| Name |
Keywords |
|
Bijmolt, Prof.dr. Tammo |
Marketing, Research, Quantitative models, Retailing, Customer relationship management, Meta-analysis |
|
Bolderdijk, Dr. Jan Willem |
Consumer behavior, Social marketing, Persuasion, Sustainability, Field experiments |
|
Doorn, Prof.dr. Jenny van |
Customer satisfaction, Market research, Panel data analysis, International advertising |
|
Fennis, Prof.dr. Bob |
Consumer behavior, Social influence, Persuasion |
|
Gijsenberg, Dr. Maarten |
Advertising, Crises, Marketing dynamics, Econometric models, Bayesian statistics |
|
Groot, Dr. Judith de |
Sustainable behaviour change and consumer behaviour |
|
Haan, Dr. Evert de |
Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren |
|
Hartmann, Dr. Jochen |
Digital marketing, Unstructured data, Social media, Deep learning, Data science |
|
Ittersum, Prof.dr. Koert van |
Consumer well-being, Consumer psychology, Consumption, Spending, New product marketing and branding |
|
Leliveld, Dr. Marijke |
Decision-making, Ethics, Negotiation and Bargaining, Justice, Consumer Behavior |
|
Moeini Jazani, Dr. Mehrad |
Consumer psychology, Strategic brand management, Consumers brand behavior, Experimental design & data analysis |
|
Risselada, Dr. Hans |
Social networks, Social influence, Churn, Adoption, Marketing models |
|
Shehu, Prof.dr. Edlira |
|
|
Sloot, Dr. Laurens |
Retailing, Retail branding, Category management, Trade marketing, Private labels, Buyer-seller relationships |
|
Verhoef, Prof.dr. Peter |
Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models |
|
Wieringa, Prof.dr. Jaap |
Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma |
