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Customer Insights Center (RUGCIC)
Faculty of Economics and Business
Customer Insights Center (RUGCIC) Student Talent

I am looking for an internship

Students working for the Customer Insights Centre

Gaining professional work experience via an internship is exactly what sets you apart from many other students. Why wouldn't you want to enrich your experience at a well-known company from the list below?

Entry requirements for an internship via CIC

The Customer Insights Center (RUGCIC) offers top-class internships that are not available through the regular channels. Most often you can decide for yourself how many days per week you want to work, where you work and which topic you will research. To qualify for an internship via CIC, you must meet the following requirements:

  • You have an above-average organisational talent and can demonstrate this with experience in a board, committee and/or job.
  • You are reliable and responsible and always keep your promises.
  • You have both the time and the motivation.

Do you meet all those requirements?

Then select a maximum of three companies below for a potential internship and send a your resume together with a cover letter per company to We will invite you for a short interview. If we are impressed, we will send your application to the responsible manager at the company. This means your application won’t end up at the bottom of a stack, but that you actually stand a chance of getting the internship. If the company thinks you are a good fit, they will contact you directly for an interview. Why not try it?


We will offer new internships in June. When they are available, they can be found below.


Look at the internship vacancies on and look at the company members and read into which company would have your preference.
Before the 31rd of May
Send to
1. Your CV
2. Grade overview of Progress
3. A top 3 of preferred companies (Dutch or English)
5th of June
We will let you know via e-mail if you have been selected for an interview with the CIC
7th of June - 13th of June
Interviews of the CIC with selected students will take place.
Before the 14th of June
Selected students will be informed that their CV is forwarded to their companies of preference (max 3). Companies receive a maximum of 3 students CV's per vacancy.
Companies take it from here: they decide if they will contact you for the vacancy.

Stage VodafoneZiggo (Stage market & customer insights)

Wat zijn de behoeften van de klanten vandaag én de toekomst? Voor VodafoneZiggo staat deze vraag centraal voor de verdere groei van ons bedrijf. Market & Customer Insights voert marktanalyses uit op basis van onderzoek data en externe bronnen. 

Als stagiair in het Market & Customer Insights team help jij ons bij deze vraag en houd je je bezig bij het vinden van de juiste en meest actuele insights! Een stagiair(e) draait mee in ons team, maar er ook ruimte om aan een afstudeeropdracht te werken. Je kunt bij ons werken aan verschillende vraagstukken en je verder ontwikkelen. Hierbij coachen wij je gedurende jouw gehele stage. Tegelijkertijd gaan we ervan uit dat je ook tot een bepaalde hoogte zelfredzaam bent. We zoeken een stagiair(e) die graag wil leren en verantwoordelijkheid pakt. Een stagiair(e) die nieuwsgierig is en pro-actief meedenkt over oplossingen. Daarnaast vind je het leuk om mee te werken aan de opzet van onderzoeken (bijvoorbeeld via Qualtrics) en de resultaten hiervan te analyseren en rapporteren.

Een stagiair krijgt bij ons een standaardvergoeding en een teamlid als persoonlijke begeleider.

Wat verwachten wij van jou:

Meedraaien in het team en ondertussen werken aan eigen planning en stage-opdracht/scriptie.

  • Minimaal twee dagen op locatie (Hoog Catharijne in Utrecht) werken.
  • In deze stage werk je mee in het team, maar is er ook ruimte om aan je afstudeerscriptie te werken
  • Er is sprake van een reis- & stagevergoeding
  • Je volgt de master Marketing Management of Marketing Intelligence
  • Je mag zelf met een vraagstuk komen

Wat je van VodafoneZiggo kan verwachten

Een uitdagende omgeving in een leuk team!



Internship at Wehkamp (MADS)

Developments in (online) retail are moving at breakneck speed. That's why we have been reinventing ourselves for our customers for more than 70 years.

We offer more than 400,000 different products from over 2,500 brands in fashion and home furnishings. With daily traffic of more than 600,000 visitors to our website and app, we serve 2.1 million regular customers.

Every day, we are there for families in the Netherlands. For almost families and those whose children have left home. For traditional families and blended families. In short, we are there for every family, regardless of the phase, composition, or background. With our personalized shopping experience, relevant collections, inspiring content, and unparalleled service, we help them make the most of their lives every day.

