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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
Customer Insights Center (RUGCIC) About RUGCIC


Which people work at the Customer Insights Center?

Many are in this picture, though the complete overview can be found below.

RUGCIC staff

Agachi, E. (Elena), MSc+31 50 36 37065
Albalooshi, dr. S.A.E.G. (Sumaya)+31 50 36 33648My research explores the psychological consequences of inequitable wealth distribution (unevenly distributed wealth within a population) and their impact on consumers' decision making. With this line of research, my aim is to (1) further our understanding of the negative consequences of economic inequality on societally relevant outcomes, which has policy implications and enables researchers to develop relevant interventions, and (2) demonstrate how a macroeconomic condition can interact with sociological and psychological variables to predict consumer behavior. 
Alsem, dr. K.J. (Karel Jan)+31 50 36 33694 Branding, Marketing Communication, Marketing Strategy, Marketing Planning, Marketing for care organizations
Balleyer, A., MSc+31 50 36 37065
Berger, dr. J. (Hans)+31 50 36 33249Strategic marketing planning, Governance of buyer-supplier relationships, Interfirm absorptive capacity
Bhattacharya, A.+31 50 36 37065
Bijmolt, prof. dr. T.H.A. (Tammo)+31 50 36 37319
Bolderdijk, dr. J.W. (Jan Willem)+31 50 36 39086 Consumer Behavior, Decision making, Social Marketing, Sustainability
Bouma, dr. J.T.+31 50 36 35285Marketing, Finance, HRM and ICT, summarized in one word: Entrepreneurship
Dehmamy, dr. K. (Keyvan)+31 50 36 37065Bayesian modeling
Choice modeling
Factor analysis
Utility theory
Doorn, prof. dr. J. (Jenny) van+31 50 36 33657 service technology, robotics, customer engagement, sustainability, food waste 
Eck, dr. P.S. (Peter) van+31 50 36 33686
Eggers, dr. F. (Felix)+31 50 36 37065Preference Measurement 
Conjoint Analysis 
Choice Experiments
Experimental Designs
Choice Modeling
Product development
Fabian, N.E. (Nicolai), MSc+31 50 36 37065Digital Transformation, Digital Business Models, Digital Innovation
Fennis, prof. dr. B.M. (Bob)+31 50 36 39365 Consumer psychology, persuasion, unconscious influence, consumer self-regulation, nudging and heuristics, consumer health and well-being, food-related decision making.

I am deeply fascinated by what you could label "Hidden Persuasion": how subtle (and not so subtle) marketing cues influence consumers in their emotions, thoughts and behavior, frequently without them being aware of this influence. The results of this research can aid in empowering consumers and foster health and wellbeing. Please see the research page for an overview of published work in these areas
Gijsenberg, dr. ir. M.J. (Maarten)+31 50 36 38249 Marketing mix effectiveness (Advertising, Price), Marketing in times of crisis
Groot, dr. J.I.M. de+31 50 36 37065Researcher in the area of sustainable behaviour change and consumer behaviour.
Haan, dr. E. (Evert) de+31 50 36 32802Digital marketing, marketing attribution, ad blocking, (online) customer journey, (online) advertising, mobile marketing, customer relationship management, customer feedback metrics, text mining
Hars, R.P. (Roelof), MA MSc+31 50 36 37065Marketing, CRM, Churngedrag
Heide, M.T. (Martine) van der, MSc+31 50 36 36632Marketing, Consumer behavior, Food Consumption
Hidding, J.J. (Jasper), MSc+31 50 36 37065
Hirche, C.F. (Christian)+31 50 36 37065
Hoekstra, dr. J.C. (Janny)+31 50 36 33651 Customer relationship management; Customer orientation; Direct marketing.
Holthöwer, J. (Jana), MSc+31 50 36 37065Consumer behavior, service robots
Ittersum, prof. dr. ir. K. (Koert) van+31 50 36 36639 Consumer well-being, Consumer psychology, Consumption, Health, Spending, Sustainability, New product marketing and branding
Kannan, P.K.+31 50 36 37065
Keizer, dr. M. (Martijn)+31 50 36 36632 Consumer Behavior, Persuasion, Financial behavior
Koch, J.A. (Jan), MSc+31 50 36 34459Marketing, Consumer Behavior
Kruizinga, dr. L.+31 50 36 37065
Leeflang, prof. dr. P.S.H. (Peter)+31 50 36 37065 Modelbuilding / Marketing / Management / Competition / Promotions
Leliveld, dr. M.C. (Marijke)+31 50 36 33226 Sustainable Society | Decision-making | Ethics and morality | Cause-Related Marketing | Charities | Fundraising | Corporate Responsibility | Consumer behavior | Sustainable packaging | Justice and Fairness | Negotiation and bargaining
Lesscher, E.N.M. (Lisan)+31 50 36 37065Marketing, Communication Effects in Omni-Channel Environment, Consumer Journey to Purchase
Liu, H. (Huan)+31 50 36 33439multichannel retailing, mobile marketing
Luiting-Drijfhout, M. (Marit), MSc+31 50 36 37065Marketing, consumer behavior, food consumption and food waste
Lundahl, O.K. (Outi)+31 50 36 37065social media | privacy | sustainability | media | health | influencers | consumer culture theory | ethics | regulation
Mlakar, Z. (┼Żan), MSc+31 50 36 37065
Moeini Jazani, M. (Mehrad)+31 50 36 37065 Consumer Psychology with a focus on how fundamental psychosocial resources such as social status, power, and financial resources (e.g., poverty) shape consumers behavior and decision-making.

