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About us Practical matters Branding & Visual Identity Visual profile UG House style UG


The visual profiling of organizational units, University-wide activities or projects can be achieved by:

  • displaying the name of an organizational unit in the logo bar or by using a white bar containing the required name
  • using a colour from the secondary palette developing a recognizable graphic style or imagery
  • using a characteristic drawing or image.The following rules apply:
    • The drawing or image must occupy a subordinate position, and must not be at the same height as the University of Groningen’s (UG) logo.  
    • To avoid any suggestion that this is a sub-logo, the drawing or image must contain no text whatsoever.
    • The drawing or image must be in red, black or white. This is obviously not applicable if a photograph is used.
    • The drawing or image must feature sleek, straight shapes and must be in keeping with the house style.

We are happy to help you refine your ideas! Please email us for a consultation (

Last modified:07 September 2021 11.09 a.m.
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