Study strategic innovation management in Groningen and discover how you can help businesses develop and market innovations that are profitable and sustainable.
In a world where innovation drives positive change, how can you build an organisation to be innovative? And in an increasingly globalised environment, how can your innovations combine profitability with sustainability?
In the Strategic Innovation Management profile, part of our MSc Business Administration (MSc BA SIM), you will gain expertise in the whole strategic process of managing innovations. The programme centers on four themes:
These themes, combined with your research, Master’s thesis, and plenty of elective courses, will prepare you to manage a firm's innovation activities. You will be ready to help turn ideas into profitable new processes, products, and business models.
The programme in Groningen is designed and taught by a small group of top academic researchers and has a very strong link with the business world. You will get all the tools you need to understand, evaluate, and engage with real-life scenarios, and to conduct your own research – all in the context of strategic innovation. We base our insights on researched evidence from leading scholars worldwide, ensuring the highest standard of informed analysis.