Staff
Which people work at the Customer Insights Center?
Many are in this picture, though the complete overview can be found below.
| Name | Telephone | Expertise | |
|---|---|---|---|
| Agachi, E. (Elena), MSc | +31 50 36 37065 | ||
| Ahmad, M.A. (Adnan) | +31 50 36 34622 | Marketing Models, Marketing Analytics, Price Promotions, Customer Segmentation, Marketing ROI, Grocery Retailing | |
| Albalooshi, dr. S.A.E.G. (Sumaya) | +31 50 36 32474 | Consumer Behavior | |
| Alsem, dr. K.J. (Karel Jan) | +31 50 36 33694 | Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations | |
| Balleyer, A., MSc | +31 50 36 37065 | ||
| Berger, dr. J. (Hans) | +31 50 36 33249 | Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity | |
| Bhattacharya, A. | +31 50 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | +31 50 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | +31 50 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability | |
| Bouma, dr. J.T. | +31 50 36 33686 | Marketing, Finance, HRM and ICT, summarized in one word: Entrepreneurship | |
| Cleef, J.J. van, MSc | +31 50 36 37065 | ||
| Dehmamy, dr. K. (Keyvan) | +31 50 36 37065 | Bayesian modeling Choice modeling Factor analysis Utility theory |
|
| Dijk, M.H. (Mathilde) van | +31 50 36 37065 | ||
| Doorn, dr. J. (Jenny) van | +31 50 36 33657 | services, service technology, customer engagement, sustainability, food waste | |
| Drijfhout, M. (Marit) | +31 50 36 37065 | Marketing, consumer behavior, food consumption and food waste | |
| Eck, dr. P.S. (Peter) van | +31 50 36 33686 | ||
| Eggers, dr. F. (Felix) | +31 50 36 37065 | Preference Measurement Conjoint Analysis Choice Experiments Experimental Designs Choice Modeling Product development Innovation Branding Pricing |
|
| Fennis, prof. dr. B.M. (Bob) | +31 50 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
|
| Gijsenberg, dr. ir. M.J. (Maarten) | +31 50 36 38249 | Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis | |
| Groot, dr. J.I.M. de | +31 50 36 37065 | Researcher in the area of sustainable behaviour change and consumer behaviour. | |
| Hars, R.P. (Roelof), MA MSc | +31 50 36 37065 | ||
| Heide, M.T. (Martine) van der | +31 50 36 36632 | Marketing, Consumer behavior, Food Consumption | |
| Hidding, J.J. (Jasper), MSc | +31 50 36 37065 | ||
| Hirche, C.F. (Christian) | +31 50 36 37065 | ||
| Hoekstra, dr. J.C. (Janny) | +31 50 36 33651 | Customer relationship management; Market orientation; Direct marketing. | |
| Ittersum, prof. dr. ir. K. (Koert) van | +31 50 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding | |
| Kannan, P.K. | +31 50 36 37065 | ||
| Keizer, dr. M. (Martijn) | +31 50 36 36632 |
Consumer Behavior,
Persuasion, Financial behavior |
|
| Koch, J.A. (Jan), MSc | +31 50 36 34459 | Marketing, Consumer Behavior | |
| Leeflang, prof. dr. P.S.H. (Peter) | +31 50 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, dr. M.C. (Marijke) | +31 50 36 33226 | Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining | |
| Lesscher, E.N.M. (Lisan) | +31 50 36 37065 | Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase | |
| Liu, H. (Huan) | +31 50 36 33439 | multichannel retailing, mobile marketing | |
| Lundahl, O.K. (Outi) | +31 50 36 37065 | ||
| Moeini Jazani, M. (Mehrad) | +31 50 36 37065 |
Consumer Psychology with a focus on: Social power, poverty, and conspicuous consumptionStrategic Brand Management Consumers Brand Behavior Experimental Design and Analysis |
|
| Moes, A. (Anne), MSc | +31 50 36 37065 | ||
| Molog-Kwant, L.C. (Lianne) | +31 50 36 33686 | ||
| Nguyen, D.K. | +31 50 36 37065 | ||
| Peeperkorn, J.P., M | +31 50 36 37065 | ||
| Peng, C. | +31 50 36 37065 | ||
| Prade, D.P. (David) | +31 50 36 37065 | ||
| Rambharos, N. (Narly) | +31 50 36 37065 | ||
| Risselada, dr. H. (Hans) | +31 50 36 36288 | ||
| Sadowski, S.A. (Sebastian) | +31 50 36 37065 | consumer behavior | |
| Schumacher, A., MSc | +31 50 36 37065 | Consumer Behavior (Food) Consumption Experience Uncertainty Information Processing Social Influence |
|
| Sloot, prof. dr. L.M. (Laurens) | +31 50 36 33686 | * Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing. * Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment * General fields of interest: food trends, new business models and business valuation. |
|
| Storch, J. (Julia), MSc | +31 50 36 37065 | Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping | |
| Thomassen, dr. J.P.R. (Jean-Pierre) | +31 50 36 37065 | Defensive marketing, customer management, service excellence, customer delight, service guarantees | |
| Verhoef, prof. dr. P.C. (Peter) | +31 50 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Voerman, dr. J.A. (Liane) | +31 50 36 37065 | Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs) |
|
| Vomberg, dr. A.E. (Arnd) | +31 50 36 37065 | Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization) Sales Management and Customer Relationship ManagementP ricing (e.g., Online-Offline Pricing, Dynamic Pricing) Business-to-Business Marketing |
|
| Wan, dr. J. (Jing) | +31 50 36 32802 | Consumer behaviour, moral decision making, time and money, sustainability | |
| Wever, B. (Bertina) | +31 50 36 37065 | ||
| Wieringa, prof. dr. J.E. (Jaap) | +31 50 36 37093 |
Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science |
|
| Wölke, C. (Christine), MSc | +31 50 36 37065 |
| Last modified: | 06 October 2016 5.42 p.m. |