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Marketing PhD Candidates

Name Research Project
Agachi, Elena tba
Ahmad, Muhammad Grocery shopping in multi-store multi-channel environment: a multiple-store shopping perspective
Drijfhout, Marit Why do we acquire more food than we (can) eat: understanding consumer food waste
Harms, Bianca Blurred lines: the effectiveness of online branded content
Hars, Roelof Towards context-based customer relationship management
Heide, Martine van der On consumer humility: exploring the dynamics of a "quiet ego"
Hidding, Jasper Brand placebo effects: How do brands rub off on consumers?
Hirche, Christian Product returns for online retailers: a toll to pay or a phenomenon to sway?
Hornby, John Does it pay to be nice? The influence of hospitality and authenticity on customer performance.
Koch, Jan What hinders radical behavioural changes towards sustainable consumption practices
Lesscher, Lisan Everything starts with the customer: understanding customer touchpoints along the consumer journey to purchase
Liu, Huan Omnichannel Retailing: Mobile Channel Adoption and Digital Discounts
Nguyen, Dinh-Khoi tba
Peeperkorn, Piet tba
Peng, Chenming tba
Prade, David tba
Sadowski, Sebastian Keep your eye on the ball! The effect of motivated tuning on the effectiveness of subtle marketing stimuli
Storch, Julia Mixed feelings, mixed baskets: How shoppiing emotions drive the healthiness of shopping baskets
Last modified:08 March 2013 7.21 p.m.