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Social media guidelines

Are you planning on updating your UG social media accounts or creating new accounts for your department or faculty? On this page, you will find several documents that will help you make these social media accounts look more professional. As the UG, we think it’s important to stay consistent in the way we present ourselves online in terms of our tone of voice and the look and feel of our content. That’s why we have created a social media strategy and a set of social media guidelines that can help you when sharing your content online. You can read these guidelines and the strategy when you log in to MyUniversity.

We also organise a monthly walk-in consultation hour where you can ask all of your questions related to social media and get suggestions from our content team. At the bottom of this page, you’ll find an overview of the upcoming dates for these walk-in consultations.

Downloads

Recognisability

Due to the many different UG and UG-related social media accounts, it is important that audiences are able to recognize official UG-accounts and that audiences are able to distinguish between different accounts in order to increase findability.

Are you looking for more background information and the basics of our branding on social media? You can find the UG’s social media icons below, as well as more information about the way they should be used. You can also read about the way we maintain our visual identity online using our UG house style. We recommend reading the Tone of Voice guide, where you’ll find an overview of our principles as well as some useful writing tips.

Social Media

Each social media account exists of the following parts:

Profile picture/thumbnail

  • More information about the Social Media Icons.

Name

  • Corporate: University of Groningen
  • Faculties, departments, etc.: “Faculty Name - University of Groningen” - only use UG if University of Groningen is too long to be allowed on chosen platform
  • Services: “Service Name - University of Groningen” - or “Service Name - Faculty - UG”
  • Try to avoid using “RUG” or “Rijksuniversiteit Groningen” as most of our platforms should be international. Exceptions of course are strict Dutch accounts, for example the Documentatiecentrum Nederlandse Politieke Partijen or the Bureau Groninger Taal en Cultuur.

Bio

  • Create a short summary which includes important keywords describing your faculty or service and refer to the University of Groningen.Think about which keywords users will use to search for you on the platform and make sure those keywords are included.

Username/handle

  • Use UG or University of Groningen in your handle whenever possible.

(Header photo)

Who is the UG's social media team?

Who is the UG's social media team?

The University of Groningen social media team consists of Sophie Douwes, Digital Content Coordinator, and three student assistants: Avital, Sander and Maimoena.

Sophie
Sophie
Avital
Avital
Sander
Sander
Maimoena
Maimoena

Names and Favorite post:

Sophie manages the content planner and processes all of the content requests we receive in the social media inbox. She also creates formats, starts collabs with internal and external stakeholders, works with agencies and advises faculties and departments within the University of Groningen on the use of social media. The student assistants are responsible for the creation of the content for our different social media channels. This includes creating videos for Instagram and TikTok, writing captions, blogs and newsletters, finding great reposts and posting the content to our social media channels. The student assistants are also responsible for community management, which includes answering questions and engaging with our followers via Direct Messages, comments and interactive Stories.

Content request for the Social Media Team

Are you organising an event for students that you would like to promote or do you have another content request for the social media team? Send us an email at socialmedia@rug.nl and we will assess whether we can post this to (one of) our social media channels. We aim to get back to you within 2 working days.

In order for us to be able to respond to your request effectively, please ensure you provide us with the following:

  • Attach a high-quality picture or video that is suitable for the social media platform you would like to be featured on. The dimensions of photos can vary, but for Facebook, LinkedIn and the Instagram feed we recommend the dimensions 4:5. For Instagram Stories this is 9:16 and for YouTube and Twitter 16:9. Please keep this in mind when submitting your request.
  • Let us know which target audience you are trying to reach so we can help you find the most suitable social media platform for the post.
  • Send us a link to the event or landing page, as well as any relevant hashtags or accounts that need to be tagged/credited.
  • Please note that we receive a lot of requests, and we might not be able to post or share your content. We recommend emailing us well in advance as we often fill our content planner for the weeks ahead. We also recommend checking our social media guidelines for information about what types of posts we can and cannot share.

Walk-in

Every month the social media team organises a walk-in consultation hour, where you can ask all of your questions related to social media. Whether you need some practical tips or want to hear our suggestions for a particular social media platform, we are happy to help! Check the calendar below to see when the next walk-in consultation will take place. See you there!

Datum

Tijd

Locatie

Thursday September 29

11-12 am

To be decided

Thursday October 27

3:30-4:30 pm

To be decided

Thursday November 24

3:30-4:30 pm

To be decided

Thursday December 16

11-12 am

To be decided

Social Media
Last modified:23 June 2022 4.11 p.m.
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