Business Administration

Study change management in Groningen and learn how to best manage organisational change in the era of transformations.

How can you use change management techniques to embed sustainability goals and practices into an organisation's culture? What steps can you take to navigate potential pushback from employees during digital transformation? In today's dynamic landscape, organisations must transform to thrive. Over the past two decades, rapid shifts like digitalisation, global demands for sustainability, and various crises have reshaped the world. In the MSc Business Administration - Change Management, you learn how to apply the latest insights from research, theory, and practice in change management to make a positive impact on the business and society. Organisations rely on change management for survival, creating an exciting demand for skilled change experts who can craft and manage these impactful transformations in business and our society. In Groningen, you will learn to deal with the complexity of change as a dynamic interplay of organisational, technological, cultural, and human factors. You study in an international and challenging environment in which you develop a solid understanding of the diversity in theories and approaches but also learn from practice. You get to apply in real-life situations what you study by conducting company-based research, attending guest lectures, and working on business cases given by various organisations. The programme is proud to have a lively and active community with students from many different countries and lecturers and alumni who are open to sharing their knowledge and expertise to prepare you for your future career.

Study health care management and health economics in Groningen and make a meaningful impact in the healthcare sector.

Can a manager make a significant influence in the healthcare sector? High-quality healthcare is of major importance, as it directly influences individual well-being and the overall functioning of our society. As a healthcare manager, policymaker, or consultant, you will be vital in improving and innovating healthcare at all levels.

In the MSc Business Administration - Health (MSc BA Health), you will study how to analyse and deal with strategic tensions in healthcare such as meeting the increasing demand for care, while facing workforce shortages and the need to control costs. The programme integrates a multidisciplinary approach with special attention to relevant topics in the health sector and our society. For example, the role of technology and innovation: how can you balance the utilisation of technological advancements with human attention for clients and satisfactory work for health professionals? We teach you the tools on how to balance the provision of evidence-based care with catering for diverse patient needs.

You can specialise in managerial or economic issues, depending on where you want to add value. We make sure to bring the outside practice to the classroom. You will meet lecturers from diverse disciplines sharing their research insights and guest lecturers who bring in practitioners’ knowledge and real-world challenges. This enables you to explore different perspectives on healthcare, including those from clients, clinicians, managers, insurers, and policymakers.The MSc BA Health is the perfect study if you are looking for a multidisciplinary and societally relevant programme. It combines analytic and managerial skills and offers a crisp understanding of the social-economic environment in the healthcare industry. What is more, you are joining our diverse community of students with backgrounds in business, medicine, economics and facility management.

Are you interested in an international career in or involving China?

Study in Shanghai after your FEB Master's programme in Groningen and gain first-hand knowledge and experience of China and the economy, finance and culture.

Study management accounting and control in Groningen and gain knowledge about accounting and management techniques to become an expert in the financial field.

The MSc Management Accounting and Control focuses on enabling managers to achieve organizational goals. During this programme, you will gain knowledge about management accounting and financial management techniques. These techniques are used to provide (non-)financial information for decision-making and to develop planning and control systems. You will also develop the skills needed to communicate the information in an effective manner. The techniques will be placed in the context of broader issues, such as strategy, human behaviour and culture, and special attention will be paid to changes in accounting systems. You will explore subjects like management accounting, financial management, management control and management of change. Therefore, the Management Accounting and Control programme will enable you to connect the information needs of managers to state-of-the-art knowledge about human behaviour.Did you know you can also study accountancy and controlling in Groningen? Find out more about our MSc Accountancy and Controlling.

Study small business and entrepreneurship in Groningen to kickstart your entrepreneurial career, by starting your own firm or contributing to the entrepreneurial spirit and success of another company.

What are the challenges technology-oriented start-ups face? How can small firms and family businesses incorporate sustainability and make a positive impact in today’s society? What knowledge and competencies do entrepreneurs need to gain in order to start up? Start-ups and small- and medium-sized enterprises (SMEs) comprise over 95% of businesses in many countries. At the same time, larger firms aim to become more agile to exploit new opportunities. Thus, the likelihood that you will work for one of these companies is high. We want to prepare you for this!Many management programmes focus only on large businesses, whereas SMEs and entrepreneurial firms have specific characteristics. The MSc Business Administration - Small Business and Entrepreneurship (BA-SBE) programme stands out by teaching you about the strategic and managerial challenges small business owners and entrepreneurs face. You will learn how small business owners and entrepreneurs can effectively manage their businesses in an increasingly complex business environment. We put a lot of emphasis on practice orientation and work together with many entrepreneurs and small business owners with diverse backgrounds (e.g., industry, gender, age, nationality, social goals). There is value to learning from practice and that is why we organise guest lectures and other events where you can connect with business professionals (e.g. during our start-up and small business safari). You will be able to link the specific theories on SMEs and entrepreneurship to practice by working on real-life cases and interviewing small business owners and business challenges. We collaborate with VentureLab North where you can develop your own business idea.Our graduates work as entrepreneurs, small business consultants, in entrepreneurial departments of large businesses, and for organisations supporting start-ups and small firms.

Study strategic innovation management in Groningen and learn how to bring innovations to the market and turn them into profitable new products.

How do you build an organisation geared to innovation? And how, in a globalized world, do you protect your innovation, to make sure that you profit from it? In the MSc Business Administration - Strategic Innovation Management (MSc BA SIM) you will study the whole strategic process of managing innovations within companies and between companies. The programme is structured around the following four topics: (1) where does innovation come from; (2) how can a firm organise its activities for innovation; (3) how and with whom should a firm cooperate to maximise innovation; and (4) how can firms capture value from innovation? In doing so, the aim of this programme is to teach students how to manage a firm's innovation activities and to help turn ideas into profitable new processes, products, services and business models.The MSc BA SIM is a strongly research-oriented programme since all our courses are designed and taught by a small group of top academic researchers. By introducing students to state-of-the-art academic research, the programme aims to give students the tools to properly understand, evaluate and solve real-life cases, and conduct their own research.