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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
Customer Insights Center (RUGCIC)About RUGCIC

Staff

Which people work at the Customer Insights Center?

Many are in this picture, though the complete overview can be found below.

RUGCIC staff

NameTelephoneE-mailExpertise
Agachi, E. (Elena), MSc+31 50 36 37065
Ahmad, M.A. (Adnan)+31 50 36 34622Marketing Models, Marketing Analytics, Price Promotions, Customer Segmentation, Marketing ROI, Grocery Retailing
Albalooshi, dr. S.A.E.G. (Sumaya)+31 50 36 32474Consumer Behavior
Alsem, dr. K.J. (Karel Jan)+31 50 36 33694 Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
Balleyer, A., MSc+31 50 36 37065
Berger, dr. J. (Hans)+31 50 36 33249Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Bhattacharya, A.+31 50 36 37065
Bijmolt, prof. dr. T.H.A. (Tammo)+31 50 36 37319
Bolderdijk, dr. J.W. (Jan Willem)+31 50 36 39086 Consumer Behavior, Decision making, Social Marketing, Sustainability
Bouma, dr. J.T.+31 50 36 33686Marketing, Finance, HRM and ICT, summarized in one word: Entrepreneurship
Cleef, J.J. van, MSc+31 50 36 37065
Dehmamy, dr. K. (Keyvan)+31 50 36 37065Bayesian modeling
Choice modeling
Factor analysis
Utility theory
Dijk, M.H. (Mathilde) van+31 50 36 37065
Doorn, dr. J. (Jenny) van+31 50 36 33657 services, service technology, customer engagement, sustainability, food waste 
Drijfhout, M. (Marit)+31 50 36 37065Marketing, consumer behavior, food consumption and food waste
Eck, dr. P.S. (Peter) van+31 50 36 33686
Eggers, dr. F. (Felix)+31 50 36 37065Preference Measurement 
Conjoint Analysis 
Choice Experiments
Experimental Designs
Choice Modeling
Product development
Innovation
Branding 
Pricing
Fennis, prof. dr. B.M. (Bob)+31 50 36 39365 Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Gijsenberg, dr. ir. M.J. (Maarten)+31 50 36 38249 Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis
Groot, dr. J.I.M. de+31 50 36 37065Researcher in the area of sustainable behaviour change and consumer behaviour.
Hars, R.P. (Roelof), MA MSc+31 50 36 37065
Heide, M.T. (Martine) van der+31 50 36 36632Marketing, Consumer behavior, Food Consumption
Hidding, J.J. (Jasper), MSc+31 50 36 37065
Hirche, C.F. (Christian)+31 50 36 37065
Hoekstra, dr. J.C. (Janny)+31 50 36 33651 Customer relationship management; Market orientation; Direct marketing.
Ittersum, prof. dr. ir. K. (Koert) van+31 50 36 36639 Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
Kannan, P.K.+31 50 36 37065
Keizer, dr. M. (Martijn)+31 50 36 36632 Consumer Behavior, Persuasion, Financial behavior
Koch, J.A. (Jan), MSc+31 50 36 34459Marketing, Consumer Behavior
Leeflang, prof. dr. P.S.H. (Peter)+31 50 36 37065 Modelbuilding / Marketing / Management / Competition / Promotions
Leliveld, dr. M.C. (Marijke)+31 50 36 33226 Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining
Lesscher, E.N.M. (Lisan)+31 50 36 37065Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase
Liu, H. (Huan)+31 50 36 33439multichannel retailing, mobile marketing
Lundahl, O.K. (Outi)+31 50 36 37065
Moeini Jazani, M. (Mehrad)+31 50 36 37065 Consumer Psychology with a focus on: Social power, poverty, and conspicuous consumptionStrategic Brand Management

Consumers Brand Behavior 


Experimental Design and Analysis
Moes, A. (Anne), MSc+31 50 36 37065
Molog-Kwant, L.C. (Lianne)+31 50 36 33686
Nguyen, D.K.+31 50 36 37065
Peeperkorn, J.P., M+31 50 36 37065
Peng, C.+31 50 36 37065
Prade, D.P. (David)+31 50 36 37065
Rambharos, N. (Narly)+31 50 36 37065
Risselada, dr. H. (Hans)+31 50 36 36288
Sadowski, S.A. (Sebastian)+31 50 36 37065consumer behavior
Schumacher, A., MSc+31 50 36 37065Consumer Behavior
(Food) Consumption Experience
Uncertainty
Information Processing
Social Influence
Sloot, prof. dr. L.M. (Laurens)+31 50 36 33686* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing.
* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment
* General fields of interest: food trends, new business models and business valuation.
Storch, J. (Julia), MSc+31 50 36 37065Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping
Thomassen, dr. J.P.R. (Jean-Pierre)+31 50 36 37065Defensive marketing, customer management, service excellence, customer delight, service guarantees
Verhoef, prof. dr. P.C. (Peter)+31 50 36 37320Marketing, Retailing, Sustainable Behavior, Big Data 
Voerman, dr. J.A. (Liane)+31 50 36 37065Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. 

Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)
Vomberg, dr. A.E. (Arnd)+31 50 36 37065Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship ManagementP
ricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
Wan, dr. J. (Jing)+31 50 36 32802Consumer behaviour, moral decision making, time and money, sustainability
Wever, B. (Bertina)+31 50 36 37065
Wieringa, prof. dr. J.E. (Jaap)+31 50 36 37093 Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
Wölke, C. (Christine), MSc+31 50 36 37065
RUGCIC people
Last modified:06 October 2016 5.42 p.m.
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