), An integrated framework for encouraging pro-environmental behaviour: The role of values, situational factors and goals, Journal of Environmental Psychology, forthcoming

Stel, M., Rispens, S., Leliveld, M.C. & Lokhorst, A. (2011). The consequences of mimicry for prosocials and proselfs: Effects of social value orientation on the mimicry-liking link. European Journal of Social Psychology, 41(3), 269-274.

Stakhovych, S. (2010). Advances in spatial dependence modeling of consumer attitudes with Bayesian factor models. Groningen: dissertation books.

Talke, K., S. Müller, and J.E.  Wieringa.(2017). A matter of perspective: Design newness and its performance effects. International Journal of Research in Marketing.

Taufik, D., J.W. Bolderdijk and L. Steg, 2016, Going green? The relative importance of feelings over calculation in driving environmental intent in the Netherlands and the United States, Energy Research & Social Science.

Thomassen, J.P., M.C. Leliveld., S. van der Walle, S. and C.T.B. Ahaus. (2017). Compensating citizens for poor service delivery - Experimental research in public and private settings. Public Administration.

Torres, A. & Bijmolt, T.H.A. (2008). Assessing brand image through communalities and asymmetries in brand-to-attribute and attribute-to-brand associations. European Journal of Operational Research.

Trampe, D., U. KonuĊŸ and P.C. Verhoef, (2014), Customer responses to channel migration strategies toward the E-channel, Journal of Interactive Marketing, 28, 4, pp. 257-270, DOI: 10.1016/j.intmar.2014.05.001.

Tuk, M.A., Verlegh, P.W., Smidts, A. & Wigboldus, D. (2008). Interpersonal relationships moderate the effect of faces on person judgments. European Journal of Social Psychology.

Turkensteen, M., Sierksma, G. & Wieringa, J.E. (2011). Balancing the fit and logistics costs of market segmentations. European Journal of Operational Research, 213(1), 340-348.

Valck, K. de, F. Langerak, F., P.C. Verhoef, & P.W.J. Verlegh (2007), ’Satisfaction with Virtual Communities of Interest: Effect on Members' Visit Frequency’, British Journal of Management, 18 (3)2: 41-256.

Verhoef P.C., PK Kannan and J.A. Inmann, 2015, From multi-channel retailing to omni-channel retailing, Introduction to the special issue on multi-channel retailing, Journal of Retailing.

Verhoef, P.C., (2013), 'Operationalisering' van klantgerichtheid: omgaan met onvermijdelijke dilemma's, Holland Management Review, 152, 11/12, pp. 54-65.

Verhoef, P.C., (2013), Klant centraal - Inzichten uit de marketingwetenschap, Holland Management Review, 30, 151, pp. 8-17.

Verhoef, P.C., S.F.M. Beckers and J. van Doorn, (2013), Understand the perils of cocreation, Harvard Business Review, 91, 9, p. 28.

Verhoef, P.C. and K.N. Lemon, (2013), Successful customer value management: Key lessons and emerging trends, European Management Journal, 31, 1, pp. 1-15.

Verhoef, P.C., Leeflang, P.S.H., Reiner, J., Natter, M., Grinstein, A., Baker, B., Gustafson, A. & Saunders, J. (2011). A cross-national investigation into the marketing department's influence within the firm: Towards initial empirical generalizations. Journal of International Marketing.

Verhoef, P.C. & Leeflang, P.S.H. (2011). Accountability as a main ingredient of getting marketing back in the boardroom. Marketing Review St. Gallen, 28(3), 26-31.

Verhoef, P.C., K.H. Pauwels and M.A. Tuk (2012), Assessing Consequences of Component Sharing across Brands in the Vertical Product Line in the Automotive Market, Journal of Product Innovation Management, 29, 4, pp. 559-572.

Verhoef, P.C., Bügel, M.S., Hoving-Wesselius, T. & Wiesel, T. (2011). Klantprestaties bij Nederlandsche Banken in 2011.Economische Statistische Berichten, 96(4614/15), 455-457.

Verhoef, P.C. (2003), Understanding the Effect of Customer Relationship Management Efforts on Customer Retention and Customer Share Development, Journal of Marketing, 67 (4), 30-45.

Verhoef P.C., Franses P.H. & Hoekstra J.C. (2002), The Effect of Relational Constructs on Customer Referrals and Number of Services Purchased: Does Age of the Relationship Matter?, Journal of the Academy of Marketing Science, 30 (Summer), 202-216.

