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Customer Insights Center (RUGCIC)
Faculty of Economics and Business
Customer Insights Center (RUGCIC) What is CIC?

What is CIC?

Connecting scientific research and practice
Connecting scientific research and practice

While marketing managers are seeking more knowledge about customers and their behavior (Customer Insights), researchers at our university are studying these same customers. Why not combine our efforts and connect your questions to our knowledge?

Customer Insights Center of the University of Groningen (CIC) combines the marketing knowledge and know-how of students, researchers and businesses. We use data science, best practices and scientific research to help companies fully understand customers. By becoming a member of our center, you will receive state-of-the-art knowledge and get access to our valuable network. Companies like KPN, Noordhoff, NS and Wehkamp are already our members.

Why a Customer Insights Center?

If you want to make well-founded decisions to optimally respond to your customer, the following questions are important:

  • What are the trends and developments in terms of customer behavior in the Netherlands?
  • What proven success factors can I apply to customer-oriented projects?
  • How can my employees structurally keep up in the marketing field?

We offer:

Well-founded knowledge on customers and markets
  1. Interactive in-house sessions in which science is translated into practical insights that you can apply in your organization.
  2. Access to white papers on the latest scientific findings full of management summaries.
  3. A strong network of professionals to exchange customer knowledge with.
  4. Part-time training to improve the customer knowledge of your employees.
  5. Access to our online knowledge data base with lectures, whitepapers, publications and podcasts on scientific insights for your organization.
  6. Opportunities to do research together, enabling you to elevate your organization.
  7. Opportunities to connect with top students and top graduates.
Scientific quality

The Customer Insights Center (RUGCIC) is part of the Faculty of Economics and Business of the University of Groningen. Scientific quality is key in everythig we do.

Long term knowlegde exchange and collaboration

RUGCIC is not a commercial consultancy firm. Without a profit motive, it shapes and facilitates long-term knowledge exchange with and between our members from the business community. The emphasis is on a long-term collaborative relationship, in which customer insights are developed and shared.

Theory translated into practice

Often scientific publications about marketing, customers and customer behavior are not directly suitable for practical implementation. That is why we translate the latest scientific knowledge into applicable ideas, readable reports, practice-oriented training, workshops, podcasts, et cetera.

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Scientific director Jaap Wieringa en Evert de Haan, with interim-director Randolf Kobus and assistents Eyzo Bakker, Tynke Broekens and Nina van Vredendaal
Last modified:25 April 2024 09.28 a.m.
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