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Customer Insights Center (RUGCIC)

Faculty of Economics and Business


Which people work at the Customer Insights Center?

Many are in this picture, though the complete overview can be found below.

RUGCIC staff

Agachi, E. (Elena), MSc+31 50 36 37065Applied Econometrics
Health Interventions
Data Analytics
Albalooshi, S.A.E.G. (Sumaya), Dr+31 50 36 33648My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
Alsem, dr. K.J. (Karel Jan)+31 50 36 33686 Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
Bakker, E.J.B.+31 50 36 37065
Balleyer, A., MSc+31 50 36 37065
Barauskaite, D., M+31 50 36 37065
Berger, dr. J. (Hans)+31 50 36 33249Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Bharti, M. (Mehak), Dr+31 50 36 37065
Bies, S.M.T.A.+31 50 36 37065
Bijmolt, prof. dr. T.H.A. (Tammo)+31 50 36 37319
Bolderdijk, dr. J.W. (Jan Willem)+31 50 36 39086 Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement
Calmasini, C., PhD+31 50 36 37065
Dimmers, M.J.M., MSc+31 50 36 37065
Doorn, prof. dr. J. (Jenny) van+31 50 36 33657 service technology, robotics, customer engagement, sustainability, food waste 
Eck, dr. P.S. (Peter) van+31 50 36 33686
Fennis, prof. dr. B.M. (Bob)+31 50 36 39365 Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Ge, R., MSc
Gijsenberg, prof. dr. M.J. (Maarten)+31 50 36 38249 Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions
Groot, dr. J.I.M. de+31 50 36 37065Researcher in the area of sustainable behaviour change and consumer behaviour.
Haan, dr. E. (Evert) de+31 50 36 32802Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
Hars, R.P. (Roelof), MA MSc+31 50 36 37065 Marketing, CRM, Churngedrag, Klantreizen
Hartmann, J.P. (Jochen), Dr+31 50 36 37065Digital Marketing, Unstructured Data, Social Media, Deep Learning, Data Science
Hidding, J.J. (Jasper), MSc+31 50 36 37065
Hoekstra, dr. J.C. (Janny)+31 50 36 33651 Customer relationship management; Customer orientation; Direct marketing.
Hoffmann, T. (Tabea), MSc+31 50 36 37065
Holthöwer, J. (Jana), MSc+31 50 36 37065Consumer behavior, service technology, robotics, human-robot interaction, experimental research
Houten, R.G. van, BSc MSc+31 50 36 37065
Hoving-Wesselius, T. (Tryntsje), MSc+31 50 36 37065 Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering
Huisman, H.M. (Hester)+31 50 36 37065Consumer behaviour in the energy sector.
Ittersum, prof. dr. ir. K. (Koert) van+31 50 36 36639 Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication
Kannan, P.K.+31 50 36 37065
Keizer, dr. M. (Martijn)+31 50 36 36632 Consumer Behavior, Persuasion, Financial behavior
Koch, dr. J.A. (Jan Andre), PhD+31 50 36 34459Marketing, Consumer Behavior, Sustainable Consumption, Food
Koster, J. (Janneke)+31 50 36 37065 Sustainability in fashion
Kruizinga-de Vries, dr. L.+31 50 36 37065
Leeflang, prof. dr. P.S.H. (Peter)+31 50 36 37065 Modelbuilding / Marketing / Management / Competition / Promotions
Leliveld, dr. M.C. (Marijke)+31 50 36 33226Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining  
Liemburg, F.M. (Freya), MSc+31 50 36 37065
Liu, X., BSc+31 50 36 37065
Ludoph, J.R. (Jocelyne), MSc+31 50 36 36386Marketing, consumer behavior, social psychology, social influence, communication, experimental research
Mang, V. (Valentin), MSc+31 50 36 37065Valentin Mang is a PhD candidate working at the Department of Marketing and the Department Social Psychology. His current research focusses on misinformation and consumer gullibility. Besides that, his research and teaching interests include topics in consumer and social psychology, behavioural economics, and digital marketing and communications.
Meij, J. van der+31 50 36 37065
Minnema, dr. A.+31 50 36 37065
Mlakar, Z. (┼Żan), MSc+31 50 36 37065
Moeini Jazani, ir. M. (Mehrad), Dr+31 50 36 37065 Consumer Psychology with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.

