Medewerkers
Wie werken bij het Customer Insights Center?
Velen staan op de foto, maar het complete overzicht vind je hieronder.
| Naam | Telefoon | Expertise | |
|---|---|---|---|
| Agachi, E. (Elena), MSc | 050 36 37065 | ||
| Ahmad, M.A. (Adnan) | 050 36 34622 | Marketing Models, Marketing Analytics, Pricing, Promotions, Customer Segmentation, Marketing ROI, Retail | |
| Albalooshi, S.A.E.G. (Sumaya), PhD | 050 36 32474 | Consumer Behavior | |
| Alsem, dr. K.J. (Karel Jan) | 050 36 33694 | Merkmanagement, marketing communicatie, marketing strategie, marketing planning, zorgmarketing | |
| Balleyer, A., MSc | 050 36 37065 | ||
| Berger, dr. J. (Hans) | 050 36 33249 | Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity | |
| Bhattacharya, A. | 050 36 37065 | ||
| Bijmolt, prof. dr. T.H.A. (Tammo) | 050 36 37319 | ||
| Bolderdijk, dr. J.W. (Jan Willem) | 050 36 39086 | Consumer Behavior, Decision making, Social Marketing, Sustainability | |
| Bouma, dr. J.T. | 050 36 33686 | Marketing, Financiën, HRM en ICT, in één woord samengevat: Ondernemerschap | |
| Cleef, J.J. van, MSc | 050 36 37065 | ||
| Dehmamy, dr. K. (Keyvan) | 050 36 37065 | Bayesian modeling Choice modeling Factor analysis Utility theory |
|
| Dijk, M.H. (Mathilde) van | 050 36 37065 | ||
| Doorn, dr. J. (Jenny) van | 050 36 33657 | services, service technology, customer engagement, sustainability, food waste | |
| Drijfhout, M. (Marit) | 050 36 37065 | Marketing, consumentengedrag, voedselconsumptie en voedselverspilling | |
| Eck, dr. P.S. (Peter) van | 050 36 33686 | ||
| Eggers, dr. F. (Felix) | 050 36 37065 | Preference Measurement Conjoint Analysis Choice Experiments Experimental Designs Choice Modeling Product development Innovation Branding Pricing |
|
| Fennis, prof. dr. B.M. (Bob) | 050 36 39365 |
Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.
My main research interest is what you could label "Hidden Persuasion" and focuses on how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas |
|
| Gijsenberg, dr. ir. M.J. (Maarten) | 050 36 38249 | Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis | |
| Groot, dr. J.I.M. de | 050 36 37065 | Onderzoeker op het gebied van duurzame gedragsverandering en consumptie gedrag. | |
| Hars, R.P. (Roelof), MA MSc | 050 36 37065 | ||
| Heide, M.T. (Martine) van der | 050 36 36632 | Marketing, Consumentengedrag, Voedselconsumptie | |
| Hidding, J.J. (Jasper), MSc | 050 36 37065 | ||
| Hirche, C.F. (Christian) | 050 36 37065 | ||
| Hoekstra, dr. J.C. (Janny) | 050 36 33651 | Customer relationship management; Market orientation; Customer lifetime value; Direct marketing. | |
| Ittersum, prof. dr. ir. K. (Koert) van | 050 36 36639 | Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding | |
| Kannan, P.K. | 050 36 37065 | ||
| Keizer, dr. M. (Martijn) | 050 36 36632 |
Consumentengedrag, Overtuigingstechnieken, Financieel gedrag
|
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| Koch, J.A. (Jan), MSc | 050 36 34459 | Marketing, Consumer Behavior | |
| Leeflang, prof. dr. P.S.H. (Peter) | 050 36 37065 | Modelbuilding / Marketing / Management / Competition / Promotions | |
| Leliveld, dr. M.C. (Marijke) | 050 36 33226 | Sustainable Society | Besliskunde | Ethiek en Moraliteit | Cause-Related Marketing | Goede doelen | Fondsenwerving | Consumentengedrag | Corporate Responsibility | Verantwoord verpakken |Rechtvaardigheid en Eerlijkheid | Onderhandelen | |
| Lesscher, E.N.M. (Lisan) | 050 36 37065 | Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase | |
| Liu, H. (Huan) | 050 36 33439 | multichannel retailing, mobile marketing | |
| Lobschat, dr. L. (Lara) | 050 36 33648 | Digital Marketing Communication, Digital Advertising, Social Media | |
| Lundahl, O.K. (Outi) | 050 36 37065 | ||
| Maestripieri, S. (Silvia), M | 050 36 37065 | ||
| Moeini Jazani, M. (Mehrad) | 050 36 37065 |
Consumer Psychology with a focus on: Social power, poverty, and conspicuous consumptionStrategic Brand Management Consumers Brand Behavior Experimental Design and Analysis |
|
| Moes, A., MSc | 050 36 37065 | ||
| Molog-Kwant, L.C. (Lianne) | 050 36 33686 | ||
| Nguyen, D.K. | 050 36 37065 | ||
| Peeperkorn, J.P., M | 050 36 37065 | ||
| Peng, C. | 050 36 37065 | ||
| Prade, D.P. (David) | 050 36 37065 | ||
| Rambharos, N. (Narly) | 050 36 37065 | ||
| Risselada, dr. H. (Hans) | 050 36 36288 | ||
| Sadowski, S.A. (Sebastian) | 050 36 37065 | consumer behavior | |
| Schumacher, A., MSc | 050 36 37065 | Consumer Behavior (Food) Consumption Experience Uncertainty Information Processing Social Influence |
|
| Sloot, prof. dr. L.M. (Laurens) | 050 36 33686 | * Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing. * Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment * General fields of interest: food trends, new business models and business valuation. |
|
| Storch, J. (Julia), MSc | 050 36 37065 | Marketing, Consumer Behavior, Healthy Shopping, Emotions | |
| Thomassen, dr. J.P.R. (Jean-Pierre) | 050 36 37065 | Defensive marketing, customer management, service excellence, customer delight, service garanties | |
| Verhoef, prof. dr. P.C. (Peter) | 050 36 37320 | Marketing, Retailing, Sustainable Behavior, Big Data | |
| Voerman, dr. J.A. (Liane) | 050 36 37065 |
Marketing management in general, especially Retail Marketing (including omnichanneling) and International Marketing. (Quantitative) Marketing Research in general, especially factor analysis, cluster analysis, reliability analysis, and regression. Qualitative Research Methods. Master thesis supervision on the topic of electronic word-of-mouth (eWOM) and online consumer reviews (OCRs) |
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| Wan, dr. J. (Jing) | 050 36 32802 | Consumer behaviour, moral decision making, time and money, sustainability | |
| Wever, B. (Bertina) | 050 36 37065 | ||
| Wieringa, prof. dr. J.E. (Jaap) | 050 36 37093 |
Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science |
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| Wölke, C. (Christine), MSc | 050 36 37065 |
| Laatst gewijzigd: | 06 oktober 2016 17:42 |