What is CIC?
While marketing managers are seeking more knowledge about customers and their behavior (Customer Insights), researchers at our university are studying these same customers. Why not combine our efforts and connect your questions to our knowledge?
Customer Insights Center of the University of Groningen (CIC) combines the marketing knowledge and know-how of students, researchers and businesses. We use data science, best practices and scientific research to help companies fully understand customers. By becoming a member of our center, you will receive state-of-the-art knowledge and get access to our valuable network. Companies like KPN, Noordhoff, NS and Wehkamp are already our members.
Why a Customer Insights Center?
If you want to make well-founded decisions to optimally respond to your customer, the following questions are important:
- What are the trends and developments in terms of customer behavior in the Netherlands?
- What proven success factors can I apply to customer-oriented projects?
- How can my employees structurally keep up in the marketing field?
|12 July 2023 2.57 p.m.