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dr. T.L.J. (Thijs) Broekhuizen

Associate Professor

Thijs Broekhuizen (download CV as PDF) is Associate Professor at the Department of Innovation Management & Strategy. Since January 2020, he is also the scientific director of the University of Groningen Business School

His main research interests are related to the value creation and appropriation of innovations in technology-based settings characterized by fierce competition and changing environments. His research is interdisciplinary and bridges the fields of strategy, innovation and digitalization. He investigates the development and performance of digital business models, and how firms can appropriate value from their (digital) innovations by responding to digital/disruptive technologies.

He has published in journals such as the Journal of Marketing Research, Research Policy, Journal of the Academy of Marketing Science, International Journal of Research in Marketing, Journal of Product Innovation Management, Industry & Innovation, Futures, Business Horizons, European Journal of Information Systems, and Journal of Business Research.

He has served as an ad-hoc reviewer for several journals (IJRM, JAMS, JMS, RP, JPIM, JSR, BH), and participated as a jury member in research applications (NWO, Narodowe Centrum Nauki/Poland, Research Council Norway). He applied for and won three major European grants (Interreg-SIRM, Interreg-PASSPARTOOL and FP6-eRep). He is a board member of the Groningen Digital Business Center.

At the University of Groningen, he teaches strategy, innovation, and digital subjects for academic and executive programmes. He served as director of the MSc BA programme between 2014-2020. Currently, he is the programme director of the Executive MBA, which includes the following tracks: Energy Transition, Health, Food and Retail and the new track of Sustainable Business Models.

In terms of valorization activities, he maintains close relationships and shares his insights with regional actors and businesses. Since 2018, he coordinates the Northern-Netherlands Innovation Monitor (co-organized with SNN and the three Northern provinces), surveying close to 8000 SMEs each year. His research is frequently covered in the popular press and media. He contributed to two industry reports reflecting the State of the Northern Netherlands and evaluated the effectiveness of two regional innovation policy instruments. He frequently visits conferences and symposia and simultaneously acts as a moderator or workshop leader on strategy, innovation and digitalization.



  • August 2014-present  Associate Professor of Innovation Management and Strategy, FEB, University of Groningen.
  • September 2008-2014  Assistant Professor of Innovation Management and Strategy, FEB, University of Groningen.
  • September 2006-2008  Post-Doctoral Researcher, Strategy & Innovation, FEB, University of Groningen.



  • 2021-Present Director of EMBA
  • 2020-Present Scientific Director of UGBS
  • 2019-Present Member "Stuurgroep" Groningen Digital Business Centre
  • 2018-Present Coordinator of Northern Netherlands Innovation Monitor
  • 2017-Present Chair Signature Area Digital Business Models
  • 2015-2020      Director of MScBA 
  • 2011-2014      Track Director of MScBA Strategic Innovation Management
  • 2008-2014      Master Thesis Coordinator MSc BA SIM
  • 2009-2012      Member of Programme Committee of the MScBA



  • 2023-2027 €189K Socioeconomic Integration of Refugees and Migrants (SIRM). Interreg Europe led by RRDA (Rzsezow, Poland). Total budget: 1.3 million. Together with Florian Noseleit, Michael Wyrwich, and Sandra Nijgh.
  • 2019-2023   €123K PassPartool. Interreg Europe led by Arti (Bari, Italy). Total budget: 1.6 million. Together with Erzsi Meerstra-De Haan & Florian Noseleit, Michael Wyrwich.
  • 2019             €7K Innovation Monitor
  • 2018-2019   €14K Evaluation of subsidy (KEI-regeling)
  • 2018             €1.3K SiA KIEM. Consortium DataTales, led by HU. Total budget: 20K
  • 2017             €15K NWO KIEM. (with Killian McCarthy)
  • 2015-2018   €3.5K Presentations on behalf of AoG
  • 2011             €2.5K Innovation Voucher LaCasa Consultants
  • 2006-2008   €300K FP6 project EU, eRep: Social Knowledge for E-Governance, led by CNR-ISTC (Rome, Italy). Total budget: € 1.2 million.



  • 2017-2018      Certificate - Leergang Onderwijskundig Leiderschap
  • 2010                Certificate – Dutch University Teaching Quality Standard
Last modified:07 July 2023 11.20 p.m.