Staff
Which people work at the Customer Insights Center?
Many are in this picture, though the complete overview can be found below.
| Name | Telephone | Expertise | |
|---|---|---|---|
| Agachi, E. (Elena), MSc | +31 50 36 37065 | Applied Econometrics Health Interventions Data Analytics |
|
| Albalooshi, S.A.E.G. (Sumaya), Dr | +31 50 36 33648 | My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. | |
| Alsem, dr. K.J. (Karel Jan) | +31 50 36 33686 | Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations | |
| Bakker, E.J.B. | +31 50 36 37065 | ||
| Balleyer, A., MSc | +31 50 36 37065 | ||
| Berger, dr. J. (Hans) | +31 50 36 33249 | Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity | |
| Bharti, M. (Mehak), Dr | +31 50 36 37065 | ||
| Bies, S.M.T.A. | +31 50 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | +31 50 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | +31 50 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability, Public engagement | |
| Calmasini, C., PhD | +31 50 36 37065 | ||
| Dimmers, M.J.M., MSc | +31 50 36 37065 | ||
| Doorn, prof. dr. J. (Jenny) van | +31 50 36 33657 | service technology, robotics, customer engagement, sustainability, food waste | |
| Eck, dr. P.S. (Peter) van | +31 50 36 33686 | ||
| Fabian, N.E. (Nicolai), MSc | +31 50 36 37065 | Digital Transformation, Digital Business Models, Digital Innovation | |
| Fennis, prof. dr. B.M. (Bob) | +31 50 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
|
| Gijsenberg, prof. dr. M.J. (Maarten) | +31 50 36 38249 | Marketing dynamics, Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis, Marketing decisions | |
| Groot, dr. J.I.M. de | +31 50 36 37065 | Researcher in the area of sustainable behaviour change and consumer behaviour. | |
| Haan, dr. E. (Evert) de | +31 50 36 32802 | Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining | |
| Hars, R.P. (Roelof), MA MSc | +31 50 36 37065 | Marketing, CRM, Churngedrag, Klantreizen | |
| Hartmann, J.P. (Jochen), Dr | +31 50 36 37065 | Digital Marketing, Unstructured Data, Social Media, Deep Learning, Data Science | |
| Hidding, J.J. (Jasper), MSc | +31 50 36 37065 | ||
| Hirche, C.F. (Christian) | +31 50 36 37065 | Python, R, Stan, GIS, (Postgre) SQL, Data Analysis/ Statistics, Quantitative Research | |
| Hoekstra, dr. J.C. (Janny) | +31 50 36 33651 | Customer relationship management; Customer orientation; Direct marketing. | |
| Hoffmann, T. (Tabea), MSc | +31 50 36 37065 | ||
| Holthöwer, J. (Jana), MSc | +31 50 36 37065 | Consumer behavior, service technology, robotics, human-robot interaction, experimental research | |
| Hoving-Wesselius, T. (Tryntsje), MSc | +31 50 36 37065 | Artificial Intelligence, Marketing, Econometrics, Data Analytics, Data Engineering | |
| Huisman, H.M. (Hester) | +31 50 36 37065 | Consumer behaviour in the energy sector. | |
| Ittersum, prof. dr. ir. K. (Koert) van | +31 50 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, Branding, Communication | |
| Jansen, T.P.J., MSc | +31 50 36 37065 | ||
| Kannan, P.K. | +31 50 36 37065 | ||
| Keizer, dr. M. (Martijn) | +31 50 36 36632 |
Consumer Behavior,
Persuasion, Financial behavior |
|
| Koch, J.A. (Jan Andre), Dr PhD | +31 50 36 34459 | Marketing, Consumer Behavior, Sustainable Consumption, Food | |
| Kruizinga-de Vries, L., Dr. | +31 50 36 37065 | ||
| Leeflang, prof. dr. P.S.H. (Peter) | +31 50 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, dr. M.C. (Marijke) | +31 50 36 33226 | Consumer ethics | Decision-making | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Sustainable Society | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining | |
| Liemburg, F.M. (Freya), MSc | +31 50 36 37065 | ||
| Liu, X., BSc | +31 50 36 37065 | ||
| Ludoph, J.R. (Jocelyne), MSc | +31 50 36 36386 | Marketing, consumer behavior, social psychology, social influence, communication, experimental research | |
| Mang, V. (Valentin), MSc | +31 50 36 37065 | Valentin Mang is a PhD candidate working at the Department of Marketing and the Department Social Psychology. His current research focusses on misinformation and consumer gullibility. Besides that, his research and teaching interests include topics in consumer and social psychology, behavioural economics, and digital marketing and communications. | |
| Meij, J. van der | +31 50 36 37065 | ||
| Minnema, dr. A. | +31 50 36 37065 | ||
| Mlakar, Z. (Žan), MSc | +31 50 36 37065 | ||
| Moeini Jazani, ir. M. (Mehrad), Dr | +31 50 36 37065 |
Consumer Psychology
