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About usHow to find usdr. T.L.J. (Thijs) Broekhuizen

dr. T.L.J. Broekhuizen

Associate Professor

Thijs Broekhuizen (download CV as PDF) is an Associate Professor at the Department of Innovation Management & Strategy. He also chairs the Signature Area Digital Business Models and is a board member of the Groningen Digital Business Centre. Since 2015, he is the director of the MScBA of the Faculty of Economics and Business, University of Groningen. 

His main research interests are interdisciplinary and bridge the fields of innovation and marketing and reside in Value Appropriation-Innovation & Adoption-Diffusion. His research focuses on the success of entertainment products such as video games, movies, music, and books, but also on complex financial products. His current focus is on the role of digital business models, and how firms can appropriate value from their (digital) innovations in turbulent environments, as well as how firms respond to disruptive technologies.

His articles have appeared in the Journal of Marketing Research, Research Policy, International Journal of Research in Marketing, Journal of Product Innovation Management, Journal of the Academy of Marketing Science, Futures, Business Horizons, Journal of Business Research, and Journal of Market-Focused Management.

Thijs has coordinated and lectured several courses of the Master MScBA SIM,  and has been the coordinator of the Master thesis of SIM between 2008-2014. He coordinated the MScBA Strategic Innovation Management between 2012-2015, and currently is the director of the MScBA that has five tracks (Change Management, Health, Organizational & Management Control, Small Business & Entrepreneurship, and Strategic Innovation Management). This Master has been ranked as the best general MScBA master in 2017 and 2018 according to the Keuzegids and is ranked first according to the NSE results of 2019.



  • 2001-2006 PhD in Management Science, University of Groningen. Title: Understanding Channel Choice: Measuring Online and Offline Shopping Value Perceptions.
  • 1995-2001 MSc in Economics, University of Groningen.



  • August 2014-present    Associate Professor of Innovation Management and Strategy, FEB, University of Groningen.
  • September 2008-2014  Assistant Professor of Innovation Management and Strategy, FEB, University of Groningen.
  • September 2006-2008  Post-Doctoral Researcher, Strategy & Innovation, FEB, University of Groningen.



  • 2019                Member "Stuurgroep" Groningen Digital Business Centre
  • 2017-Present Chair Signature Area Digital Business Models
  • 2015-Present Director of MScBA 
  • 2011-2014      Director of MScBA Strategic Innovation Management
  • 2011-2014      Member of the development group for MScBA
  • 2011                Jury member of Veni grant on innovation research
  • 2008-2014      Master Thesis Coordinator MSc BA SIM
  • 2009-2012      Member of Programme Committee of the MScBA
  • 2008-2009      Jury member of best SOM Ph.D. article



  • 2019-2021   €123K PassPartool. Interreg Europe led by Arti (Bari, Italy). Total budget: 1.6 million. Together with Erzsi Meerstra-De Haan & Florian Noseleit
  • 2019             €7K Innovation Monitor
  • 2018-2019   €14K Evaluation of subsidy (KEI-regeling)
  • 2018             €1.3K SiA KIEM. Consortium DataTales, led by HU. Total budget: 20K
  • 2017             €15K NWO KIEM. Together with Killian McCarthy
  • 2015-2018   €3.5K Presentations on behalf of AoG
  • 2011             €2.5K Innovation Voucher LaCasa Consultants
  • 2006-2008   €300K Sixth FP project European Union, eRep: Social Knowledge for E-Governance, led by CNR-ISTC (Rome, Italy). Total budget: € 1.2 million.
  • 2001-2005   €11K research funding



  • 2017-2018      Certificate - Leergang Onderwijskundig Leiderschap
  • June 2010       BKO Certificate – Dutch University Teaching Quality standard
Laatst gewijzigd:20 augustus 2019 21:23

Contact information

Nettelbosje 2
9747 AE Groningen
The Netherlands

Duisenberg Building