How do you build an organisation geared to innovation? How and with whom do you collaborate to bring new innovations to the market? And how, in a globalized world, do you protect your innovation, to make sure that you profit from it?
The MSc BA SIM deals with these challenges. It considers the whole strategic process of managing innovations within companies and between companies. The programme is structured around the following four topics: (1) where does innovation come from; (2) how can the firm organise internally for innovation; (3) how and with whom should the firm cooperate to maximise innovation; and (4) how can the firm capture value from innovation? In doing so, the aim of this programme is to teach students how to manage a firm's innovation activities, to help turn ideas into profit.
The MSc BA SIM, like all of our courses, are designed and executed by a small group of top academic researchers, and our programme is, therefore, strongly research oriented. By introducing students to the state-of-the-art in academic research, the aim of the programme is to give student the necessary tools to properly understand, evaluate and solve real-life cases, and to conduct their own research.
Groningen has everything to make (foreign) students feel at home
I came to Groningen because I wanted to expand my international (study) experiences and because Groningen offered the combination of Innovation and Strategy in one Master's programme.
Although the programme was rather theoretical, I feel that it prepared me very well for my current job as a promotion manager. There was nothing about Groningen that I did not like: the city is just beautiful. I especially enjoyed going everywhere by bike, the variety of offers for students and, of course, the Queen's Day celebrations. Groningen has everything to make (foreign) students feel at home. Looking back a year after my return to Mexico, I feel that I especially enjoyed getting to know Dutch culture. In addition, the courses offered and the beauty of the city made my stay in Groningen an unforgettable experience. If I had to choose a Master's programme again, I would again be on a flight to Groningen.