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Marketing Fellows

Name Keywords
Bijmolt, Prof.dr. Tammo Marketing, Research, Quantitative models, Retailing, Customer relationship management, Meta-analysis
Bolderdijk, Dr. Jan Willem Consumer behavior, Social marketing, Persuasion, Sustainability, Field experiments
Doorn, Dr. Jenny van Customer satisfaction, Market research, Panel data analysis, International advertising
Eggers, Dr. Felix Marketing research, Preference measurement, Conjoint analysis, Choice experiments, Experimental designs
Fennis, Prof.dr. Bob Consumer behavior, Social influence, Persuasion
Gijsenberg, Dr. Maarten Advertising, Crises, Marketing dynamics, Econometric models, Bayesian statistics
Ittersum, Prof.dr. Koert van Consumer well-being, Consumer psychology, Consumption, Spending, New product marketing and branding
Jager, Dr. Wander Consumer behaviour, Market dynamics, Simulation
Leeflang, Prof.dr. Peter Marketing, Mathematical models, Specification issues, Promotions, Competition
Leliveld, Dr. Marijke Decision-making, Ethics, Negotiation and Bargaining, Justice, Consumer Behavior
Risselada, Dr. Hans Social networks, Social influence, Churn, Adoption, Marketing models
Sloot, Dr. Laurens Retailing, Retail branding, Category management, Trade marketing, Private labels, Buyer-seller relationships
Verhoef, Prof.dr. Peter Customer relationship management, Customer loyalty, Customer behavior, Marketing, Marketing models
Wieringa, Prof.dr. Jaap Pharmaceutical marketing, Marketing model building, Time series analysis, Diffusion modelling, Statistical quality control, Six sigma
Last modified:14 November 2017 4.00 p.m.