Social media guidelines
Are you planning on updating your UG social media accounts or creating new accounts for your department or faculty? On this page, you will find several documents that will help you make these social media accounts look more professional. As the UG, we think it’s important to stay consistent in the way we present ourselves online in terms of our tone of voice and the look and feel of our content. That’s why we have created a social media strategy and a set of social media guidelines that can help you when sharing your content online. You can read these guidelines and the strategy when you log in to MyUniversity.
We also organise a monthly walk-in consultation hour where you can ask all of your questions related to social media and get suggestions from our content team. At the bottom of this page, you’ll find an overview of the upcoming dates for these walk-in consultations.
- Best Practices in Dutch [PDF]
- Best Practices in English [PDF]
- Social Media Strategy 2022-2025 [PDF]
- Hoe schrijf ik een social media strategie? (NL) [PDF]
- How to write a social media strategy? (ENG) [PDF]
Due to the many different UG and UG-related social media accounts, it is important that audiences are able to recognize official UG-accounts and that audiences are able to distinguish between different accounts in order to increase findability.
Are you looking for more background information and the basics of our branding on social media? You can find the UG’s social media icons below, as well as more information about the way they should be used. You can also read about the way we maintain our visual identity online using our UG house style. We recommend reading the Tone of Voice guide, where you’ll find an overview of our principles as well as some useful writing tips.
Safe on social media
|Last modified:||21 November 2023 2.10 p.m.|