Marketing Fellows
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Name
|
Keywords
|
|---|---|
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Bijmolt, Prof.dr. Tammo
|
Marketing, Research, Quantitative models, Retailing, Customer relationship management, Meta-analysis
|
|
Bolderdijk, Dr. Jan Willem
|
Consumer behavior, Social marketing, Persuasion, Sustainability, Field experiments
|
|
Doorn, Prof.dr. Jenny van
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Customer satisfaction, Market research, Panel data analysis, International advertising
|
|
Fennis, Prof.dr. Bob
|
Consumer behavior, Social influence, Persuasion
|
|
Gijsenberg, Dr. Maarten
|
Advertising, Crises, Marketing dynamics, Econometric models, Bayesian statistics
|
|
Groot, Dr. Judith de
|
Sustainable behaviour change and consumer behaviour
|
|
Haan, Dr. Evert de
|
Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren
|
|
Ittersum, Prof.dr. Koert van
|
Consumer well-being, Consumer psychology, Consumption, Spending, New product marketing and branding
|
|
Leliveld, Dr. Marijke
|
Decision-making, Ethics, Negotiation and Bargaining, Justice, Consumer Behavior
|
|
Moeini Jazani, Dr. Mehrad
|
Consumer psychology, Strategic brand management, Consumers brand behavior, Experimental design & data analysis
|
|
Risselada, Dr. Hans
|
Social networks, Social influence, Churn, Adoption, Marketing models
|
|
Shehu, Prof.dr. Edlira
|
|
|
Sloot, Dr. Laurens
|
Retailing, Retail branding, Category management, Trade marketing, Private labels, Buyer-seller relationships
|
|
Verhoef, Prof.dr. Peter
|
Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models
|
|
Wieringa, Prof.dr. Jaap
|
Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma
|
| Last modified: | 04 August 2023 10.43 a.m. |