Every year, the Customer Insights Center of the University of Groningen (RUGCIC) develops three whitepapers with scientific customer insights on current and relevant themes for marketing managers.
We are currently working on three white papers that will be published in the coming year:
- Conspicuous consumption van Prof. dr. Bob Fennis
- Artificial intelligence by Prof. dr. Jochen Hartmann and Jaap Wieringa
- The future of Privacy by Prof. dr. Jaap Wieringa and Gilian Ponte
Published research reports
The short management summaries and tables of contents of previously published research reports can be downloaded for free by everyone, just click on the titles in the table below. If you want more, you can contact us to request the complete versions, provided your company is a member.
|Report topics and summaries
|15 February 2023 4.50 p.m.