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To avoid ambiguity about the sender, an (additional) logo is not allowed in the UG house style. Fortunately, there are other possibilities to achieve visual profiling of organizational units, university-wide activities or projects. We like to think along with you! Mail us for a consultation at

Below are a number of options:

  • displaying the name of an organizational unit in the logo bar or by using a white bar containing the required name
  • use a colour from the secondary palette developing a recognizable graphic style or imagery. Make sure the color red is sufficiently present.
  • use a characteristic drawing or image.The following rules apply:
    • The drawing or image must occupy a subordinate position, and must not be at the same height as the University of Groningen’s (UG) logo.  
    • To avoid any suggestion that this is a sub-logo, the drawing or image must contain no text whatsoever.
    • The drawing or image must be in red, black or white. This is obviously not applicable if a photograph is used.
    • The drawing or image must feature sleek, straight shapes and must be in keeping with the house style.

Last modified:30 May 2024 12.02 p.m.
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