A successful brand is a brand that inspires. And behind this inspiring brand are over 900 committed colleagues in a transparent organization. Wehkamp also has an open company culture where there is much room for creativity, development, and personal input.

Our Challenge:

Wehkamp aims to become number one in the minds and hearts of all families. To achieve this, we must always know exactly who our (potential) customers are and how best to serve them. Data is central to this. Our marketing analysts ensure that we understand and can predict the customer journey of our customers even better with the right analyses.

Your Challenge:

As an intern, you find it challenging to gain insights from the vast amount of available data. You are up-to-date with the latest analysis techniques and know how to apply them well. Together with us, you will define a research assignment that allows you to utilize your talents and provides us with valuable actionable insights. Logically, it is most important for us that you successfully complete your Master's degree. And if time allows, we will involve you on an ad hoc basis in the ongoing assignments of our marketing analysts.

What We Expect from You:

As an intern in our Marketing Analytics department, we expect a healthy curiosity about our activities, strong analytical skills, experience with data analysis tools, and a driven and proactive attitude. Office and homeworking days by agreement.

What You Can Expect from Us:

You will be guided by your colleagues in an involved manner. We help you explore our data environment, perform your concrete analyses, and interpret the outcomes. And with moral support when things get tough. But obviously, you are mostly in the driver's seat to make this period a success. Additionally, you will find yourself in an informal team where everyone is always open for a chat and activities are regularly organized. The financial compensation is €500 per month.

In short, are you an ambitious student looking for a challenging internship where you can develop your analytical skills and write your thesis in a dynamic working environment? Then this internship at our Marketing Analytics Team is the perfect opportunity for you!

DVJ Insights


We provide you with the opportunity to write your thesis with our data. You have the opportunity to work at the DVJ office in Utrecht either for some days a week or also for a whole week and ‘work along’. There is the option to work from home, which is the default if you only write your thesis based on our data. In case of working along, you would work partly on your thesis and partly on other projects, unrelated to your thesis. You will also follow different courses from our onboarding program for new researchers that teaches you among others how we work at DVJ Insights, how to develop a questionnaire, and how to program the survey in our survey software. The internships allowance is €400 per month when you work 40 hours a week.


DVJ Insights is an ambitious, innovative and fast-growing marketing research agency located in the Netherlands, the UK, Germany and Sweden with the ambition to be the best global agency for brand growth. We add value by helping our clients to better understand consumer behaviour, improve their brand positioning, realise more successful product introductions, and increase the effectiveness of their media campaigns. At DVJ Insights, almost 100 passionate colleagues from 5 different locations work for clients such as Philips, Samsung, Beiersdorf, Heineken, Cloetta, Domino’s, Nestlé, ING, Rituals, and the Dutch Central Government. We are a dynamic and informal place to work with people from different cultures and backgrounds.


The opportunity to write your thesis at DVJ and be able to work with our data. We are conducting internal meta-analyses on a regular basis but want to learn even more from all the data we gather. By conducting research on our databases, we can gather a lot of general learnings on why some innovations are successful, how advertising becomes more effective, why brands grow and why they don’t, and the way media deployment can be optimised.

Therefore, you get the opportunity to work with data that is interesting, very rich and practically relevant. Furthermore, you will be able to use sophisticated econometric modelling to find interesting insights, both from an academic as well as a practical perspective. For a thesis topic, we can develop a topic together, and you would be able to use our panel for data collection. Or, since we conduct so many different studies and we have a lot of data, you have the option to work on one of the following topics:

  1. Shopper missions (Marketing Analytics topic). For our clients we sometimes conduct customer journey or shopper mission studies. In those studies we examine what needs are triggers to go to the store and buy. Based on those studies we can identify different shopper missions, such as the shopper on the go, or doing the large groceries. Additionally, we have purchase data from Danish supermarkets available at the individual level for about two years, which was registered via an app. Thus, it includes all purchase receipts including product information for different supermarkets in different regions. There is also information on the users, namely age and region where they live. This enables you to examine whether the shopper missions as identified, can also be distinguished in the data. Combining this again with background information of the users, leads to rich insights on shopper missions and consumers. More specifically, one can think of the following research questions: Are certain categories bought more/less often for certain shopper missions? Are certain types of products (i.e., A-brands, private label, different pack sizes) more/less popular for certain shopper missions? Are certain consumers price sensitive for certain shopper missions? Do we observe brand loyalty versus variety seeking? Etc. etc.
  2. Packaging (Marketing Analytics & Management topic). In today’s market, brands whose products are sold in retail face several challenges. As shelf space increasingly comes at a premium, each product will have to compete with many others for the consumer’s attention. And, especially for fast-moving consumer goods, where consumer involvement is relatively low and decision-making is primarily based on heuristic cues, it becomes vital that, within a fraction of seconds, a product’s package is able to capture the consumer’s attention and is identified as belonging to the brand (so that the product’s main features will also be linked to the brand). Therefore, DVJ’s vision is that a proper pack test should not only force consumers to pay attention to a package in evaluating it, but should also measure whether the package is able to immediately attract (positive) attention and link its key features to the brand. This database contains evaluation, associations and attention metrics for approximately 150 packs from about 10 countries and different categories. A few example research questions can be: what determines the success of packaging? Which elements are crucial for standing out on the shelf and what determines brand recall?
  3. AI based eye-tracking validation (Marketing Analytics & Management topic). Recently we have been partnering up with a party that is able to predict with an AI-based tool, where people will look at an ad. They trained their AI tool on real eye-tracking data. We would like to know more about how the AI eye-tracking metrics relate to other elements from our pretest. One can think of the following questions (but do not feel limited to those): How does the online eye-tracking correspond to our own mouse-tracking? How does the online eyetracking relate to evaluation of an ad, brand recall, and engagement? What are elements in ads that generate much attention? And which less?
  4. Cross-country differences in advertising response (Marketing Analytics & Management topic). Many brands nowadays operate at least at a somewhat global scale, i.e. they sell their products, and advertise them, across multiple countries. However, we still quite often observe the exact same advertisements being used across different countries, either because of the desire to save costs, or because one assumes that the advertisement will be perceived in a similar way across different markets. However, is this actually the case? Do typical "style elements" in ads invoke the same response across countries, or are there profound differences? And if so, can these differences be conceptually linked to the attributes of these countries (e.g. their national culture, socio-economic position, et cetera)? This project would require the coding of different ads in terms of several "style elements" they may or may not be using. We have different datasets available with different types of ads, namely for TV, TikTok, Online video, or OOH. We also have one specific dataset containing only Christmas TV commercials.
  5. Valuable open ended feedback (Marketing Analytics & Management topic). In marketing research, we aim to collect respondents opinions and attitudes around a plethora of topics. Much market research relies only on quantitative measures such as pre-defined statements and questions. However, the danger is that important things are missed. And therefore, it is important to start with letting respondents share their stories and associations around a certain topic, without limiting them to pre-defined statements. However, the added value of this approach all lies within the richness of the open answers. We already did some internal tests to see how we can enhance richness of the open answers, for example by using a social nudge and through AI-SmartProbing technology (using AI to ask follow-up questions). What are more ways to ensure qualitatively rich open answers in online survey research? Are there any new ways known in academic research and if so, how effective are these? And related to this: what are cost and time efficient ways to filter out AI-generated answers?


A master student (M/F/O) with a marketing (research) or psychology/consumer behaviour background. Do you recognise yourself in these points? We are looking for someone who:

  • Is studying econometrics, data science, computer science, marketing management, marketing research, psychology, (technical) business studies, or anything related
  • Is interested in consumer research and the why behind the what
  • Loves (marketing) data and modelling
  • Knows how to handle big data from multiple sources
  • Can identify interesting research topics based on (patterns in) the available data
  • Has excellent knowledge of different statistical software packages such as SPSS or R
  • Has excellent knowledge of MS Office
  • Is fluent in English
  • Is willing to go the extra mile
  • Has high quality standards
DPG Media

Afstudeeronderzoek DPG Media: ‘sterke merken’



Als merken en data je interesse hebben, is het volgende wellicht iets voor jou. We zijn op zoek naar een gemotiveerde student die een literatuuronderzoek (onderzoeksvraag 1: wat is een sterk merk?) wil combineren met data-analyse (onderzoeksvraag 2: kunnen we merkkracht afleiden uit onze data?). Het volgende als toelichting.

Vanuit DPG Media hebben we afgelopen jaar in samenwerking met onderzoeksbureau Neurensics een neurowetenschappelijke studie uitgevoerd die de 'emotional transfer' van een mediamerk naar een adverterend merk verklaart. Een sterk mediamerk voegt onbewust een uniek emotioneel patroon toe aan een advertentie, die daarmee bij de lezer/bezoeker in het ene mediamerk een ander gevoel en zelfs een andere gedragsintentie oproept dan in het andere mediamerk. Hiermee is een 'emotional transfer' (ook wel 'carryover’-, 'spillover’- of 'halo-effect' genoemd) nu ook in het brein gemeten en wetenschappelijk bewezen: ‘merken versterken merken’.

Aan de hand van de primaire associaties van sterke mediamerken weten adverteerders zich verzekerd van de ‘emotional transfer’ op hun advertenties, een gegeven waarop zij kunnen inspelen. En aangezien we weten dat emoties ons gedrag sturen, bepalen de bij de primaire associatie onderliggende emoties welk gedrag een bepaald mediamerk stimuleert. Het bepaalt mede de keuze welke titels bij welke adverteerder passen of welke in een bepaalde context beter tot hun recht komen en dus effectiever zijn. Niet toevallig is dat ook de gedachte achter de BSR Quality Planner, een tool voor kwalitatieve mediaplanning die we binnen DPG Media gebruiken voor merkanalyses, in 2017 gelanceerd in samenwerking met onderzoeksbureau MarketResponse. Inmiddels is voor 600+ merken het psychografische waardenprofiel in kaart gebracht (de merken van DPG Media, andere mediamerken en een groot aantal adverteerdersmerken), gemeten met een vragenlijst gestoeld op het BSR-leefstijlenmodel.

Voor de BSR Quality Planner zijn na meerdere metingen inmiddels ruim 600 merken beoordeeld, door in totaal meer dan 30.000 consumenten. Zij hebben dat gedaan aan de hand van een vragenlijst die gestoeld is op het Brand Strategy Research (BSR)-model. Respondenten beantwoordden voor twee productmerken en twee mediamerken waarmee zij bekend zijn drie dezelfde vragen, betreffende karakterkenmerken, waarden en woorden: 'Probeer je eens voor te stellen om dit merk te beschrijven zoals je een persoon beschrijft’- (een respondent kiest uit een lijst steeds de begrippen die passen bij het getoonde merk. Aan de hand van de resultaten van dit onderzoek is voor alle merken het psychografisch waardenprofiel bekend. Op merkniveau is inzichtelijk welke associaties in welke mate aan het betreffende merk worden gekoppeld.

Een ‘emotional transfer’ kan alleen plaatsvinden als een mediamerk ‘sterk’ genoeg is (in voldoende mate aan bepaalde associaties gekoppeld wordt) - als er geen duidelijke associatiekoppeling is, kan deze immers ook niet overgedragen worden. Maar wat maakt een merk tot een sterk merk? En als we dat vastgesteld hebben, kunnen we dan tot een formule komen om op basis van de BSR-data over merkassociaties tot een ‘merkkracht-factor’ te komen, die we daadwerkelijk kunnen gebruiken? Of moeten we het achterliggende onderzoek daartoe aanpassen? Een uitdagend praktijkvraagstuk waarin je je op meerdere vlakken kan laten gelden!


  • Het vraagstuk is eigenlijk een combinatie van marketing-management en marketing-intelligence

  • Omdat het om Nederlandstalige data gaat, is het meest praktisch als de student de Nederlandse taal goed beheerst

  • Zowel werken vanuit huis als op kantoor zijn mogelijk, in overleg te bepalen, waarbij we streven naar regelmatig contact om de voortgang van het onderzoek te bespreken

  • Locatie kantoor: DPG Media, Mediavaert, Van der Madeweg 40, 1115 RD Amsterdam

  • Vergoeding bruto per maand: € 400 (5 dagen) of € 320 (4 dagen)

  • Het gaat niet om een meeloopstage, puur om het afstudeeronderzoek

Over DPG Media

DPG Media is het grootste mediabedrijf van Nederland én de leidende mediagroep in België waar gedreven mediamakers 24/7 werken aan onafhankelijke en vertrouwde media van eigen bodem. We inspireren, informeren en entertainen miljoenen mensen via kranten, magazines, radio, televisie, sites, apps en podcasts. En we dragen bij aan een sterke en meer verbonden samenleving.

Members RUGCIC
Members RUGCIC
Last modified:16 May 2024 09.38 a.m.
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