Staff
Which people work at the Customer Insights Center?
Many are in this picture, though the complete overview can be found below.
| Name | Telephone | Expertise | |
|---|---|---|---|
| Agachi, E. (Elena), MSc | +31 50 36 37065 | ||
| Albalooshi, dr. S.A.E.G. (Sumaya) | +31 50 36 33648 | My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. | |
| Alsem, dr. K.J. (Karel Jan) | +31 50 36 33686 | Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations | |
| Balleyer, A., MSc | +31 50 36 37065 | ||
| Beke, dr. F.T. (Frank) | +31 50 36 37065 | Information Privacy, Customer-Relationship Management, Marketing | |
| Berger, dr. J. (Hans) | +31 50 36 33249 | Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity | |
| Bharti, dr. M. (Mehak) | +31 50 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | +31 50 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | +31 50 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability | |
| Bouma, dr. J.T. | +31 50 36 35285 | Marketing, Finance, HRM and ICT, summarized in one word: Entrepreneurship | |
| Bruggeman, M.B.J., MSc | +31 50 36 37065 | ||
| Doorn, prof. dr. J. (Jenny) van | +31 50 36 33657 | service technology, robotics, customer engagement, sustainability, food waste | |
| Eck, dr. P.S. (Peter) van | +31 50 36 33686 | ||
| Eggers, dr. F. (Felix) | +31 50 36 37065 | Preference Measurement Conjoint Analysis Choice Experiments Experimental Designs Choice Modeling Innovation Digitalization Privacy Pricing Branding |
|
| Fabian, N.E. (Nicolai), MSc | +31 50 36 37065 | Digital Transformation, Digital Business Models, Digital Innovation | |
| Fennis, prof. dr. B.M. (Bob) | +31 50 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
|
| Gijsenberg, dr. ir. M.J. (Maarten) | +31 50 36 38249 | Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing dynamics, Marketing decisions | |
| Groot, dr. J.I.M. de | +31 50 36 37065 | Researcher in the area of sustainable behaviour change and consumer behaviour. | |
| Haan, dr. E. (Evert) de | +31 50 36 32802 | Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining | |
| Hars, R.P. (Roelof), MA MSc | +31 50 36 37065 | Marketing, CRM, Churngedrag | |
| Heide, M.T. (Martine) van der, MSc | +31 50 36 36632 |
Consumer behavior and particularly the impact of (sometimes conflicting) goals such as health and convenience on food consumption Prosocial behavior such as volunteering and charity donations Psychological entitlement Experimental research Multivariate data analysis |
|
| Hidding, J.J. (Jasper), MSc | +31 50 36 37065 | ||
| Hoekstra, dr. J.C. (Janny) | +31 50 36 33651 | Customer relationship management; Customer orientation; Direct marketing. | |
| Hoffmann, T. (Tabea), MSc | +31 50 36 37065 | ||
| Holthöwer, J. (Jana), MSc | +31 50 36 37065 | Consumer behavior, service technology, robotics, human-robot interaction, experimental research | |
| Ittersum, prof. dr. ir. K. (Koert) van | +31 50 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication | |
| Kannan, P.K. | +31 50 36 37065 | ||
| Kegelaar, T.J.H., MSc | +31 50 36 37065 | ||
| Keizer, dr. M. (Martijn) | +31 50 36 36632 |
Consumer Behavior,
Persuasion, Financial behavior |
|
| Koch, J.A. (Jan Andre), MSc | +31 50 36 34459 | Marketing, Consumer Behavior, Sustainable Consumption, Food | |
| Kok, C.A. (Alynda), MSc | +31 50 36 37065 | Sustainable consumer behaviour, food waste, meat consumption, social influence, cognitive dissonance | |
| Kruizinga, dr. L. | +31 50 36 37065 | ||
| Leeflang, prof. dr. P.S.H. (Peter) | +31 50 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, dr. M.C. (Marijke) | +31 50 36 33226 | Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining | |
| Luiting-Drijfhout, M. (Marit), PhD | Marketing, consumer behavior, food consumption and food waste | ||
| Lundahl, O.K. (Outi) | +31 50 36 37065 | social media | privacy | sustainability | media | health | influencers | consumer culture theory | ethics | regulation | |
| Minnema, dr. A. | +31 50 36 37065 | ||
| Mlakar, Z. (Žan), MSc | +31 50 36 37065 | ||
| Moeini Jazani, M. (Mehrad) | +31 50 36 37065 |
Consumer Psychology
with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making. Strategic Brand Management Consumers Brand Behavior Experimental Design & Data Analysis |
|
| Moes, A. (Anne), MSc | +31 50 36 37065 | ||
| Molog-Kwant, L.C. (Lianne) | +31 50 36 33686 | ||
| Nguyen, D.K. (Khoi) | +31 50 36 32024 | Digital transformation, organizational readiness | |
| Nierop, dr. J.E.M. (Erjen) van | +31 50 36 37065 | Quantitative/econometrics methods in marketing (e.g. MCMC), shelf effects and optimization, sustainable markets, diffusion, marketing metrics. | |
| Noordhoff, prof. dr. C.S. | +31 50 36 37065 | ||
| Noppers, dr. E.H. | +31 50 36 37065 | ||
| Olk, D. (David), MSc | +31 50 36 33694 |
Consumer well-being with a special focus on the use of in-store nudges related to consumer purchasing behavior and retailing Consumer psychology Experimental research Multivariate data analysis |
|
| Peeperkorn, J.P., M | +31 50 36 37065 | ||
| Peng, C. | +31 50 36 37065 | ||
| Ponte, G.R. (Gilian), MSc | +31 50 36 37065 | - Marketing - Privacy - Deep Learning - Applied Econometrics |
|
| Prade, D.P. (David) | +31 50 36 37065 | ||
| Rambharos, drs. N. (Narly) | +31 50 36 37065 | ||
| Risselada, dr. H. (Hans) | +31 50 36 36288 | ||
| Rizio, S.M. | +31 50 36 37065 | ||
| Schaaf, drs. F. | +31 50 36 37065 | ||
| Sloot, prof. dr. L.M. (Laurens) | +31 50 36 33686 | * Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing. * Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment * General fields of interest: food trends, new business models and business valuation. |
|
| Smit, H.K. (Hidde), MSc | +31 50 36 37065 | Marketing, Advertising, Data Science, Modeling | |
| Storch, J. (Julia), MSc | +31 50 36 37065 | Marketing, Consumer Behavior, Healthy Lifestyle Changes, Emotions and Motivation, | |
| Thomassen, dr. J.P.R. (Jean-Pierre) | +31 50 36 37065 | Defensive marketing, customer management, service excellence, customer delight, service guarantees | |
| Verhoef, prof. dr. P.C. (Peter) | +31 50 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Vomberg, dr. A.E. (Arnd) | +31 50 36 37065 | Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization) Sales Management and Customer Relationship Management Pricing (e.g., Online-Offline Pricing, Dynamic Pricing) Business-to-Business Marketing |
|
| Vries, E.L.E. de, PhD | +31 50 36 37065 | ||
| Vries, W.C. (Wieteke) de | +31 50 36 37065 | Marketing and consumer well-being In-store food decision-making and health interventions to promote healthy purchases |
|
| Vroegrijk, dr. M.J.J. | +31 50 36 37065 | ||
| Wagelaar, drs. A. | +31 50 36 37065 | ||
| Wang, L., MSc | +31 50 36 37065 | ||
| Werkman, A. (Amber), MSc | +31 50 36 37065 | Marketing, consumer behavior, food consumption and food waste | |
| Westerbrink, M.E., MSc | +31 50 36 37065 | ||
| Wever, B. (Bertina) | +31 50 36 37065 | ||
| Wielheesen, T.J.P. (Tom), MSc | +31 50 36 37065 | Marketing | Grocery Retailing | Entrepreneurship in Retailing | |
| Wieringa, prof. dr. J.E. (Jaap) | +31 50 36 37093 | Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma |
| Last modified: | 18 March 2021 1.48 p.m. |