Strategic Brand Management

Consumers Brand Behavior

Experimental Design & Data Analysis
Molog-Kwant, L.C. (Lianne)+31 50 36 33686
Nguyen, D.K. (Khoi)+31 50 36 32024Digital transformation, organizational readiness
Olk, D. (David), MSc+31 50 36 35242- Promotion of healthy and sustainable products
- Retailing
- Advertising and labelling
Peeperkorn, J.P., M+31 50 36 37065
Peng, C.+31 50 36 37065
Prade, D.P. (David)+31 50 36 37065
Rambharos, drs. N. (Narly)+31 50 36 37065
Risselada, dr. H. (Hans)+31 50 36 36288
Schumacher, dr. A.+31 50 36 37065Consumer Psychology
Consumption Experience
Social Influence
Consumer Well-being

Please click on the homepage icon above for more information about my research and teachig activities.
Sloot, prof. dr. L.M. (Laurens)+31 50 36 33686* Retail marketing expertise: grocery retailing in general, retail branding & format development, category management & the retail-mix, shopping behavior, online food retailing, omni-channel retailing.
* Brand marketing expertise: branding & positioning, private labels, price & promotion tactics, retailer-supplier relationship and exclusive assortment
* General fields of interest: food trends, new business models and business valuation.
Smit, H.K., MSc+31 50 36 37065
Storch, J. (Julia), MSc+31 50 36 37065Marketing, Consumer Behavior, Emotions and Motivation, Healthy Shopping
Thomassen, dr. J.P.R. (Jean-Pierre)+31 50 36 37065Defensive marketing, customer management, service excellence, customer delight, service guarantees
Verhoef, prof. dr. P.C. (Peter)+31 50 36 37320Marketing, Retailing, Sustainable Behavior, Big Data 
Vomberg, dr. A.E. (Arnd)+31 50 36 37065Marketing-Interfaces (e.g., Marketing-HR Interface, Marketing-Organization)
Sales Management and Customer Relationship Management
Pricing (e.g., Online-Offline Pricing, Dynamic Pricing)
Business-to-Business Marketing
Vroegrijk, dr. M.J.J.+31 50 36 37065
Werkman, A. (Amber)+31 50 36 37065Marketing, consumer behavior, food consumption and food waste
Wever, B. (Bertina)+31 50 36 37065
Wieringa, prof. dr. J.E. (Jaap)+31 50 36 37093 Pharmaceutical marketing, Marketing Model Building, Time series analysis, Diffusion modelling, Churn Analysis, Statistical Quality Control, Six Sigma, Database Marketing, Marketing Analytics, State Space Modeling, Kalman Filtering, Data Science
RUGCIC people
Last modified:06 October 2016 5.42 p.m.
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