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Customer Insights Center (RUGCIC)
Faculty of Economics and Business
Customer Insights Center (RUGCIC) Why a Customer Insights Center?

Which companies are members?

Companies that serve large numbers of clients and want to support our scientific research, can become a member of the Customer Insights Center of the University of Groningen (RUGCIC).

Many of those have preceded your company and are listed below.

Members Customer Insights Center
Members Customer Insights Center
Basic members

Our basic members:

  • Ahold Delhaize
  • Syncasso
  • GeoMarktprofiel
  • Eneco
  • LMN Airmiles
  • Menzis
  • Noordhoff
  • NS
  • DPG Media
  • Vattenfall
  • Vodafone-Ziggo

These are our basic members, see the benefits of this membership here.

Premium members

Our premium members:

  • Centraal Beheer
  • DVJ Insights

These are our premium members, see the benefits of this membership here.

Project partners

In special cases, we enter into large collaborative projects, for example:

  • Sponsorship of a PhD candidate (PhD in training): four years of research benefiting your organization;
  • sponsorship of a post-doctoral position: an experienced researcher adding value to your organization for two years;
  • sponsorship of a chair (prof.) of an endowed professor at the University of Groningen.

Interested? Send an e-mail to


The Customer Insights Center also strives to form alliances with other national and international centers of expertise focused on customer insights. This makes it possible to combine knowledge about customers (inter)nationally

Our Alliances:

  • AOG School of Management (Groningen & Leusden)
  • Center for Services Leadership, W. P. Carey School of Business
  • Arizona State University (Phoenix, USA)
  • E-Finance Lab
  • Frankfurt University (Germany)
  • EFMI, Academisch kenniscentrum voor de foodsector (Leusden)
  • Marketing Associatie Rijksuniversiteit Groningen (MARUG)
  • TNS Infra Center for Customer Management
  • University of Münster (Germany)
What do others think about our center?

Read what the marketing managers of some companies think of our center of expertise.

Olso interested to collaborate with us?

Contact us and make a personal appointment with the director of the Customer Insights Center, to exchange ideas about our field and explore the opportunities that collaborating with us could bring your company.

CIC Team
CIC Team
Last modified:07 February 2024 11.06 a.m.
View this page in: Nederlands
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