with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making. Strategic Brand Management Consumers Brand Behavior Experimental Design & Data Analysis |
|
| Moes, A. (Anne), MSc | +31 50 36 37065 | ||
| Molog-Kwant, L.C. (Lianne) | +31 50 36 33686 | ||
| Nezami, H. (Hakhamanesh), MSc | +31 50 36 37065 | ||
| Nguyen, D.K. (Khoi) | +31 50 36 32024 | Digital transformation, organizational readiness | |
| Nierop, dr. J.E.M. (Erjen) van | +31 50 36 37065 | Quantitative/econometrics methods in marketing (e.g. MCMC), shelf effects and optimization, sustainable markets, diffusion, marketing metrics. | |
| Noordhoff, prof. dr. C.S. | +31 50 36 37065 | ||
| Olk, D. (David), MSc | +31 50 36 33694 |
Consumer well-being with a special focus on the use of in-store nudges related to consumer purchasing behavior and retailing Consumer psychology Experimental research Multivariate data analysis |
|
| Padigar, M.R. (Manjunath), PhD | +31 50 36 37065 | Marketing Strategy, Innovation, Artificial Intelligence, Digital Transformation, Intangible Assets, Marketing-finance Interface | |
| Palko, I., MSc | +31 50 36 37065 | ||
| Peeperkorn, J.P., M | +31 50 36 37065 | ||
| Peng, C. | +31 50 36 37065 | ||
| Peulen, B.C.T.C., MSc | +31 50 36 37065 | ||
| Ponte, G.R. (Gilian), MSc | +31 50 36 37065 | - Marketing - Privacy - Deep Learning - Applied Econometrics |
|
| Rambharos, drs. N. (Narly) | +31 50 36 37065 | ||
| Risselada, dr. H. (Hans) | +31 50 36 36288 | Quantitative marketing, social networks, social influence, societal change, responsible marketing. | |
| Rizio, S.M. (Stephanie) | +31 50 36 37065 | Environmental psychology, economic psychology, consumer marketing, sustainable behaviour My research interests and teaching portfolio are in economic psychology, social marketing, and public policy/communication, with particular reference to beliefs, social cognition, and consumer behavior. I am especially interested in the psychological underpinnings of broader macro-level phenomena, which can influence not only consumer behaviour but also business/government perspectives. My current research is focused on how communication strategies, signals, and beliefs affect broader social sentiments and movements. For example, how do government interventions affect the spread of conspiracy theories? How do beliefs about the economy shape attitudes towards sustainability? What are the implications on consumer behaviour? |
|
| Sadowski, S. (Sebastian) | +31 50 36 37065 | consumer behavior | |
| Schaaf, drs. F. (Froukje) | +31 50 36 37065 | ||
| Sloot, prof. dr. L.M. (Laurens) | +31 50 36 33686 | * Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing and quick commerce, omni-channel retailing.* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment* General fields of interest: food trends, new business models and business valuation. | |
| Smit, H.K. (Hidde), MSc | +31 50 36 37065 | Marketing, Advertising, Data Science, Modeling | |
| Storch, J. (Julia), MSc | +31 50 36 37065 | Marketing, Consumer Behavior, Healthy Lifestyle Changes, Emotions and Motivation, | |
| Tan, X., MSc | +31 50 36 37065 | ||
| Tatar, A.E., PhD | |||
| Thomassen, dr. J.P.R. (Jean-Pierre) | +31 50 36 37065 | Business-to-Business Marketing, Customer Value Marketing, Defensive Marketing, Service/Customer Excellence, Customer Delight, Service Garantees | |
| Verhoef, prof. dr. P.C. (Peter) | +31 50 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Vomberg, prof. dr. A.E. (Arnd) | +31 50 36 37065 | Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization) Sales Management and Customer Relationship Management Pricing (e.g., Online-Offline Pricing, Dynamic Pricing) Business-to-Business Marketing |
|
| Vries, E.L.E. de, PhD | +31 50 36 37065 | ||
| Vries, W.C. (Wieteke) de | +31 50 36 37065 | Marketing and consumer well-being In-store food decision-making and health interventions to promote healthy purchases |
|
| Vroegrijk, M.J.J., PhD | +31 50 36 37065 | ||
| Wang, L., MSc | +31 50 36 37065 | ||
| Werkman, A. (Amber), MSc | +31 50 36 37065 | Marketing, consumer behavior, food consumption and food waste | |
| Wever, B. (Bertina) | +31 50 36 37065 | ||
| Wielheesen, T.J.P. (Tom), MSc | +31 50 36 37065 | Marketing | Grocery Retailing | Entrepreneurship in Retailing | |
| Wieringa, prof. dr. J.E. (Jaap) | +31 50 36 37093 | Data Science, Marketing Analytics, Econometrics, Marketing Model Building, Time series analysis, State Space Modeling, Kalman Filtering, Diffusion modelling, Database Marketing, Privacy, Pharmaceutical marketing, Statistical Quality Control, Six Sigma |
| Last modified: | 18 March 2021 1.48 p.m. |