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Customer Insights Center (RUGCIC)

Faculty of Economics and Business
What is CIC?

Become a member

Basic membership
For €7,500 ex. VAT annually your company will get:
Premium membership
For €15,000 euros ex. VAT annually, your company will get (on top of the benefits of the basic membership):
Sponsoring ng
  • Access to our online knowledge data base with lectures, whitepapers, publications and podcasts on scientific insights for your organization (this is under development).
  • New Whitepapers with the latest customer insights.
  • Free admission for marketing, sales and customer service employees to our interactive in-house sessions at the offices of other companies that are CIC-members.
  • The opportunity to meet top graduate students who could potentially be interesting interns.
  • Access to the latest scientific publications of the Department of Marketing of the University of Groningen.
  • Access to various MARUG-activities and other events and conferences at reduced rates.
  • Up to 10% discount on employee costs when having a tailor-made scientific study carried out.
  • Display of your company name and/or logo on the RUGCIC website and in our reports.
  • An annual workshop for your marketing and/or sales employees on a Customer Insights theme of your choice, at your own location.
  • Up to 50% discount on employee costs when having a scientific research or tailor-made knowledge training carried out.
  • The opportunity, as a member of the Advisory Board, to actively think about research themes and programs that benefit premium members.
  • The opportunity to share entry-level job openings among all students of the MSc Marketing Analytics and Data Science and the MSc Marketing Management of the University of Groningen.
  • The opportunity to speak at our career day, where you will meet selected top students/potential new employees.
  • Once a year, students of Business Research & Consulting conduct research (which can be done more frequently at an additional cost)

In addition to full memberships, it is also possible to sponsor RUGCIC events, podcasts or whitepapers. Get noticed by our 20 corporate company members and connect with the University of Groningen. Interested? Contact us via

Last modified:14 February 2023 2.20 p.m.
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