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Customer Insights Center (RUGCIC)

Faculteit Economie en Bedrijfskunde
Customer Insights Center (RUGCIC)Over RUGCIC

Medewerkers

Wie werken bij het Customer Insights Center?

Velen staan op de foto, maar het complete overzicht vind je hieronder.

Medewerkers van RUGCIC

NaamTelefoonE-mailExpertise
Ahmad, M.A. (Adnan)050 36 34622Marketing Models, Marketing Analytics, Pricing, Promotions, Customer Segmentation, Marketing ROI, Retail
Albalooshi, S.A.E.G. (Sumaya), PhD050 36 37065Consumer Behavior
Alsem, dr. K.J. (Karel Jan)050 36 33694 Merkmanagement, marketing communicatie, marketing strategie, marketing planning, zorgmarketing
Balleyer, A., MSc050 36 37065
Berger, dr. J. (Hans)050 36 33249Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Bhattacharya, A.050 36 37065
Bijmolt, prof. dr. T.H.A. (Tammo)050 36 37319
Bolderdijk, dr. J.W. (Jan Willem)050 36 39086 Consumer Behavior, Decision making, Social Marketing, Sustainability
Bouma, dr. J.T.050 36 33686Marketing, Financiën, HRM en ICT, in één woord samengevat: Ondernemerschap
Cleef, J.J. van, MSc050 36 37065
Dehmamy, dr. K. (Keyvan)050 36 37065Bayesian modeling
Choice modeling
Factor analysis
Dijk, M.H. van050 36 37065
Doorn, dr. J. (Jenny) van050 36 33657 customer management, customer engagement, sustainability, business-to-business marketing
Drijfhout, M. (Marit)050 36 37065Marketing, consumentengedrag, voedselconsumptie en voedselverspilling
Eggers, dr. F. (Felix)050 36 37065Preference Measurement 
Conjoint Analysis 
Choice Experiments
Experimental Designs
Choice Modeling
Product development
Innovation
Branding 
Pricing
Fennis, prof. dr. B.M. (Bob)050 36 39365 Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
 
My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Fleischeuer, drs. J.W.E.G. (Jos)050 36 34459Business Marketing
Gijsenberg, dr. ir. M.J. (Maarten)050 36 38249 Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis
Gineikiene, J., PhD050 36 37065
Hars, R.P. (Roelof), MA MSc050 36 37065
Heide, M.T. (Martine) van der050 36 37074Marketing, Consumentengedrag, Voedselconsumptie
Hirche, C.F. (Christian)050 36 37065
Hoekstra, dr. J.C. (Janny)050 36 33651 Customer relationship management; Market orientation; Customer lifetime value; Direct marketing.
Ittersum, prof. dr. ir. K. (Koert) van050 36 36639 Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
Joye, Y.050 36 37065Consumer behavior, Environmental Psychology, Evolutionary Psychology, Aesthetics
Keizer, dr. M. (Martijn)050 36 36632 Consumentengedrag, Overtuigingstechnieken, Financieel gedrag
Koch, J.A. (Jan), MSc050 36 37065Marketing, Consumer Behavior
Leeflang, prof. dr. P.S.H. (Peter)050 36 37065 Modelbuilding / Marketing / Management / Competition / Promotions
Leliveld, dr. M.C. (Marijke)050 36 33226 Sustainable Society | Besliskunde | Ethiek en Moraliteit | Cause-Related Marketing | Goede doelen | Fondsenwerving | Consumentengedrag | Verantwoord verpakken |Rechtvaardigheid en Eerlijkheid | Onderhandelen
Lesscher, E.N.M. (Lisan)050 36 37065
Liu, H. (Huan)050 36 37065multichannel retailing, mobile channel marketing
Lobschat, dr. L. (Lara)050 36 33648
Maestripieri, S. (Silvia), M050 36 37065
Moeini Jazani, M. (Mehrad)050 36 37065 Consumer Psychology with a focus on: Social power, poverty, and conspicuous consumptionStrategic Brand Management

Consumers Brand Behavior 


Experimental Design and Analysis
Molog-Kwant, L.C. (Lianne)050 36 33686
Nierop, dr. J.E.M. (Erjen) van050 36 37065 Pricing, quantitative/econometrics methods in marketing, choice models, management games, MCMC methods in marketing
Onrust, A., MSc050 36 37065Marketing Accountability
Rambharos, N.050 36 37065
Risselada, dr. H. (Hans)050 36 36288
Sadowski, S.A. (Sebastian)consumer behavior
Sloot, prof. dr. L.M. (Laurens)050 36 33686Food retailing expertise: grocery retailing in general, retail branding & format development, categorymanagement & the retail-mix, shopping behavior, online food retailing.
Food manufacturing expertise: branding & positioning national brands, private labels, price & promotion tactics, retailer-supplier relationship, exclusive assortment, food trends. 
Other fields of interest: new business models, business valuation, performance evaluation.
Storch, J. (Julia), MSc050 36 37065 Marketing, Consumer Behavior, Healthy Shopping, Emotions
Verhoef, prof. dr. P.C. (Peter)050 36 37320Marketing, Retailing, Sustainable Behavior, Big Data 
Voerman, dr. J.A. (Liane)050 36 37065 Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. 

Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs)
Wan, dr. J. (Jing)050 36 32802Consumer behaviour, moral decision making, time and money, sustainability
Wever, B. (Bertina)050 36 37065
Wieringa, prof. dr. J.E. (Jaap)050 36 37093 Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
RUGCIC medewerkers
Laatst gewijzigd:06 oktober 2016 17:42
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