Marketing Fellows

Bijmolt, Prof.dr. Tammo

Marketing, Research, Quantitative models, Retailing, Customer relationship management, Meta-analysis

Bolderdijk, Dr. Jan Willem

Consumer behavior, Social marketing, Persuasion, Sustainability, Field experiments

Doorn, Prof.dr. Jenny van

Customer satisfaction, Market research, Panel data analysis, International advertising

Fennis, Prof.dr. Bob

Consumer behavior, Social influence, Persuasion

Gijsenberg, Prof.dr. Maarten

Advertising, Crises, Marketing dynamics, Econometric models, Bayesian statistics

Groot, Dr. Judith de

Sustainable behaviour change and consumer behaviour

Haan, Dr. Evert de

Digitale marketing, marketing attributie, ad blocking, (online) customer journey, (online) adverteren

Ittersum, Prof.dr. Koert van

Consumer well-being, Consumer psychology, Consumption, Spending, New product marketing and branding

Leliveld, Dr. Marijke

Decision-making, Ethics, Negotiation and Bargaining, Justice, Consumer Behavior

Moeini Jazani, Dr. Mehrad

Consumer psychology, Strategic brand management, Consumers brand behavior, Experimental design & data analysis

Risselada, Dr. Hans

Social networks, Social influence, Churn, Adoption, Marketing models

Shehu, Prof.dr. Edlira

Sloot, Dr. Laurens

Retailing, Retail branding, Category management, Trade marketing, Private labels, Buyer-seller relationships

Verhoef, Prof.dr. Peter

Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models

Wieringa, Prof.dr. Jaap

Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma