Staff
Which people work at the Customer Insights Center?
Many are in this picture, though the complete overview can be found below.
| Name | Telephone | Expertise | |
|---|---|---|---|
| Agachi, E. (Elena), MSc | +31 50 36 37065 | ||
| Albalooshi, dr. S.A.E.G. (Sumaya) | +31 50 36 32474 | Consumer Psychology | |
| Alsem, dr. K.J. (Karel Jan) | +31 50 36 33694 | Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations | |
| Balleyer, A., MSc | +31 50 36 37065 | ||
| Berger, dr. J. (Hans) | +31 50 36 33249 | Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity | |
| Bhattacharya, A. | +31 50 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | +31 50 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | +31 50 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability | |
| Bouma, dr. J.T. | +31 50 36 33686 | Marketing, Finance, HRM and ICT, summarized in one word: Entrepreneurship | |
| Dehmamy, dr. K. (Keyvan) | +31 50 36 37065 | Bayesian modeling Choice modeling Factor analysis Utility theory |
|
| Doorn, prof. dr. J. (Jenny) van | +31 50 36 33657 | service technology, robotics, customer engagement, sustainability, food waste | |
| Drijfhout, M. (Marit) | +31 50 36 37065 | Marketing, consumer behavior, food consumption and food waste | |
| Eck, dr. P.S. (Peter) van | +31 50 36 33686 | ||
| Eggers, dr. F. (Felix) | +31 50 36 37065 | Preference Measurement Conjoint Analysis Choice Experiments Experimental Designs Choice Modeling Product development Innovation Digitalization Pricing Branding |
|
| Fabian, N.E. (Nicolai), MSc | +31 50 36 37065 | Digital Transformation, Digital Business Models, Digital Innovation | |
| Fennis, prof. dr. B.M. (Bob) | +31 50 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
|
| Gijsenberg, dr. ir. M.J. (Maarten) | +31 50 36 38249 | Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis | |
| Groot, dr. J.I.M. de | +31 50 36 37065 | Researcher in the area of sustainable behaviour change and consumer behaviour. | |
| Hars, R.P. (Roelof), MA MSc | +31 50 36 37065 | ||
| Heide, M.T. (Martine) van der | +31 50 36 36632 | Marketing, Consumer behavior, Food Consumption | |
| Hidding, J.J. (Jasper), MSc | +31 50 36 37065 | ||
| Hirche, C.F. (Christian) | +31 50 36 37065 | ||
| Hoekstra, dr. J.C. (Janny) | +31 50 36 33651 | Customer relationship management; Customer orientation; Direct marketing. | |
| Holthöwer, J. (Jana), MSc | +31 50 36 37065 | Consumer psychology, consumer behavior, decision-making, financial deprivation | |
| Ittersum, prof. dr. ir. K. (Koert) van | +31 50 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding | |
| Kannan, P.K. | +31 50 36 37065 | ||
| Keizer, dr. M. (Martijn) | +31 50 36 36632 |
Consumer Behavior,
Persuasion, Financial behavior |
|
| Koch, J.A. (Jan), MSc | +31 50 36 34459 | Marketing, Consumer Behavior | |
| Kruizinga, dr. L. | +31 50 36 37065 | ||
| Leeflang, prof. dr. P.S.H. (Peter) | +31 50 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, dr. M.C. (Marijke) | +31 50 36 33226 | Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining | |
| Lesscher, E.N.M. (Lisan) | +31 50 36 37065 | Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase | |
| Liu, H. (Huan) | +31 50 36 33439 | multichannel retailing, mobile marketing | |
| Lundahl, O.K. (Outi) | +31 50 36 37065 | ||
| Mlakar, Z., MSc | +31 50 36 37065 | ||
| Moeini Jazani, M. (Mehrad) | +31 50 36 37065 |
Consumer Psychology
with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making. Strategic Brand Management Consumers Brand Behavior Experimental Design & Data Analysis |
|
| Moes, A. (Anne), MSc | +31 50 36 37065 | ||
| Molog-Kwant, L.C. (Lianne) | +31 50 36 33686 | ||
| Nguyen, D.K. | +31 50 36 37065 | ||
| Olk, D. (David), BSc | +31 50 36 35242 | - Effective advertising in retailing - Promotion of healthy and sustainable products - Sustainability |
|
| Peeperkorn, J.P., M | +31 50 36 37065 | ||
| Peng, C. | +31 50 36 37065 | ||
| Prade, D.P. (David) | +31 50 36 37065 | ||
| Quix, drs. F.W.J. | +31 50 36 37065 | ||
| Risselada, dr. H. (Hans) | +31 50 36 36288 | ||
| Sadowski, S.A. (Sebastian) | +31 50 36 37065 | consumer behavior | |
| Schumacher, A., MSc | +31 50 36 37065 | Consumer Behavior Information Processing Social Influence Consumer Well-being Please click on the homepage icon above for more information about my research and teachig activities. |
|
| Sloot, prof. dr. L.M. (Laurens) | +31 50 36 33686 | * Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing. * Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment * General fields of interest: food trends, new business models and business valuation. |
|
| Storch, J. (Julia), MSc | +31 50 36 37065 | Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping | |
| Thomassen, dr. J.P.R. (Jean-Pierre) | +31 50 36 37065 | Defensive marketing, customer management, service excellence, customer delight, service guarantees | |
| Verhoef, prof. dr. P.C. (Peter) | +31 50 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Voerman, dr. J.A. (Liane) | +31 50 36 37065 | Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs) |
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| Vomberg, dr. A.E. (Arnd) | +31 50 36 37065 | Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization) Sales Management and Customer Relationship ManagementP ricing (e.g., Online-Offline Pricing, Dynamic Pricing) Business-to-Business Marketing |
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| Vroegrijk, dr. M.J.J. | +31 50 36 37065 | ||
| Werkman, drs. A. (Amber) | +31 50 36 37065 | Marketing, consumer behavior, food consumption and food waste | |
| Wever, B. (Bertina) | +31 50 36 37065 | ||
| Wieringa, prof. dr. J.E. (Jaap) | +31 50 36 37093 |
Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science |
| Last modified: | 06 October 2016 5.42 p.m. |