Strategic Brand Management

Consumers Brand Behavior

Experimental Design & Data Analysis
Moes, A. (Anne), MSc+31 50 36 37065
Molog-Kwant, L.C. (Lianne)+31 50 36 33686
Nezami, H. (Hakhamanesh), MSc+31 50 36 37065
Nierop, dr. J.E.M. (Erjen) van+31 50 36 37065 Quantitative/econometrics methods in marketing (e.g. MCMC), shelf effects and optimization, sustainable markets, diffusion, marketing metrics.
Noordhoff, prof. dr. C.S.+31 50 36 37065
Numan, N.N. (Nikki), MADS MSc+31 50 36 37065
Olk, D. (David), MSc+31 50 36 33694 Consumer well-being with a special focus on the use of in-store nudges related to consumer purchasing behavior and retailing
Consumer psychology
Experimental research
Multivariate data analysis
Padigar, M.R. (Manjunath), PhD+31 50 36 37065Marketing Strategy, Innovation, Artificial Intelligence, Digital Transformation, Intangible Assets, Marketing-finance Interface
Palko, I., MSc+31 50 36 37065
Peulen, B.C.T.C., MSc+31 50 36 37065
Ponte, G.R. (Gilian), MSc+31 50 36 37065- Marketing
- Privacy
- Deep Learning
- Applied Econometrics
Rambharos, drs. N. (Narly)+31 50 36 37065
Risselada, dr. H. (Hans)+31 50 36 36288 Quantitative marketing, social networks, social influence, societal change, responsible marketing.
Rizio, S.M. (Stephanie)+31 50 36 37065Environmental psychology, economic psychology, consumer marketing, sustainable behaviour

My research interests and teaching portfolio are in economic psychology, social marketing, and public policy/communication, with particular reference to beliefs, social cognition, and consumer behavior. I am especially interested in the psychological underpinnings of broader macro-level phenomena, which can influence not only consumer behaviour but also business/government perspectives.

My current research is focused on how communication strategies, signals, and beliefs affect broader social sentiments and movements. For example, how do government interventions affect the spread of conspiracy theories? How do beliefs about the economy shape attitudes towards sustainability? What are the implications on consumer behaviour?
Sadowski, S. (Sebastian)+31 50 36 37065consumer behavior
Schaaf, drs. F. (Froukje)+31 50 36 37065
Sloot, prof. dr. L.M. (Laurens)+31 50 36 33686* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation.
Smit, H.K. (Hidde), MSc+31 50 36 37065Marketing, Advertising, Data Science, Modeling
Tan, X., MSc+31 50 36 37065
Tatar, A.E., PhD
Thomassen, dr. J.P.R. (Jean-Pierre)+31 50 36 37065Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing,  Service/Customer Excellence, Customer Delight, Service Garantees
Verhoef, prof. dr. P.C. (Peter)+31 50 36 37320Marketing, Retailing, Sustainable Behavior, Big Data 
Vigier-Zouhar, S.B.A., BA+31 50 36 37065
Vomberg, prof. dr. A.E. (Arnd)+31 50 36 37065Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
Vries, E.L.E. de, PhD+31 50 36 37065
Vries, W.C. (Wieteke) de+31 50 36 37065Marketing and consumer well-being
In-store food decision-making and health interventions to promote healthy purchases
Vroegrijk, dr. M.J.J., PhD+31 50 36 37065
Wang, L., MSc+31 50 36 37065
Werkman, A. (Amber), MSc+31 50 36 37065Marketing, consumer behavior, food consumption and food waste
Wever, B. (Bertina)+31 50 36 37065
Wielheesen, T.J.P. (Tom), MSc+31 50 36 37065 Marketing | Data analytics | Grocery Retailing
Wieringa, prof. dr. J.E. (Jaap)+31 50 36 37093 Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma
Last modified:18 March 2021 1.48 p.m.
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