Verhoef P.C. and J. van Doorn, 2016, Segmenting consumers according to their purchase of products with organic, fair-trade, and health labels, Journal of Marketing Behavior.

Verhoef, P.C. & Hoekstra, J.C. (2008). Direct-to-consumer advertising. In Donsbach (Ed.), The international encyclopedia of communication, Volume IV (pp. 1323-1325). Oxford UK Malden MA: Wiley-Blackwell.

Verhoef, P.C., Koenders, C. Ph. & Knaack, M. (2008). Campaign trail. Journal of Marketing Management, 17(2), 38-43.

Verhoef, P.C., Koenders, C.H. & Knaack, M. (2008). Towards successful interactive campaign management. Journal of Marketing Management, 17(2), 38-43.

Verhoef, P.C., F. Langerak & B. Donkers (2007), Understanding Brand and Dealer Retention in the New Car Market: The Moderating Role of Brand Tier, Journal of Retailing, 83 (1), 97-113.

Verhoef, P.C. & P.S.H. Leeflang, (2009). Understanding the marketing department’s influence within the firm, Journal of Marketing, 73 (2), 14-37.

Verhoef, P.C., K.N. Lemon, A. Parasuraman, A. Roggeveen, M. Tsiros and L.A. Schlesinger, (2009). Customer experience creation: Determinants, dynamics and management strategies, Journal of Retailing, 85 (1), 31-41.

Verhoef, P.C. and K.N. Lemon (2012), Successful customer value management: Key lessons and emerging trends, European Management Journal.

Verhoef, P.C., S.A. Neslin & B. Vroomen (2007), Multichannel Customer Management: Understanding the Research Shopper Phenomenon, International Journal of Research in Marketing, 24 (2), 129-148.

Verhoef, P.C., Konus, U., Neslin S.A., (2014), “The Effect of Search Channel Elimination on Purchase Incidence, Order Size and Channel Choice”, 2014, International Journal of Research in Marketing, 31 (1), 49-64.

Verhoef, P.C., P.N. Spring, J.C. Hoekstra & P.S.H. Leeflang (2002), ‘The commercial use of segmentation and predictive modeling techniques for database marketing in the Netherlands’, Decision Support Systems, 34, 71-481.

Verhoef, P.C., T. Wesselius, M.S. Bügel & T. Wiesel (2010), Klantprestaties van Nederlandse Banken, Economische Statische Berichten, 95(4584) (April), 262-265.

Verhoef, P.C. (2006), Strategisch Klantwaardemanagement: Aanjager van Resultaatgedreven Marketing, Holland Management Review, 23 (110), 19-26.

Verhoef, P.C., E. DeWilde, & A. Doffer (2005), De Verdwenen Klant: Uitdagingen voor Bedrijven in een ‘multi-channel’-landschap, Holland Management Review,november-december, 38-46.

Verhoef P.C., B. Donkers & C. De Vos van Steenwijk (2002), Telecombedrijven moeten werken aan klantwaarde, Marketing Tribune, 42 (29 oktober), 10-11.

Verhoef, P.C., M. Heijnsbroek, and J. Bosma (2017), Developing an analytical based service improvement system for the National Dutch Railways. Interfaces .

Verhoef, P.C., A.T. Stephen, P.K. Kannan, X. Luo, V. Abhishek, M. Andrews, Y. Bart, H. Datta, N.M. Fong, D.L. Hoffman, M. Hu, T.P. Novak, W.M. Rand, and Y. Zhang (2017). Consumer connectivity in a complex, technology-enabled, and mobile-oriented world with smart products. Journal of Interactive Marketing, 40, 1-8.

Venhoeven, L.A., J.W. Bolderdijk and L. Steg, 2016, Why acting environmentally-friendly feels good: exploring the role of self-image, Frontiers in Psychology, 7, 1846.

Verhoeven, A.A.C., M. Adriaanse, D.T.D. de Ridder, E. de Vet and B.M. Fennis, (2013), Less is more: The effect of multiple implementation intentions targeting unhealthy snacking habits, European Journal of Social Psychology.

Verhoeven, A.A.C., M.A. Adriaanse, E. de Vet, B.M. Fennis and D.T.D. de Ridder, (2014), It's my party and I eat if I want to: Reasons for unhealthy snacking, Appetite.

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